Sep 2021 – Dec 2021 · 3 mos · United States · Hybrid

Nov 2018 – Sep 2021 · 2 yrs 10 mos

• Key Achievements:
• Led ideation, & launch for Josh English App
• Scaled revenue from 0 to $35K/month
• Managed digital marketing budgets exceeding $250K annually
• Scaled product, marketing, content, and tech team to 30 members
• Led acquisition & product initiatives
• Managed PnL for the division at the organization level
• Assisted in new product development with RnD, Sales & CEOs Office
• Josh Skills is Bharat's ed-tech app, aimed at providing high-quality learning and skilling courses to Indian users at extremely low costs. This ed-tech offering is completely focused on the next 500 Million users of Bharat.
• Core Responsibilities: Product, Acquisition, Marketing, PnL, Content.
• Additional Responsibilities: Training & Recruitment, Culture, Tech, Team Leadership, Administration.

Jun 2017 – Oct 2018 · 1 yr 4 mos

• Key Achievements:
• Developed content production and distribution engine
• Grew to 30 Million monthly views organically
• Formulated award-winning vernacular content stratgey
• Scaled team to 20+ members from 4 & led internal training
• Executed key servicing projects with clients like Facebook, Google, ITC, etc.
• Member of the Core Team at Josh Talks. 4th member of the team.
• Our team grew our online presence from zero to 30 Million+ monthly views and 9 Million+ Subscribers across 8 Indian vernacular languages. We have achieved over 1 BILLION total views to date, and reached every corner of Digital Bharat. Our work has been covered and recognized by every media organization and think tanks.
• Core Responsibilities: Content Strategy (YouTube, Facebook, Instagram), Community Building, Digital Growth, Vernacular Expansion, Team Leadership
• Additional Responsibilities: Organizational Strategy & Culture, Training & Recruitment

Jun 2016 – Jul 2016 · 1 mo · Bengaluru, Karnataka, India

• Headout (www.headout.com) is an on-demand travel concierge app with a presence in 14 cities across the world. Headout is backed by some of finest investors like 500 Startups, Nexus & Arena Ventures.
• Second Stint at Headout Inc. in the People Ops Team.
• Processed hiring needs across all teams within in the organization, >500 applications processed.
• Streamlined the Tech Hiring pipeline for improving efficiency of the hiring team.
• Conceptualized and co-created the On-Boarding procedure & kit for all new employees of the organization.
• Fulfilled all People Management needs.

Jun 2015 – Jul 2015 · 1 mo · Greater Bengaluru Area

• Headout (www.headout.com) is an on-demand travel concierge app with a presence in 14 cities across the world. Headout is backed by some of finest investors like 500 Startups, Nexus & Arena Ventures.
• Sixth member of the Headout India Team.
• Worked directly with the COO for setting up and optimization of the primary customer acquisition channel for the app Google SEM, using Google Adwords.
• Expanded the presence of Headout Marketing to New York and Las Vegas. Co-managed a monthly budget of $40,000, bringing down CPA by 20% and improving CTR and Click-to-Conversion rate significantly.
• Set up primary Facebook Remarketing and feedback campaigns for customers.
• Created the website: concierge.headout.com for concierge onboarding in New York.

Jun 2014 – Aug 2014 · 2 mos · Bengaluru Area, India

• Appscrip (www.appscrip.com) is a mobile app development company with over 8 years of experience in creating apps for clients all over the world. Appscrip also deals in white-label clones of popular apps already in the market for aspiring entrepreneurs.
• Created and Managed content on www.appscrip.com for on-page SEO, whilst using off-page SEO to drive traffic to the same.
• Drove the Unique Daily Visitors up by 100% in two months.
• Product Development & Content Development.
• CRO