Feb 2025 – Present · 1 yr 2 mos · Berlin, Germany · On-site

• GetYourGuide creates unforgettable moments through travel experiences. I lead a team of forty product designers, content designers, and researchers to connect travelers to real life experiences created from the passion of travel activity guides and experts.
• In my role, I'm leading my team into the future of design thinking and processes around AI. Incorporating ML and LLM solutions into our customer experience, as well as the exploring AI in how the UX team works, engages with data products teams, and designs the product.

Nov 2024 – Feb 2025 · 3 mos

Jun 2024 – Nov 2024 · 5 mos

• Fandom + Messaging will develop and evolve ways in which fans can engage with Netflix — whether through perks, contextual messaging, or deeper engagement with member's favorite IP. Sub-teams include Messaging, Tudum, Netflix Preview Club, Premium, and Fandom, with a total of 12 team members.

Jan 2024 – Nov 2024 · 10 mos

• Manage and lead 3 product design teams with the mission to drive and execute on a UX strategy for new and existing channels of communication that create consistency between the experiences on and off service. Overseeing a team of 9, with 5 direct reports, I’m responsible for setting the experience and design strategy in partnership with Product, Research, Marketing, and Content, as well as executing the end to end experience. I thrive in leading ambiguous, complex products, and establishing the bar of excellence for design craft. Mentorship is key to my role, where I coach senior designers.

Oct 2021 – Feb 2024 · 2 yrs 4 mos

• Manage and lead a team of four designers, and one design manager. XD leader for our new Tudum.com product, as well as Manager for the product brand design experience for Games and other priority initiatives in the business. I’m responsible for setting the experience and brand design strategy in partnership with Product, Research, Marketing, Content and Brand, as well as executing the end to end experience. I thrive in leading ambiguous, complex products, and establishing the bar of excellence for design craft. Mentorship is key to my role, coaching senior designers and managers.

Jul 2020 – Apr 2022 · 1 yr 9 mos

Jul 2019 – Jul 2020 · 1 yr

• Manage and lead a team of ten creatives across motion, video, sound and editing disciplines to define the future of Netflix storytelling on our member platform. Partner with product, marketing and production organizations to define new creative assets, technologies, features and workflows that will capture audiences in the near and long-term for our Netflix titles. Responsible for managing the team and partnerships in the organization and creating new opportunities and strategies for our team’s overall goals.

Sep 2018 – Jul 2020 · 1 yr 10 mos

May 2014 – Jul 2020 · 6 yrs 2 mos

• Lead multiple projects to deliver high-quality end-to-end solutions with a user-first approach
• Help to define strategy and vision across several project teams
• Partner with product team to define objectives as well as project scope and priorities
• Partners with research to support and define experiences for our group of users
• Contribute to defining and refining Airbnb's design language with the design systems team
• Help to define process within the experience design team
• Manage and mentor multiple direct reports to inspire and challenge them on their career path
• Contribute to building team culture and attracting and recruiting new candidates

Jul 2009 – May 2014 · 4 yrs 10 mos

• Strategic and user experience partner for senior clients including GE Capital, Google, Target, Maybelline, JetBlue, American Express and the Department of Energy
• Plan for, delegate, oversee, and polish all UX project deliverables for large accounts and across platforms (such as strategic vision briefs, concepts, wireframes, site maps, user journeys, personas, etc.)
• Experience lead for the initial Google pitch work at Huge and for several projects on the Google account
• Established the templates for responsive design in the Huge UX department and lead the experience for the first responsive design project for Huge
• Collaborate with Project Managers and Engagement Directors to create scopes, schedules, and roadmaps
• Work with research team to define correct research processes, and participate in user testing or fieldwork

Feb 2008 – May 2009 · 1 yr 3 mos

• Creative driver and project team leader
• Primary liaison between the client and internal team
• Managed developers and designers through project process, development and installation
• Managed and created project budgets, SOWs, RFQs, RFPs and estimates
• Hire and manage contractors including developers, designers, writers and fabricators
• Physical design concept development
• Content management, research and development
• Created and delivered client presentations

Jan 2007 – Jan 2008 · 1 yr

• Led digital initiatives that met business goals and quality of the brand
• Managed developers, designers and information architects through the entire release cycle
• User experience design and information architecture
• Requirements documentation, product research, competitive analysis, status reports and web analytics
• Established templates and standards of communication for the internal team and partners
• Created and delivered presentations

Jan 2005 – Jan 2006 · 1 yr

• Established the web video style and standard for TeenPeople.com
• Influenced video standards for other Time, Inc. divisions, including People.com
• Camera operator, editor and motion graphics designer for all videos
• Established video equipment needs for off-site shoots and on-site editing
• Managed nationwide shoots and performances

Jan 2004 – Jan 2005 · 1 yr