Jun 2022 – Jan 2025 · 2 yrs 7 mos · Bengaluru, Karnataka, India

• 0-1 Journey
• Optimized search campaigns by improving ad copies & ad landing pages to
• improve conversion from 2% to 3.5%
• Developed and Executed an ICP survey, the insights of which were leveraged
• to explore new acquisition channels and pricing inputs to product
• Initiated and executed a converting keyword group optimization project with
• the SEO team resulting in a 15% increase in organic lead velocity
• Co-led website revamp to reflect the latest positioning along with branding
• in conjunction with DigDesign studio
• Kickstarted email as a demand-gen channel resulting in a 14% increase in
• TOFU clicks
• Optimizations to the top-performing search campaign and conversion
• keyword resulted in Squadcast's first 100k USD deal
• 1-10 Journey
• Oversaw the overall pipeline creation increase by 4x in 2023 over 2022 with
• a 60:40 Organic to Paid split
• Co-led the implementation of the Attribution and PLG techstack
• Implemented nudges that resulted in a 10% increase in Activation and a
• 15% increase in targeted feature adoption
• Leveraged the attribution tech stack to setup outbound email automations
• and retargeting ads which resulted in a 22% increase in high ACV deals
• Reduced search CAC by 50% by axing non-performing campaigns, close
• control of search terms and creation of retargeting campaigns
• Instrumental in implementing a repeatable ABM motion by leveraging intent
• data from G2, Factors.AI, LinkedIn Ads, and customized landing pages to
• create an ABM pipeline of 1.1 Million USD in 2023/2024
• Assisted the Product team to re-prioritize the 2024 feature roadmap to align
• with improving high ACV deal conversion rates

Mar 2022 – Apr 2022 · 1 mo · Bengaluru, Karnataka, India

• Co led a ten member team tasked with creating a full funnel growth strategy for smallcase as part of the 3 week capstone project within the GrowthX product & growth program
• Played an instrumental role in developing the user personas, paid & organic strategy along with identifying key issues with the onboarding process and translating them into executable improvements on the smallcase platform
• Team smallcases growth strategy was adjudged as the best out of 14 teams that competed for the win. The panelists included business leaders from Swiggy, Microsoft and Netflix

Aug 2020 – Apr 2022 · 1 yr 8 mos

• 1. Building growth marketing initiatives from the ground up along with developing an end to end process for lead generation, classification and conversion using salesforce & Google Analytics
• 2. Identified 5.5 MINR of new business potential pan India within a span of 6 months by employing web scraping through keyword research and developing a unique GST based qualifier for leads generated
• 3. Leveraged Google analytics to Track and analyze visitor traffic on Norton India's website to refine website content and generate leads
• 4. Execution and planning for content creation in tandem with the creative agency across FB, Instagram and LinkedIn.
• 5. Leveraged Facebook and LinkedIn ad campaigns for product launches and webinars
• 6. Tracking and analyzing market intelligence on competitors and imports (products, pricing) to provide actionable inputs to R&D, Product and Sales teams
• 7. Tracking macro trends and providing relevant inputs to the management team to help make informed budget decisions

Jul 2018 – Aug 2020 · 2 yrs 1 mo

• 1. Successfully Managed the OEM vertical which accounts for direct and secondary sales of 3m USD and growing
• 2. Grew overall primary sales and secondary sales from 2.1M USD to 3M USD in span of two years
• 3. Achieved direct sales growth of 8% to OEM’s and 14% secondary sales during tough business conditions in 2019 through tool up’s of local and global OEM’s
• 4. Collaborated wwith Norton India PM’s across all SOA’s to provide OEM’s with specialized pricing agreements (MGTL, PMT, Grindmaster) & new product placement
• 5. Developed on and implemented SOP's at the plant level to reduce OEM lead times by 20%
• 6. Instrumental in negotiating a commercial agreement with Buhler India for tool up of rice polishing machines
• 7. Identified key stakeholders (through LinkedIn) of 5 foundry + automation solution OEM’s new to Norton for strategic tooling partnership to help grow the nascent EP foundry business
• 8. Handled exports of wheels from SGA India to IZUMI, Micron Japan for tool up of machines destined for SKF India, Pune and Maini precision, Bangalore

Sep 2016 – Apr 2018 · 1 yr 7 mos · Eindhoven Area, Netherlands

• The advent of autonomous vehicles is proving to be an eventuality rather than a possibility in the current context. Current human factors research is focused on the interactions between the human machine interface, trust in autonomous vehicles and the takeover/handover procedures. While these are all pertinent research directions in the quest to broad base autonomous vehicles in the near future, one important human factors issue is being neglected, The predicted increase in motion sickness upon the introduction of autonomous vehicles.
• To test the influence of a haptic channel of stimulation on motion sickness and its resultant physiological markers, a wearable forearm haptic device was conceptualized and produced. The vibration patterns were designed using an Arduino microcontroller and vibrating tactors. In order to test the effectiveness of the prototype this thesis was carried out in conjunction with two PhD candidates. To simulate an autonomous vehicle, a Renault Espace was suitably modified.
• The experiment was carried out per participant in two conditions, baseline and prototype. In the first phase five minutes of pulse rate data was recorded prior to the experiment. The second phase involved a drive in the vehicle on a pre-determined route within the university campus. The vehicle’s acceleration data in the x, y and z was collected and integrated to obtain a motion sickness dose value.
• A 20% improvement in participants heart rate variability was found across participants with the prototype as opposed to without. I am currently working on co-authoring a research paper about my work with two Phd candidates within the designed intelligence group of the TU/e.

Jun 2012 – Jun 2015 · 3 yrs · Bengaluru Area, India

• As an Application engineer my role demanded an in-depth understanding of grinding, machine behaviour, capabilities, and material sciences from a technical stand-point. From a business view my role was to ensure co-ordination between product management and sales team.
• My key responsibilities were as follows
• Organize meetings with the customer along with the sales team and to understand customer's product requirements, pain points and service requirements
• Spend time on the shop floor for the dedicated application and developing detailed process data sheets and understanding first hand from operators common machine, product issues and competitor product performance alike
• Compare process data sheet nationally and on a global level among against similar applications to propose the best solution in terms of price and productivity
• Calculate pricing along with sales and product management team and send a proposal to the customer in a system documentation format showing estimated improvement in CPC and productivity
• Sign off on proposal along with the customer after discussion on sticking points, if any
• Conduct and evaluate product trials on customer shop floor during the initial and bulk trial phase
• Prepare trial reports and upload on the knowledge portal for future reference by national team
• Additional responsibilities
• Conduct bi- monthly product training presentations to customer's (to operators and management alike)
• Provide additional technical support through usage of FIS (Field instrumentation system) when customers are faced with machine/product issues
• Continuously improve product performance by proposing product upgrades from time to time to enhance customer retention
• Maintain and build good working relationships with manufacturing and shop floor personnel (existing and new) with a view to enhance future business prospects