Manish Masih

Co-Founder

Mumbai, Maharashtra, India26 yrs 6 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

20+ years of transformational marketing experience.
Proven track record in building marketing functions.
Expertise in driving revenue growth across multiple sectors.

Stackforce AI infers this person is a Fintech marketing leader with extensive experience in brand strategy and growth marketing.

Contact

Skills

Core Skills

Growth MarketingBrand StrategyProduct MarketingContent StrategyDesign DirectionStorytellingDigital MarketingCreative StrategyCampaignsCopywritingDirect Marketing

Other Skills

Integrated MarketingFinTechCustomer ExperienceBrand ManagementBusiness StrategyCross-functional Team LeadershipMarketing StrategySocial Media MarketingCreative DirectionStrategic Creative DevelopmentInternal and External CommunicationsManaging Creative TeamsPerformance MarketingP&L Ownership0-to-1 Product Launches

About

I'm a transformational marketing executive and entrepreneur with 20+ years driving revenue growth, brand and product development expertise across Fintech, BFSI, Automotive, and Technology sectors. I have a proven track record building marketing functions from the ground up, leading cross-functional teams, and executing data-driven strategies to deliver measurable business impact. I'm a compelling creative storyteller with the analytical rigour to craft brand narratives and high-converting marketing funnels across digital & traditional channels. As a strategic growth architect, I bridge brand building with growth marketing, leveraging deep expertise in financial distribution, customer acquisition, and integrated marketing to accelerate business outcomes. I have the unique ability to think like a business owner (because I am one) while executing like a seasoned marketing leader, with understanding of P&L accountability and growth marketing at scale. My core skills include BFSI marketing, growth strategy, brand building, performance marketing, P&L ownership and 0-to-1 product launches. When not working, I share my learnings as a passionate coach and mentor, conducting storytelling workshops for creative teams and students. On weekends, you might find me exploring little known roads of Goa on a motorcycle.

Experience

Finqy

Co-Founder & Chief Marketing Officer

Mar 2020 – Present · 6 yrs · Mumbai, Maharashtra, India · Hybrid

At FINQY, I play a pivotal role in shaping marketing strategy and driving brand growth. As CMO, I oversee the development and deployment of unique financial products designed to disrupt traditional models in insurance, lending and personal finance.
My responsibilities include defining brand and customer experience, creating multi-channel marketing funnels, and overseeing product strategy for our innovative offerings, such as Test My Policy, Test My Loan, Test My Card, My Loan Bhai, Car Par Loan and Q Personal Finance Manager.
Key Initiatives:
Designed and launched Test My Policy in 2021 as an insurance comparison platform
Created brand identity, product positioning, and GTM strategy for multiple financial products
Developed data-driven insights by leveraging analytics to inform marketing decisions
Directed content strategy for customer education, product explainers, and campaigns

Integrated MarketingGrowth MarketingProduct MarketingBrand StrategyFinTechCustomer Experience+4

Do my content

Founder & Principal

Jan 2018 – Present · 8 yrs 2 mos · Goa, India

With Do My Content, I've built and run a lean marketing agency, serving enterprise, MSME, and startup clients in India, UK & UAE.
Do My Content is today a ₹6mn ARR profitable content agency operating on 80%+ gross margins and 70%+ repeat business. The agency serves 10+ enterprise, MSME and startup client relationships with zero CAC and virtually managed teams.
As Founder and Principal, I manage the complete P&L including pricing strategy, project delivery, team, vendor and cashflow management, client relationships, with ROI accountability.

Product MarketingBrand StrategySocial Media MarketingContent StrategyCreative Direction

Zirkel technologies gmbh

Creative Director

Jan 2018 – Oct 2021 · 3 yrs 9 mos · Germany · Remote

At Zirkel Tech, I've directed creative and digital content development for B2B technology clients in EU markets, managing cross-border projects and multi-cultural teams.
I helped develop communication concepts and brand narratives for B2B technology companies entering EU markets. Led the web design and content strategy initiatives, collaborating with stakeholders across Germany, Austria, and UK, managing remote teams and external agency partners across time zones.

Product MarketingDesign DirectionStrategic Creative DevelopmentContent Strategy

Synapse information services pvt. ltd.

Head of Communications

Sep 2013 – Mar 2017 · 3 yrs 6 mos · Dona Paula, Goa.

Synapse brought me to Goa in 2013. Here I led creative teams delivering design, content and communication for enterprise technology, telecom, BFSI, and travel brands.
I was responsible for delivering multi-platform storytelling frameworks for marquee clients including Microsoft, EMC, TCS, Tata Chemicals, Bharti Airtel, Kotak Mahindra Bank, ICICI Bank, HDFC, & Cleartrip.
Managing a team of 10+ professionals, I spearheaded B2B & B2C content strategy for social media, websites, email marketing, and digital advertising campaigns.

StorytellingDigital MarketingContent StrategySocial Media MarketingInternal and External Communications

Hakuhodo inc.

Executive Creative Director

Jan 2008 – Aug 2013 · 5 yrs 7 mos · New Delhi Area, India

During my tenure at Hakuhodo, I led creative operations across three offices (Delhi, Bangalore, Chennai) for the Indian arm of Japan's second-largest advertising agency.
In my first strategic creative leadership role, I led a team of 30+ professionals across multiple offices, establishing creative standards and mentoring senior creatives, reporting to the MD & CEO.
At Hakuhodo, I defined GTM communication strategy and crafted integrated campaigns spanning TV, print, radio, outdoor, and emerging digital for large Japanese multinational accounts including Maruti Suzuki, Suzuki Two-wheelers, Sony Audio-Video, Yakult Danone, Daikin and Unicharm - Sofy. I also led multi-agency pitches that secured major new business wins for the agency.
An interesting part of learning at Hakuhodo was managing client relationships with Japanese headquarters, navigating cultural nuances and corporate protocols.

Creative StrategyBrand StrategyCreative DirectionManaging Creative Teams

Dentsu

Associate Creative Director Copy

Apr 2004 – Dec 2007 · 3 yrs 8 mos · Greater Delhi Area

At Dentsu, I led creative and campaign development for diverse MNC brands, strengthened strategic thinking, and built compelling storytelling skills.
I was responsible for crafting integrated campaigns across traditional media (TV, print, radio, outdoor) for clients like HDFC Life Insurance, Honda Motorcycles & Cars, Canon, Tata Tea, Daikin ACs, Sony Ericsson Mobile Phones, TV Today and the DS Group.
I mentored creative teams and established copy standards for the agency. Also contributed to new business pitches and agency growth initiatives.

Creative StrategyCreative DirectionCampaigns

Wunderman

Group Head - Copy

Sep 2003 – Mar 2004 · 6 mos · New Delhi Area, India

As part of Wunderman's creative team, I specialised in creating direct marketing communication for B2B and B2C audiences.
I primarily worked on direct marketing campaigns for Airtel, Oracle, and Microsoft India, writing response-driven copy for direct mailers. It's here I learned the precision of direct response marketing with measurable communication.
I made more direct mailers in my relatively short stint at Wunderman than I have received in all of my life.

CopywritingCreative DirectionDirect Marketing

Miscellaneous positions

Creative Copywriter

Jan 1998 – Jan 2003 · 5 yrs · MENA & New Delhi

Developed foundational thinking skills across print, radio, and television campaigns for diverse brands including HCL Computers, Le Meridien Hotels, JayPee Group, Dainik Jagran, Tilda Basmati, and various regional, national and MNC clients. Learned the craft of copywriting, campaign development, and creative collaboration working in the Indian and the Middle East markets.

Copywriting