Yukti Arora — Co-Founder
Most brands sound like everyone else. Same buzzwords | Same tired content | Same forgettable positioning That's the problem I fix. I work at the intersection of content, brand strategy and consumer psychology building messaging that people actually stop and read not because it's loud but because it sounds real. What I do: → Turn brand voices from generic to genuinely memorable → Build content that connects because the messaging is clear, human and backed by how people actually think → Help brands stop guessing what to say and start owning their narrative Currently deepening my psychology knowledge alongside full-time work because understanding people is the real foundation of good marketing. Currently: Associate Content Lead : where I lead content strategy for brands that want to grow without sounding salesy and do organic turnover. Also available for freelance brand audits, content strategy, ghostwriting, positioning work. If you're building something real and want the content to match that energy, LET'S TALK !! 📩 DMs open | Niche portfolio available on request
Stackforce AI infers this person is a B2C marketing strategist with expertise in content creation and consumer psychology.
Location: Delhi, India
Experience: 8 yrs 3 mos
Skills
- Content Strategy
- Copywriting
- Growth Strategy
- Strategic Partnerships
- Content Creation
- Market Research
- Public Relations
- Strategic Communications
- Social Media Marketing
- Project Planning
- Analysis
- Writing
- Hr Management
- Recruiting
- Communication
Career Highlights
- Expert in transforming brand messaging to resonate with audiences.
- Strong background in content strategy and consumer psychology.
- Proven track record in leading successful marketing campaigns.
Work Experience
Growth Narrative
Associate Content Lead (7 mos)
GuildUp
Founder’s Office (2 mos)
Creator Partnerships & Growth Intern (2 mos)
Mama and Peaches
Marketing Intern (3 mos)
Talk Heal Resolve
Project Management Intern (2 mos)
The Placement Cell, SPMC
Head of Public Relations (1 yr)
Public Relations Manager (11 mos)
SPMC
Member of student e-magazine , Department of Philosophy, SPMC (University of Delhi) (1 mo)
Pehchaan The Street School (Trust)
Content Writer (1 mo)
Metvy
Human Resources Generalist (1 mo)
Delhi Public School - India
Model UN Delegate (0 mo)
Pracheen Kala Kendra - India
Bharatanatyam Bhushan 2 Graduate (4 yrs 2 mos)
Renbukan Karate Do Association India
Former Martial Arts Enthusiast (5 yrs 9 mos)
Education
Master's degree at Delhi University
Bachelor of Arts - BA at Delhi University
Liberal Arts and Sciences at Delhi Public School - India
