Oct 2018 – Feb 2022 · 3 yrs 4 mos · Greater Atlanta Area

• Served as Managing Director at BrightHouse, a Boston Consulting Group (BCG) company. Key member of the global BrightHouse leadership team focused on overall growth of the organization through client engagement, offerings development and collaboration across the BCG global consulting network. Led new business pursuits, ongoing client engagements and ongoing leadership of DEI and cross-BrightHouse/BCG planning.
• Based in Atlanta, BrightHouse is a global creative consultancy helping organizations for the last quarter century innovate and also uncover their timeless purpose so they can grow their people, profits, and social impact.
• BrightHouse created a whole new thinking methodology for organizations and revolutionary frameworks for leadership, marketing, and innovations — all in the service of helping business do better. What “better” means to BrightHouse is not just bigger profit, but also a greater number of people who profit from a more purposeful organization. BrightHouse offers clients a range of creative and strategic thinking — from insights, actions, branding, films, and other experiences.

May 2016 – May 2018 · 2 yrs · Atlanta, Georgia

• Responsible for the planning and execution of current and new Digital products for the consumer (Car and Driver.com) audience. Current focus has been on the relaunch and expansion of the Digital customer experience for Car and Driver.com Past efforts have included establishing a suite of OEM and dealer engagement tools for Jumpstart Automotive (B2B).
• Recent activities and accomplishments include:
• Competitive assessment, Marketing connections planning and product roadmap development for Consumer engagement on Caranddriver.com
• Launch of auto shopper engagement tools (feature prioritization, partner engagement, user experience design, tool development/launch and product marketing)
• Branding and positioning of the products within the Hearst Autos portfolio
• Product portfolio performance analysis
• Supporting the establishment and growth of the recently formed Hearst Autos Customer Experience organization

Dec 2015 – Apr 2016 · 4 mos · Greater Atlanta Area · On-site

• (Left post-Razorfish merger) Responsible for the management of a 6M+ portfolio of SapientNitro accounts including IHG (Intercontinental Hotels Group). P&L ownership, New business development, product positioning and implementation of Digital services.

Aug 2012 – Nov 2015 · 3 yrs 3 mos · Greater Atlanta Area

• Led the ground-up planning and launch of the AKQA Atlanta studio in 2012. Established and grew the studio from 2 to 34 employees in 3 years. Responsibilities included management of all existing client relationships, new business development and day to day management of the AKQA Atlanta studio. Specializations included mobile strategy, design and development, Digital experience planning through implementation.

May 2007 – Aug 2012 · 5 yrs 3 mos · Greater Atlanta Area

• Direct P&L responsibility and ongoing management of several key Razorfish accounts ($5M+ annual revenue). Responsible for growing full portfolio of Razorfish Digital Marketing offerings (strategy, Digital product design/development, in-store retail/emerging media, mobile and analytics) within current client portfolio. Managed new business development pursuits on an as-needed basis. Directed Digital Marketing for key clients including FedEx, Lowes Home Centers, Taj Hotels & Resorts, JCPenney and AT&T. Led agency team for the AT&T Digital Life product design and development

Jan 2005 – May 2007 · 2 yrs 4 mos

• Identified and researched feasibility of new product concepts across entire UPS product portfolio. Performed customer needs analysis, overall market sizing and revenue opportunity assessment. Developed and implemented New Product Concept process. Presented recommendations on new product concepts and process to UPS management committee.

Jan 2002 – Jan 2005 · 3 yrs

• Responsible for Internet planning and application development for customer facing UPS digital initiatives. Interactive Communications strategy/engagement lead for UPS Internet Shipping, UPS CampusShip, Yahoo and eBay alliances. Performed business and functional requirements development. Developed and implemented marketing plans for UPS Internet initiatives.

Feb 2001 – Oct 2001 · 8 mos · Greater Atlanta Area

• Established partnerships and alliances between Interland and external firms. Performed competitive analysis, partner prospecting/identification, financial analysis, contract negotiation and ongoing partner management. Developed and implemented a partner program targeting technology consulting and design firms. Created on-line and off-line partner marketing collateral. Grew partner program to over 20 partners.

Feb 2000 – Sep 2000 · 7 mos · Greater Atlanta Area

• Provided overall business direction for all activity within specific iXL clients. Performed account planning and forecasting. Identified and developed new business opportunities. Managed project planning and delivery. Communicated extensively to both external clients and internal project teams. Client projects included e-business and marketing strategy, application design, development and deployment. Client size ranged from $250,000 to $1,000,000+ in annual project revenue.

Jan 1998 – Jan 2000 · 2 yrs · Greater Atlanta Area

• Performed Internet strategy development and application design. Improved and maintained IBM interactive consulting engagement methodology. Led teams in website design projects including proposal development, project management, functional/business requirements development and competitive analysis.

Jan 1997 – Jan 1998 · 1 yr · Greater Atlanta Area

• Conducted information technology strategy, competitive analysis, and proposal development. Developed/implemented new website for the Telecommunications and Media consulting practice. Conducted on-campus recruiting. Completed certification in IBM IT Strategy Methodology.

Jun 1992 – Aug 1995 · 3 yrs 2 mos · Chicago and Atlanta

• Consulted directly with multiple clients on retirement plan issues. Performed testing and implementation of new client/server record-keeping system. Administered 401(k) plan for Fortune 500 client.