Mar 2024 – Dec 2025 · 1 yr 9 mos · Chennai, Tamil Nadu, India

Aug 2022 – Mar 2024 · 1 yr 7 mos · Chennai, Tamil Nadu, India

Jul 2019 – Apr 2022 · 2 yrs 9 mos · Greater Chennai Area

• Contributed as a Senior Manager– Investment Promotions in Tamilnadu Industrial Guidance & Export Promotions Bureau - Reporting to: Ms. Pooja Kulkarni IAS
• 1. Handling 30+ Global Investor Meet Clients for End to End Perusal of Companies & Investment Establishments.
• 2. Japan Desk - Tamil Nadu Government Delegation:
• (a) Organized and accompanied Dr. Muruganandham IAS - Principal Secretary Industries and Dr. K.P. Karthikeyan IAS Executive director for Tamil Nadu Industrial Guidance & Export Promotions Bureau delegation - visit to Japan (Tokyo & Osaka).
• (b) Organized the entire delegation - right from Organization & various Associations coordination in Japan, Events setup, Presentation Creations, Marketing Collaterals and travel arrangements
• 3. Provide strategical solutions for companies to guide them on investing in Tamil Nadu and also help them various government procedures
• 4. Prepare Inter Departmental Committee Meeting Proposals for Companies
• 5. Coordinate with Nodal Officers of Companies with queries and link with other Government Departments for sorting out queries
• 6. Handling documentations for each company
• 7. Targeting investments from foreign companies
• 8. Develop and participate in strategizing marketing and branding activities involving new business identification, trends, business development, sales & client relationship
• 9. Understand the company requirements and coordinate with IAS officers to develop solution and proposal documents
• 10. Contribute in marketing like developing the Logo, Newsletter and Collaterals
• 11. Interact professionally with potential customers via phone, email, telephone conferencing to develop a positive business relationship
• 12. Proficient in the use of social media tools like LinkedIn and Facebook
• 13. Provide accurate and timely information as required to IAS officers on a daily basis

Mar 2019 – Jul 2019 · 4 mos · Tamil Nadu, India

• 1. Develop and participate in strategizing marketing and pre-sales activities involving New Business Identification, Trends, Customer relationship and Brand perception.
• 2. Understand Inbound Client requirements and coordinate with technical & functional teams to develop in-house product document and proposals.
• 3. Handle Initial Product Demo Session with Clients – Tokenization Platforms ( Blockchain).
• 4. Key Proposals and Documentations -Includes creating templates/ designs for proposals, collaterals and other documents. ( Appdupe & Blockchain App Factory).
• 5. Create repository of template business presentations, develop industry and competitor analysis.
• 6. Market Research Analysis in Product and Technology trends.
• Carry out market research in order to keep up to date with customer trends, as well as
• trying to predict future trends
• Support Sales, Marketing, Delivery and Account Management functions
• 7. Digital Marketing – Social Media Marketing
• Build and execute social media strategy through market research, competitive analysis
• and Social Media Marketing with Competitor analysis (FB, Twitter, LinkedIn, YouTube
• etc.)
• Follow up with the Content Team and Design Team for Social Media Posts.
• Achieve superior public engagement & intimacy and website traffic by strategically
• exploiting all aspects of the social media marketing road map.
• Understand how each social media channel works and how to optimize content so
• that it is engaging on those channels.
• 8. Branding and Communication

Aug 2018 – Feb 2019 · 6 mos · Tamil Nadu, India

• Roles and Responsibilities:
• 1. Events Management - Help develop NETZSCH events from proposal right up to delivery, including:
• End to End Management of International Trade Fair Participation of NETZSCH – From participation confirmation, booth setup and design to customer lead tracking post event.
• End to End Management of National Level Technical Seminars carried out by NETZSCH PAN India – From Banquets arrangements, execution till post event logistics
• Handle all the corporate marketing campaigns/ events/ International exhibitions, from participation confirmation, booth setup and design planning to customer lead tracking post event. I track and report metrics for all the events.
• Set, communicate and maintain project timelines and priorities
• Develop contacts to secure appropriate and good-value venue hire
• Liaise with external suppliers including venues, caterers, speakers etc.
• Work with graphic designers to develop promotional materials
• Maintain and update website content for conferences, events and seminars
• Manage invitations, sign up, guest list, customer lead tracking post event etc.
• Deliver events on time, within budget, that meet (and hopefully exceed) expectations.
• On-the-day management of events
• 2. Brochure Management
• Revisions, Print and Inventory Management
• 3. Marketing Collaterals Management –
• Gifts, Brand Identity Materials etc.
• 4. Leads Management –
• Manage, nurture and convert inbound leads into sales opportunities
• 5. Communication –
• Interact professionally with potential customers via phone, email, telephone conferencing to develop a positive business relationship.
• Proficient in the use of social media tools like LinkedIn and Facebook.
• Provide accurate and timely information as required to the Managing Director, sales team and senior management.
• 6. ATL & BTL Marketing Activities

Jul 2016 – Jul 2018 · 2 yrs · Chennai

• Roles and Responsibilities:
• 1. Branding Activities:
• Carry out promotional and marketing after sales activities.
• 2. Campaign Management:
• Responsible of conducting “Mechanics Meet” throughout India by promoting the product and developing brand
• Organize promotion activities and brand activities within budget limits and participate in trade shows, conventions, and other promotional activities.
• Organizing company trade show stalls, Senior Management Meet – Pit stops.
• 3. Marketing Collaterals:
• Creation of Posters, Pictured Catalogues, Flyers and other Promotional – Visibility materials,
• 4. Brochure Designing:
• Selection, Branding, Procurement of Marketing gift items on budgeting.
• 5. Market Research:
• Analyze market scenario, track the market presence, and design appropriate marketing strategies
• 3P Scheme Data Analysis and execution of the scheme.
• 6. Business Development:
• B2B Sales – Tamil Nadu Region, covering Fleet Operators for Power Steering Fluid Segment.
• Keep abreast of market conditions, competitive activities, advertising and promotional trends through interacting with customers, reading of pertinent and technical service areas, consulting with marketing.
• Prepare after sales business strategy roadmap for the assigned market ( Fleet Operators for Power Steering Fluid Segment)
• Provide information to supervisors, co-workers, and subordinates by telephone, in written form, email, or in person.
• Has worked with cross functional teams comprising of sales, marketing, services, pre-sales and aftersales for delivering the brand objectives.
• Dynamic – Spared sales data analytics using SAP
• Travelled nearly around 32 places in various states (within India) in less than 1.5 years and interacted with all the regional heads and helped them through their dealers, support in sales.

Jun 2015 – Jul 2015 · 1 mo · Guindy, Chennai

• Project on Career Development Framework.