May 2025 – Jan 2026 · 8 mos · Sioux Falls, South Dakota, United States · On-site

• I helped develop and implement marketing strategies to strengthen brand and outreach. I oversaw digital media presence, managed external vendors, and worked with local leadership to craft effective, localized marketing plans.

Jun 2022 – May 2025 · 2 yrs 11 mos · Sioux Falls, South Dakota, United States

• Led comprehensive marketing strategies to elevate the visibility and support for Club programs, services, and activities, leading to increased youth participation within the Greater Sioux Falls community.
• Oversaw the development of engaging content across multiple platforms, including social media, website, e-newsletters, and press releases, ensuring impactful communication of the organization’s mission and successes.
• Ensured consistent and cohesive brand identity across all communication channels. Developed and enforced brand guidelines, safeguarding the organization's brand integrity.
• Cultivated and maintained relationships with media outlets, securing press coverage for organizational activities, events, and achievements.
• Managed and enhanced the organization’s online presence, including website and social media platforms.
• Created and administered a variety of marketing materials, such as e-newsletters, brochures, annual reports, and advertising campaigns, supporting organizational marketing, fundraising, and recruitment efforts.
• Established and fostered collaborative partnerships with employees, volunteers, members, parents, donors, and other community organizations to strengthen professional links and community involvement.
• Developed and implemented strategies for effective internal communication, ensuring transparency and engagement among staff members.
• Helped plan and execute annual fundraisers and family engagement events, continuously elevating the experience for everyone.
• Collaborated with all areas of the organization to prioritize and support all needs while working strategically to ensure everything aligns with BGCSE’s mission and vision.

Apr 2020 – Apr 2022 · 2 yrs

• Responsible for all internal and external communications representing the publicly traded $13 billion organization with 1700+ employees.
• Developed and implemented an internal strategy to better connect the organization and to promote an authentic culture through clear, intentional communication.
• Partnered with the CEO on all corporate communications, including ghost writing his weekly internal messages as well as helping create and coach his delivery of the town hall presentation.
• Collaborated with executive and senior leaders, business units and project teams on key initiatives to ensure employees were well-informed and continuously engaged with consistent messaging through a variety of channels.
• Assisted in the building, implementation and training of a new company intranet.
• Managed all media and public relations, including development and dissemination of press releases as well as coordination of and training for media-related interviews.
• Oversaw social media strategy, including management of the content and calendar.
• Wrote and managed the distribution of customer communications, ensuring accuracy in both content (by partnering with business line, Compliance and Legal teams) and audience (by partnering with Business Analytics team and expertly executing data management).
• Managed the Annual Report project for our 2020 Fiscal Year, including strategic planning and execution, as well as theme and content development.

Jul 2013 – Apr 2020 · 6 yrs 9 mos

• Responsible for the overall strategic development of marketing efforts for local and global needs based off organizational goals and objectives.
• Partnered with key stakeholders, cross-functional business units, market leaders, and Compliance team members to create and implement impactful, efficient and compliant marketing plans.
• Planned the coordination of and executed multiple marketing campaigns and projects, including complete strategic development of audience, theme, content creation, creative direction and channel distribution, followed by campaign reporting.
• Managed customer communication efforts for a large acquisition.
• Managed requests submitted to the department to drive effectiveness within the department and respective resources.
• Represented Marketing in projects for major organizational initiatives.
• Researched, developed and implemented a fully automated Customer Onboarding program.
• Wrote, proofread and edited campaign content as well as customer communications.

Jan 2013 – Jul 2013 · 6 mos · Sioux Falls, SD

• Processed daily transactions and assisted with additional financial interactions while providing outstanding customer service.

Aug 2011 – May 2012 · 9 mos · Vermillion, SD

• Collaborated with the advertising representatives in order to design quality advertisements. Assisted in developing and maintaining relationships with the clients (due to past experience as the advertising representative).

Feb 2011 – May 2011 · 3 mos · Vermillion, SD

• Created and carried out marketing, social media, and outreach aspects. Designed and wrote a monthly newsletter.

May 2011 – Aug 2011 · 3 mos · Sioux Falls, SD

• Assisted with planning a national conference, created promotions and on-site marketing, and developed marketing materials and advertisements.

May 2010 – Aug 2010 · 3 mos · Sioux Falls, SD

• Assisted the Vice President and the Event Director, designed logos, t-shirts and banners, helped organize and set-up major Sioux Falls events, carried out clerical duties, data entry, and contacted clients.

Jan 2010 – Dec 2012 · 2 yrs 11 mos · Sioux Falls, SD

• Facilitated all training activities, held classrooms and trainer certification meetings, oversaw on-the-floor training, and managed schedules. As the assistant manager I helped daily shifts run smoothly, kept communication between all areas of the restaurant open, and maintained and developed relationships with all customers while catering to their needs.