Anish B — VP of Engineering

2007-2018 Worked across most of the top global marketing network agencies - Creative, Digital & Media • RK Swamy BBDO • M&C Saatchi • Publicis • Groupm • Dentsu Later ran a co-owned agency offering marketing services, parallelly running an USA based QSR (latter, failed & lost serious amount of savings but gained brilliant insights) ••••• 2018-2019 B2C start-up Zoomcar The team & I grew the car subscription category by over 18X in less than 10 months Working closely with data science & ops teams, we dialled up the car self-drive rental category, creating a 2X growth in top line revenues in under 6 months with many successful first: • First ATL campaign - 70 points TOMA movement • Sensory Branding - Accelerator for better NPS score • 72 hrs flash sale - Investor confidence & upping utilisation ••••• 2019-2021 Leading Marketing & PNL for Experion Developers • Grew the top-line 5X in 9 months • End to end funnel ownership • Marketing automation • Data science, leading to better policies Took the top-line from 20Cr a month to 100Cr a month within 3 quarters of joining & sustained the equilibrium with the same team, same products and same product life cycle ••••• 2021-2022 Return to Zoomcar & an unexpected speed breaker making it a short ride of just 3 quarters Funding ran dry on two counts: • Pre IPO round never came through • Quick expansion outside of 🇮🇳 into 4 different countries 🇵🇭 🇪🇬 🇮🇩 🇻🇳 of which we had to suspend operations in 🇵🇭 as government didn’t support the marketplace model CXOs along with their core teams stepped down and over 800 employees, contractual & full time let go to beget a longer runway for continuity of business ••••• 2022-2023 Global Vice President Marketing at Addverb Overhauled the marketing infrastructure, guided global marketing teams & calibrated marketing to a revenue function Led the entire brand rebranding/refresh project entirely in-house, among leading 15 other new initiatives in just 2 quarters Split the marketing team to Brand Marketing & Growth Marketing. Focused approach on growth marketing led to a 17X increase in marketing contribution to top-line ••••• 2023 Onwards Back to Experion Laying grounds for 5X growth Shaping Supply & Curating Demand Successfully launched project in Noida & Gurgaon Clocked 4K+ crores 2025-26 With a lineup of 4 new launch One every quarter Targeting a topline of over 8K Crores FY 26-27 🚀🚀🚀 ••••• I share my POV here on many things that affect our lives in one way or another

Stackforce AI infers this person is a Marketing Leader with expertise in Brand Management and Strategic Growth across B2C sectors.

Location: Gurugram, Haryana, India

Experience: 19 yrs 2 mos