Haripriyaa Murali

Product Manager

Bengaluru, Karnataka, India9 yrs 2 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in FinTech user experience strategies.
Proven track record in launching innovative products.
Strong background in market research and strategy.

Stackforce AI infers this person is a Fintech professional with expertise in product development and user experience.

Contact

Skills

Core Skills

Go-to-market StrategyProduct DevelopmentFintechUser Experience (ux)Market ResearchStrategy

Other Skills

User ResearchUX ResearchMarket SizingCompetitive AnalysisPromotional MarketingProduct OperationsSalesforce.comUsability TestingMetrics ReportingConsumer BehaviorVendor operationsProduct LaunchDue DiligenceData AnalysisResearch

About

I hold dual majors in Strategy & Finance from the Indian School of Business (Co2018). Currently, I work for Google Play's Core Go-To-Market team. I have extensive experience in building user centric experiences in the Fintech domain during my stint in GPay. Previously, I worked for EY-Parthenon, working for clients in the industrial sector across MENA & India. I am principle-centred and conscientious, driven by my insatiable curiosity towards learning and developing new skills. Nurturing inter-personal relationships have gone a long way in shaping my experiences, enriched by several community development & volunteering initiatives that I have been fortunate to be involved with. A strong believer in the India growth story; I am passionate about driving impact by means of my work, and I look forward to collaborating with like-minded individuals.

Experience

9 yrs 2 mos

Total Experience

3 yrs

Average Tenure

3 yrs 10 mos

Current Experience

Google

3 roles

Product Specialist - Google Play

Jul 2025 – Present · 10 mos · Bengaluru, Karnataka, India

Go-to-Market StrategyProduct Development

Senior Product Support Manager - GPay

Promoted

Nov 2023 – Jun 2025 · 1 yr 7 mos · Bengaluru, Karnataka, India

User experience strategy & product operations for Google Pay India.
My scope expanded to launching & scaling newer UPI features - UPI Lite & UPI Circle - to drive user growth & retention.
I was part of the founding team that launched GPay's first ever Gen AI chat bot experience, right from product development to MVP launch over 2 quarters. I also led MVP+ efforts, focussed on driving CSAT improvement for select user journeys via better intent detection & faster escalation for critical queries.

FinTechUser ResearchUser Experience (UX)

Product Support Manager - GPay

May 2022 – Oct 2023 · 1 yr 5 mos · Bengaluru, Karnataka, India

User experience strategy & product operations for Google Pay India.
Google Pay (GPay) is obsessed with bringing digital connectivity and financial inclusion to the ‘Next Billion Users’ of India, supporting XXXM+ MTUs.
My primary focus includes improving the onboarding funnel (adding a form of payment - bank account, cards) & shaping a better experience for GPay users. Additionally, I’m also involved in initiatives to drive MAU growth & product adoption.
I also spend 20% of my time in driving user education around frauds / scams and developing intuitive in-app flows to prevent & report frauds.

FinTechUX ResearchUser Experience (UX)

Ey-parthenon

3 roles

Senior Consultant - Strategy & Operations

Jan 2021 – May 2022 · 1 yr 4 mos

Corporate Strategy - market entry assessment, growth strategy and digitalization initiatives for marquee clients. Key projects include:
GTM strategy for a leading steel manufacturer (India) looking to enter advanced industrials material segment
5 year growth strategy & IPO readiness for a top petrochemical manufacturer (India)
Feasibility study for a GCC government body to assess & implement Industry 4.0 automation tech in the country
Commercial due diligence & b-plan review for a South Korean camera module manufacturer
Market assessment for a leading pipes manufacturer looking to enter the roofing segment (India)

Market SizingCompetitive AnalysisMarket ResearchStrategy

Senior Associate - Restructuring & Turnaround Operations

Jan 2020 – Jan 2021 · 1 yr

Restructuring and Turnaround Consulting, as per RBI stipulated guidelines (focused on alleviating Covid-19 related stress)

Associate - Strategy & Transactions

Jan 2018 – Jan 2020 · 2 yrs

Turnaround consulting for Insolvency Bankruptcy Code cases, debt restructuring, and fund raising transactions.
Key contributor to the business advisory team driving the Foreign Commonwealth and Development Office of United Kingdom's "Technical Assistance Programme for Financial Markets Development" in India.

Fortune capital services private limited

Business Development Associate

Jan 2016 – Jan 2016 · 0 mo · Chennai, Tamil Nadu, India

Realized reduction in client base attrition by revamping lead generation system: undertook measures to bring in process automation to circumvent pit-falls in existing business partnerships.
Experience in business sales function and in handling the in-house database to monitor lead generation

Thorogood associates

Business Intelligence Consultant

Jan 2015 – Jan 2016 · 1 yr · Bengaluru, Karnataka, India

Liaised as primary point of contact for clients; undertook change requests in live data warehousing systems, mediating with 250+ cross functional clientele in 83 countries, handling 5 product categories with 169K products overall.

Technip

Summer Intern

Jan 2014 – Jan 2014 · 0 mo · Doha, Qatar

Worked with the technical evaluation team to liaise with vendors and enable procurement processes in the EPC life-cycle, based on client's requirements.