Alex Snelling

CEO

London, England, United Kingdom25 yrs 5 mos experience
Highly Stable

Key Highlights

  • Led people agenda across 11 European countries.
  • Transformed HR practices at McDonald's Canada.
  • Established HR strategies for multiple international markets.
Stackforce AI infers this person is a Human Resources leader with extensive experience in global talent management and organizational development.

Contact

Skills

Core Skills

Human ResourcesLeadershipTalent AcquisitionLeadership DevelopmentEmployee EngagementTalent ManagementRecruitment

Other Skills

Workforce PlanningDiversity & InclusionProgram ManagementPerformance ManagementTrainingRecruitingSourcingDiversityStrategyEmployer BrandingManagementTeam ManagementPersonnel ManagementCareer DevelopmentRetail

About

As CPO for the IOM Business Unit I work with leaders across 11 countries in Europe serving over 250 million customers across 3,000 restaurants. McDonald's teams in Austria, Belgium, Czechia, Italy, Netherlands, Poland, Portugal, Spain, Switzerland & Ukraine make up a diverse, innovative and growth focused Business Unit driving success in partnership with our Franchisees across Europe. Leading the People agenda I partner with each market CPO to support their success, share and steal best practice and build success for our business and people. Based in London UK I regularly have the privilege to engage with teams across Europe both online and in person. Together, we're transforming McDonald's in Europe for our corporate teams, restaurant leadership, crew and customers. Before this role I lead the people agenda for McDonald’s Canada, one of McDonald’s big five markets worldwide. Working across the whole people agenda I shape our strategy as a market to deliver growth, develop people and feed & foster communities all across Canada. Prior to McDonald’s Canada I was responsible for a network of 13 Developmental Licensee franchisee partners across 23 markets - IDLM Europe. Our diverse geography had some of the highest potential markets in the McDonald's system which we worked hard to accelerate. Previously I lead Talent across all markets outside the USA for McDonald's. Reporting to the Chief Talent Officer I worked to create new international tools to develop Talent, implemented new approaches from the centre and shared best practices between markets. Working through 11 direct reports located in Canada, the UK, Europe & Australia I lead succession planning, talent review, performance management & culture development. I was previously Human Resources Director for entrepreneurial retailer Cath Kidston Ltd reporting to the CEO as part of the Operating Board. I was responsible for the people agenda across offices in the United Kingdom, Japan, Hong Kong & Shanghai and over 1,000 retail colleagues. Prior to joining Cath Kidston I worked for the L'Oreal group for over 15 years, most recently as UK & EMEA Human Resources Director for The Body Shop, leading a team across the UK, France, German, Spain, Sweden & the Netherlands. I also delivered The Body Shop's first employee engagement survey. Before joining The Body Shop I held recruitment, talent and learning roles within the L'Oreal group based in both London and Paris. Before starting my business career I studied History at Fitzwilliam College, Cambridge University.

Experience

Mcdonald's

6 roles

Chief People Officer, IOM Business Unit

Jun 2024Present · 1 yr 9 mos

  • Our team spans 11 countries in Europe serving over 250 million customers across 3,000 restaurants. McDonald's teams in Austria, Belgium, Czechia, Italy, Netherlands, Poland, Portugal, Spain, Switzerland & Ukraine make up a diverse, innovative and growth focused Business Unit driving sucess in partnership with our Franchisees across Europe. Leading the People agenda I partner with each market CPO to support their success, share and steal best practice and build success for our business and people. Based in London UK I regularly have the privelige to engage with teams across Europe both online and in person. Together, we're transforming McDonald's in Europe for our corporate teams, restaurant leadership, crew and customers.
Workforce PlanningDiversity & InclusionTalent ManagementHuman ResourcesProgram ManagementLeadership

Chief Talent Officer

Promoted

Jun 2024Sep 2025 · 1 yr 3 mos

  • Interim role as global Chief Talent Officer for McDonald’s in parallel with Chief People Officer, IOM Business Unit Markets

Chief People Officer, Canada

Promoted

Apr 2022Jun 2024 · 2 yrs 2 mos

  • Leading the people agenda for McDonald’s Canada
Workforce PlanningTalent ManagementHuman ResourcesLeadership

Senior Director, People Lead International Developmental Licensee Markets, Europ

Mar 2021Apr 2022 · 1 yr 1 mo

Senior Director Talent IOM & IDLM (All markets outside USA)

Oct 2019Mar 2021 · 1 yr 5 mos

Senior Director Talent, International Lead Markets & High Growth Markets

Jan 2018Mar 2021 · 3 yrs 2 mos

  • McDonald’s has a strong culture built on our values and shaped since 1953 by our iconic leaders, head office colleagues and restaurant crew worldwide. We’re making it even easier for new starters to join in and understand our culture and for leaders to share this culture with their teams. Our Culture Toolkit launched in 2017 is currently being deployed across the McDonald’s network through the Talent Centre of Excellence.
  • Talent Acquisition is central to our success as we further strengthen McDonald’s worldwide through bringing onboard exceptional talents. In addition we’re focused on securing a supply of talent for our restaurants and franchise partners and supporting our colleagues to ensure people recognise the rewards and possibilities offered by a career at McDonald’s. The Talent Centre of Excellence is currently building stronger sourcing and recruiting capability for our USA business and sharing best practice worldwide.
  • Developing effective leaders for McDonald’s worldwide is a core activity for the Talent Centre of Excellence and we are building a range of resources and tools to ensure McDonald’s offers world class executive education and development. Our flagship Committed to Lead course for high potential senior leaders is just one of the many resources we offer our teams as we introduce more regular, more effective talent management practices across the McDonald’s network.
  • We’re taking Performance Management to the next level through Performance Motivation and a modern, agile and conversation focused approach to appraising and developing colleagues. This new philosophy rolling out worldwide will see McDonald’s leaders engaged in a more positive and constructive dialogue with their teams to deliver performance and develop careers.
Talent AcquisitionPerformance ManagementLeadership Development

Cath kidston

People Director

Oct 2014Mar 2018 · 3 yrs 5 mos · London, United Kingdom

  • Taking on the function as only the second HR Director at this growing company, I have established an expanded HR team and engaged the Operating Board in a refreshed people strategy.
  • I have supported the acquisition of our Japanese franchisee through remotely recruiting for the team in Japan and consulting on the establishment of our local subsidiary.
  • I have lead the relaunch of our bonus scheme giving a much clearer link between performance and reward as well as offering more holiday days & private medical insurance to all our office colleagues to drive engagement.
  • Taking responsibility for the engagement agenda, I have launched a weekly employee engagement tracking survey and ensured leaders across the company follow the results closely and respond. This has transformed our dialogue with employees across the company.
  • We have increased investment in learning by 100% year on year and driven innovative, popular and effective training tools for stores using employee created content and video delivery. These are now being built upon through our Homegrown brand.
  • We have started to invest in LinkedIn and direct sourcing, sharply reducing fees, and can now recruit both executive and management roles directly. I have personally headhunted for a number of roles and driven significant savings in recruitment spend. We are currently finalising our employee value proposition.
  • Driving internal communications, we now have a clear schedule of company updates and we are currently launching a refreshed intranet platform.
Employee EngagementTrainingLeadership

The body shop

3 roles

Human Resources Director UK & EMEA

Jan 2012Sep 2014 · 2 yrs 8 mos · London, United Kingdom

Human ResourcesEmployee EngagementTalent Management

Human Resources Director UK

Promoted

Mar 2011Feb 2012 · 11 mos · London, United Kingdom

  • I have HR responsibility for our UK market including 2,500 store & management staff across 320 stores and 93 office and regional based professionals. Managing a team of three regionally based HR Business Partners, we are bringing the talent agenda for The Body Shop in the UK to life.

International Recruitment & Talent Director

Jan 2010Mar 2011 · 1 yr 2 mos · London, United Kingdom

  • Based in London I am responsible for sourcing exceptional talent for The Body Shop worldwide and developing a talent management and career development strategy.
Talent AcquisitionRecruitingHuman Resources

L'oreal

7 roles

Director, Sourcing Europe

Sep 2008Jan 2010 · 1 yr 4 mos

  • I am now heading up a team in Paris to develop our capability to recruit and exchange interns and management trainees across Europe. Working with France, Germany, Italy, Spain and the United Kingdom as well as other countries we are aiming to develop an exchange programme for interns that will give up to 60 candidates an opportunity to have a professional internship overseas.
RecruitmentTalent Management

Recruitment Director

Feb 2006Sep 2008 · 2 yrs 7 mos

  • Responsible for recruitment across all L'Oreal UK divisions and at all levels from interns to Director level positions. Over a two year period I built a centralised recruitment team of 4 people and achieved an increase in direct hiring from 40 percent to near 80 percent. I was also responsible for developing world class best practice in graduate attraction and selection in the UK and developing a breakthrough diversity programme.
RecruitmentSourcing

Project Manager

Promoted

Dec 2003Jan 2006 · 2 yrs 1 mo

RecruitmentDiversity

Graduate Recruitment Manager

Jan 2001Nov 2003 · 2 yrs 10 mos

Product Manager

Jan 2000Jan 2001 · 1 yr

Assistant Product Manager

Jan 1999Jan 2000 · 1 yr

Management Trainee

Sep 1998Jan 1999 · 4 mos

Shell uk

Intern

Jun 1997Aug 1997 · 2 mos

Education

University of Cambridge

MA (Cantab) — History

Jan 1995Jan 1998

CIPD Qualifications

Chartered Member — Human Resources Management and Services

Nov 2013Nov 2013

CIPD Qualifications

Chartered Fellow

Jun 2025Jun 2025

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