Jan 2015 – Jan 2020 · 5 yrs · United States & EMEA

• Scope: Create and execute traditional and digital marketing plans for international luxury brand S.T. Dupont to stay ahead of competitive market trends while driving consumer engagement for EMEA/Americas. Identify new domestic opportunities for visual merchandising strategy within new distribution channels. Conduct market analysis, budget and strategic planning, and qualified commercial pipeline in partnership with VP, Sales & Retail Marketing Teams.
• Merchandising Installations & Resets - Collaborate with Operations and Trade Marketing to develop interactive displays a d planograms that drive user engagement and increase ROI. Executed highly interactive window display for both Star Wars & Fender product launches via Madison Avenue flagship store that over delivered on both marketing strategy and sales goals.
• International Consumer Research – Chosen as a global marketing panel member for partnerships to ensure best practices align with S.T.Dupont brand standards but also meeting partner and product development guidelines and approvals; including Disney & Lucas Films.
• Galvanize and build high-performing teams: Leadership of (2) inside sales team members to receive President’s Club award within first two years.
• Awarded Best Brand Launch (non-tobacco) for Disney / Star Wars Collection from S.T. Dupont.
• Reports Directly to VP, Global Marketing

Jan 2013 – Jan 2015 · 2 yrs · Tampa, Florida

• Scope: Led development and execution of three global marketing campaigns collaborating with internal departments and external agencies for both Ringling Bros. Barnum & Bailey and Disney On Ice. Provided direction, approval and support for regional and local custom video campaigns, promotions calendar, niche market initiatives, grassroots efforts, merchandising and PR events ensuring alignment with national brand guidelines.
• Digital Marketing - Increased revenue approx. 21% after managing website redesign for Ringling.com incorporating responsive sites (mobile friendly), better search capabilities, and more engaging user experiences via dynamic content creation.
• Campaign Management - Consulted with six agencies’ creation and delivery of 150+ campaign pieces per touring show, across a plethora of platforms: print, direct mail, digital marketing, social media, TV/radio, TV shoots, point of purchase, outdoor and promotions, resulting in increased ticket sales and sponsorships.

Jan 2008 – Jan 2013 · 5 yrs · Tampa, Florida

• Scope: Promoted from Marketing Manager within 14 months of hire. Orchestrated nationwide advertising and merchandising strategy for four retail brands (1,700 stores) in a fast-paced and consumer centric organization. Drove the brand strategy for planning, negotiating and buying best in class local and national media for a market list of 60+ markets in the BSRO portfolio for all media vehicles.
• Digital Media - Delivered efficient digital media buys of $11M+ with $30M+ in added value promotional activity & performance.
• Revenue Generation - Increased gross revenue 52% from trackable CRM initiative that included engaging content creation and strategy.
• Brand Marketing - Discovered winning strategy for new store grand openings and rolled out nationwide to ensure same store sales continued trending upwards for next 12 months.