Nov 2023 – Oct 2024 · 11 mos · London, England, United Kingdom · Hybrid

• Led product performance for mobile title, identifying growth opportunities aligned with business objectives. Delivered product roadmap, prioritized backlog, and improved LiveOps for player engagement and monetization. Collaborated with studio leadership on business forecasts and performance projections.

Aug 2022 – Nov 2023 · 1 yr 3 mos

• I oversaw the regional performance of League of Legends (PC) and Wild Rift (mobile), managing cross-functional relationships and executing go-to-market plans across EMEA. This involved identifying opportunities and players' needs on regional and local levels, developing product strategy, allocating budget, and defining regional KPIs to drive initiatives aligned with our business goals.

Mar 2020 – Aug 2022 · 2 yrs 5 mos

• I crafted and executed culturally relevant local brand campaigns for players in the UK and Nordics, involving audience analysis and regional planning aligned with global strategy. I managed cross-functional relationships, collaborated with PR and creative agencies, oversaw budget allocations, and monitored campaign performance. Additionally, I mentored local and broader team members to support their growth within Riot.

Dec 2018 – Mar 2020 · 1 yr 3 mos

• I led the development of a new League of Legends esports ecosystem in the UK, leading communication with internal stakeholders and managing external partners. Additionally, to deliver resonating experiences for the local community and support the launch of the new game, I created and executed a local go-to-market plan, which included managing the booth experience at EGX 2019. This involved strategic planning, budget management, hiring and managing an external agency throughout the pre-production and production phases, and standard marketing support.

Dec 2015 – Jun 2018 · 2 yrs 6 mos · Belarus

• I led the development of the World of Tanks PC competitive experience and live events systems. This involved setting the direction, prioritising backlog, guiding the team through development, and securing support from the community and marketing teams at launch. I also conducted performance analysis and post-launch research for game features in collaboration with the internal data analyst team.

Aug 2014 – Nov 2015 · 1 yr 3 mos · Belarus

• Responsible for gathering business and player requirements to improve player experience and game performance. Collaborated with UX and engineering teams, overseeing feature design and specifications, leading production, and analysing post-release feature performance.

Jun 2012 – May 2014 · 1 yr 11 mos

• Proficient in front and back-end web development, actively engaging with customers to gather requirements and analyse requests, resulting in efficient design specifications. Proactively worked with management to improve team development processes and efficiencies.