Jan 2025 – Jun 2025 · 5 mos · Chandigarh, India

• A purposeful pause to recharge, realign, and refocus with clarity. Emerging with sharpened skills, fresh perspectives, and energy to tackle new challenges.

May 2024 – Dec 2024 · 7 mos

May 2022 – May 2024 · 2 yrs

May 2021 – May 2022 · 1 yr · Mumbai, Maharashtra, India

• Group Account Head - P&L responsibility for 4 L’Oreal PPD Brands with key focus on top and bottom-line delivery.

Apr 2019 – May 2021 · 2 yrs 1 mo · Mumbai, Maharashtra, India

• Lead, Develop and Execute Channel Strategy to Accelerate Revenue Growth.
• Responsible for end to end business delivery across Nykaa, Amazon, Myntra, Flipkart, Sephora and other small e-retailers.

Oct 2017 – Apr 2019 · 1 yr 6 mos · Mumbai, Maharashtra, India

• Lead new product launches including research, product development, packaging design and consumer activation
• Managed budget and PnL drivers for the category
• Participated in regular Demand Planning and S&OP processes
• Coordinated with creative agencies, research agencies, digital agencies, design agencies to develop suitable brand initiatives
• Planned and executed ATL & BTL so as to deliver on the required value proposition

Oct 2015 – Mar 2017 · 1 yr 5 mos · Chandigarh Area, India

• About Poshtic: Through Poshtic (meaning ‘nutritious’ in Hindi), we wanted to bring out a change in the way health food is perceived. The conventional solution to health issues, eat less and exercise more doesn't work for majority of the population. Everyone is going to eat but not everyone is going to the gym so to end metabolic diseases, we've got to tap into people's desires to eat delicious food. Our goal was to create food that people choose based on taste and that happens to be good for them.
• Work Description in Brief:
• Conceptualized the product; designed marketing strategy; handled business development, partnerships and alliances
• Devised strategy for growth and managed daily operations
• Hired and managed a team of 11 employees and maintained relationships with third party vendors
• BTL and social media planning and execution to reach out to more customers in limited budget
• In its 13 months of operation, POSHTIC operationally broke-even every month - 6000+ customers served, ₹16 lakh revenue in 13 months, jump of 477% in number of orders and of 617% in sales in less than 6 months of launch, 13000 page views on Zomato in just 2 months!

Jul 2014 – Aug 2015 · 1 yr 1 mo · Hyderabad Area, India

• Acting ASM (June'15-Aug'15)
• Handled 2 distributors and 3 Hubs in Nalgonda district in Telangana along with a team of 3 Sales Officers. Was responsible for driving key KPIs of value achievement, coverage, and focus brand achievement.
• Independent Project (Jan-May'15)
• Activated Eat & Dine accounts across Chennai, Coimbatore, Madurai and Salem;worked in tandem with the marketing team and creative agencies for execution in these accounts. Responsible for planning the activation and supporting sales team in recruiting E&D accounts, and preparing selling pitch and benefit plan for the outlets enrolling in the activation program. Managed a team of 45 customer executives and 7 vendors with support from 7 area sales managers.
• Marketing Stint: Mountain Dew (Nov-Dec'14)
• FPR for Mountain Dew Experiential Sampling in Hyderabad and Telangana. Closely monitored sampling activity in 28 towns across AP and CAP. Was responsible for agency briefings & creative development of BTL activation and liaising with Sales Teams for good execution of various BTL initiatives.
• Key learning was coordinating with agencies, execution of activity related point of sales material, understanding of marketing mix and how it is executed.
• Sales Stint: Beverages, TN Unit (July-Oct'14)
• Responsible for driving key KPIs of secondary volume, cooler execution, SKU penetration, distributor management, new outlet addition, and share improvement. Worked on a project aimed at improving PI share in Chennai market. Assisted in outlet network expansion project running in the unit by personally adding 200+ accounts in less than 2 weeks.

Apr 2013 – May 2013 · 1 mo · Gurgaon, India

• Marketing Intern: Quaker
• Quaker Nutri Poha & Upma marked PI’s foray into the Indian Breakfast Space. Worked towards evaluating the test launch against key deliverables and captured learning for scale up and future projects.
• Analyzed availability of Nutri Poha and Upma in 200+stores in Delhi-NCR region and highlighted the hits and misses to the sales team after benchmarking on KPIs
• Gathered and de-constructed consumer insights into measurable performance indices
• Recommended to scale up in 8 cities through MT channel and ways to increase awareness and consumption

Aug 2012 – Mar 2014 · 1 yr 7 mos

• Student Coordinator of ‘Horizons’ (Annual Management Conclave) and ‘Industry Deep Dive’
• Responsible for organizing guest lectures by industry stalwarts and coordinating live projects among the students of the institute
• Organized guest lectures by Subramanian Swamy, Ajit Balakrishnan as part of leadership series

Jun 2011 – Jun 2012 · 1 yr · Hyderabad, Andhra Pradesh, India

• ERP Implementation
• Implemented technology for integrating flow of internal and external information across the client’s organization. Reviewed functional specifications to understand business requirements of the client; proposed solutions based on analysis of the specs and implemented solutions using SAP.