Miguel Fernandez

CEO

San Francisco, California, United States22 yrs 9 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Led design for Slack's end-to-end customer experience.
Scaled Jet.com design team from 2 to over 40 members.
Directed product launches for Airbnb Experiences.

Stackforce AI infers this person is a SaaS and E-commerce design leader with extensive experience in user experience and product design.

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Skills

Other Skills

User ExperienceUser Interface DesignDigital StrategyMobile DevicesUser Experience DesignMobile ApplicationsWeb DesignHuman Computer InteractionUsabilityUser-centered DesignContent StrategyWire FramingFront-endWeb AnalyticsNavigation

About

Design leader for Slack, responsible for the end-to-end customer experience across desktop and mobile. Leading a multidisciplinary organization spanning Product Design, Content Design & Strategy, Design Operations, and Design Engineering. Overseeing core messaging, productivity, AI, platform, admin & trust, growth, design systems, accessibility, and the foundational architecture that powers how millions of people work. Formerly Design Director for Airbnb Experiences leading a multi-disciplinary human-centered team inclusive of research, content and experience design, with the goal of empowering the new wave of entrepreneurs providing experiences that connect people through their passions, helping them fulfill their purpose while providing prosperity. Previously, Head of Design for Jet.com, a retail startup that was acquired by Walmart for $3.3billion. I led user experience, creative and prototyping and was a co-founder of the Jet Innovation Lab. Also lead design for Amazon’s emerging verticals at Quidsi.com. Began my career at award winning agencies in my hometown Colombia, leading creative and user experience for one of them, Zemoga. Specialties: Product Strategy and Design, Interaction Design, Prototyping, Information Architecture, Experience Design, Service Design, Motion Design, Team Building, Creative Leadership, Design management

Experience

22 yrs 9 mos

Total Experience

3 yrs 3 mos

Average Tenure

5 yrs 8 mos

Current Experience

Slack

3 roles

VP, Head of Design

Jan 2025 – Present · 1 yr 4 mos

VP, Product Design

Promoted

Oct 2021 – Jan 2025 · 3 yrs 3 mos

Sr. Director of Design

Sep 2020 – Oct 2021 · 1 yr 1 mo

Design leader of the Foundations team responsible for Slack's Information Architecture, Design Infrastructure and Systems, Core Features and Virtual HQ.

Airbnb

Design Director, Airbnb Experiences

Jan 2019 – Aug 2020 · 1 yr 7 mos · San Francisco Bay Area

Leader of an incredibly talented team of Researchers, Experience Designers, Writers, Creatives and Producers on our Experiences product. Responsible for both sides of our marketplace: Guest and Host experience.
Team distributed across San Francisco, Los Angeles, Pittsburgh & Beijing.
Lead product launches for Adventures, Cooking, Animals and our latest offering: Online Experiences.

Jet

3 roles

Head of Design, Senior Director

Promoted

Aug 2017 – Jan 2019 · 1 yr 5 mos

Leader of user experience, visual design, prototyping, creative and copywriting.
Responsible for customer and seller experience.
Scaled the design team from 2 to 40+
Defined the design strategy during key stages of the company: Funding, Launch, Growth, Acquisition.
Founded the prototyping team
Co-founded the innovation team
Brought all design functions (UX, Writing, Creative) under one
Jet.com is one of the fastest growing startups in history, reaching a $1B run rate one year after launch. In September 2016 Jet.com was acquired by Walmart for $3.3B marking the largest U.S. e-commerce acquisition.

Senior Director, User Experience & Prototyping

Promoted

Jul 2016 – Aug 2017 · 1 yr 1 mo

Prototypes and Experiments on:
Bots, virtual assistants, AI
VR/AR/MR
IoT and connected home
Autonomous logistics, robotics, and drones, last-mile and in-store

Director, User Experience & Prototyping

Nov 2014 – Jul 2016 · 1 yr 8 mos

Employee #66 and experience design lead on one of the largest startup launches ever, acquired September 2016 for $3.3 billion by Walmart.
Leader of Product Design and Prototyping
Founder of the UX Team for mobile and web
Founder of Prototyping Team
Co-founder of Jet-X Innovation Lab
Lead design and user experience for web and native
iOS app awarded Editor's Choice iOS App July 2015 & Best of July 2015 iOS App
Mobile apps design named "Best Apps of 2015" by both the App Store and the Play Store
Design process and collaboration models
Internal communications tools and design advocacy
UX research & user testing
UX Prototyping

Amazon (quidsi inc.)

UX Director

Oct 2012 – Nov 2014 · 2 yrs 1 mo · Greater New York City Area

Responsible of defining the branding and experience of emerging sites & verticals.
Launched Look.com, Diapers.com sister site for kids' clothing
Lead of cross-site iOS and Web Product Details Pages
Amazon's subsidiary that owns and operates ten retail sites - Diapers.com (baby care), Soap.com (everyday essentials), Wag.com (pet supplies), Look.com (Kids’ Clothing) and 6 more specialty e-commerce sites.

Zemoga, inc.

4 roles

Director of User Experience and Creative

May 2011 – Sep 2012 · 1 yr 4 mos

Zemoga is an award-winning digital agency that specializes in the creation of meaningful and engaging interactive experiences and applications.
Leader of Information Architecture, Visual Design, Interaction Design, UX and Creative teams.
Lead projects and relationships for clients like Mozilla, SeaWorld & Busch Gardens, Toyota, Adidas, Gulfstream & eBay
Lead pitches
Lead & define discovery and definition processes