Jul 2021 – Jul 2025 · 4 yrs

• As founding leader of the global Strategic Accounts business, I built the first global sales and client solutions team, and coordinated multi-disciplinary cross functional team strategy across 18 markets. Together we helped launch the market entry, global expansion, and the growth of brand to demand strategies for the largest and most influential brands. From Thought leadership ads, to Event Ads, and to advanced analytics solutions, the Strategic Accounts team designs and pioneers solutions and innovative use of the platform, ad formats, content, and data strategies to create new growth opportunies.

Sep 2018 – Jul 2021 · 2 yrs 10 mos

• I led the sales and client solutions teams across North America Enterprise for LinkedIn's advertising business, reporting to the Global Head of Marketing Solutions. I built teams of exceptionally talented, passionate, insightful marketing experts, and together we help businesses grow through smart, compelling engagement on LinkedIn. I led the continued growth of our Financial Services, Education, and Tech verticals, and built new growth focused verticals in Business Services, Healthcare, and Venture (B2C focused)

Jun 2015 – Sep 2018 · 3 yrs 3 mos

Nov 2020 – Present · 5 yrs 6 mos · New York, United States

Mar 2014 – Jun 2015 · 1 yr 3 mos · New York, NY

• I headed our strategy consulting unit focusing on helping brands leverage data and digital marketing tools to maximize their marketing ROI. I worked with clients to uncover opportunities, lead teams to deliver big ideas, compelling solutions, and commercial results.

May 2009 – Feb 2014 · 4 yrs 9 mos

• I helped companies transform their marketing organizations through creating efficiencies across marketing channels, organizing the budgets and structures and finding the right in/outsourcing opportunities for new initiatives. Projects included: • Overhauling digital marketing strategy from sales to servicing, revamping the use of mobile and social media channels, leading RFPs for new CRM platform for an Asian Telco.
• Developing online branding and PR strategy, including email and social media, for international fine art organization

Apr 2006 – Apr 2009 · 3 yrs

• Global head of eCommerce and interactive marketing strategy for the consumer finance division of General Electric Company. Partnered with C-level executives throughout the organization to define a digital vision that delivered double digit YOY volume growth. Reporting to the Chief Marketing Officer, oversaw interactive marketing and ecommerce strategy across 38 markets and a broad range of B2C and B2B business lines, including mortgages, credit cards, auto loans and partnerships with retailers such as WalMart and eBay/PayPal.

May 2003 – Apr 2006 · 2 yrs 11 mos

• Charged with creating a center of excellence to serve as a major engine of growth for the US cards business. Within two years, drove triple digit growth in online sales and using rigorous analytics, improved portfolio performance across customer acquisition, activation and loyalty. Recruited and managed a team responsible for interactive marketing strategy and program execution across all Citi credit card portfolios. Managed the development of various programs/ channels, including SEO/SEM, affiliate marketing, media advertising, and content sponsorships. Managed vendor, creative agency and partner relationships as well as internal alliances with senior business managers across all consumer businesses.

Jul 1998 – Jun 2000 · 1 yr 11 mos

• Built and managed strategic alliances with key service providers supporting card enhancement services

Jun 1995 – Jun 1998 · 3 yrs

• Project manager for call center and CRM platform