Mar 2022 – Jun 2022 · 3 mos · Evanston, Illinois, United States

• Served as a coach and mentor for five multidisciplinary teams of five students in an experiential, studio-based class focused on new product and business model concept development for Procter and Gamble.
• To supplement the experience, I designed an independent study focused on best practices for leading and coaching in the innovation process; collaborated with faculty and industry experts at Kellogg, Segal Design Institute, and McCormick School of Engineering in conjunction with student and alumni interviews, resulting in a white paper titled "6 Best Practices for Design & Innovation Coaching."

Jun 2021 – Sep 2021 · 3 mos

• Defined and developed industry vertical go-to-market strategy for Adobe Commerce, enabling relevant and targeted product marketing in high-priority B2B verticals.
• Conducted primary and secondary research with sales, product, and partnership teams to develop key use-cases, value propositions, customer journeys and business cases for target industries; created marketing and sales collateral for target industries.

Jun 2020 – May 2022 · 1 yr 11 mos · Evanston, Illinois, United States

• Graduated Beta Gamma Sigma from the MMM program at Northwestern University, a dual-degree program offering both an MBA from Kellogg School of Management and an MS in Design Innovation from the Segal Design Institute at McCormick School of Engineering.
• The program fuses a robust business foundation with design thinking methodologies for driving innovation, including user-centered research methods, ideation, journey mapping, and rapid prototyping.

Jan 2020 – Jun 2020 · 5 mos

• Received four promotions to post-MBA levels; managed delivery of over 50 go-to-market, new product, and growth strategy projects for Fortune 500 clients in Payments and Technology verticals.
• Areas of Expertise:
• 1. Customer Research + Analysis: Designed and executed customer research to identify needs, segment user populations, size market opportunities, and prioritize product/service initiatives
• 2. Growth Strategy Development: Leveraged customer research and competitive intelligence to identify optimal go-to-market approach, channel/partner strategy, and future state roadmaps
• 3. People and Project Management: Simultaneously directed 2-3 teams of up to 7 consultants to ensure on-time and on-budget completion of engagements; owned executive client relationships

Aug 2018 – Dec 2019 · 1 yr 4 mos

Feb 2018 – Jul 2018 · 5 mos

Feb 2017 – Jan 2018 · 11 mos

Sep 2015 – Jan 2017 · 1 yr 4 mos

Dec 2013 – Feb 2014 · 2 mos · North Adams, MA

• As a Founding Advisor, I conducted research efforts to validate and support the launch of Lever, a regional entrepreneurship incubator that seeks to support economic development in the Berkshire region. I interviewed community organizers in North Adams, business leaders throughout the Berkshires, and impact investors in New York to develop a series of recommendations to guide the company from inception to launch.
• Today Lever continues its mission of supporting local economic development by creating and growing enterprises that leverage local assets. Lever recruits, develops, and supports entrepreneurs, helps fund their enterprises, and provides them with a network of experts, collaborators, stakeholders, and mentors.

Jan 2011 – Aug 2015 · 4 yrs 7 mos · Greater Boston Area

• Launched a web design and development company to create high-quality websites and marketing materials for healthcare organizations; sold ongoing annual maintenance contracts to over 15 clients after initial site design. Created custom graphics and content to build brands for 13 clients using Adobe design suite and HTML/CSS.