Åsa Nyström — CEO
I am the VP of Customer Advocacy at Buffer, where I set vision, strategy and direction for the customer service experience, develop our team, cultivate culture, and retain top talent. With enthusiasm and dedication, I build meaningful customer relationships that encourage trust and emphasise commitment to their success. I bring experience defining and communicating strategies, executing solutions, and motivating and inspiring a global team to achieve set goals. Buffer is a mission-driven SaaS service for individuals and small businesses built to capture and engage audiences on social media. We support hundreds of thousands of businesses to plan their content in advance, analyze the results, and engage with their community through social media. At Buffer, I have built out the Customer Advocacy org, serving a product with 8 million users and helping over 190,000 small businesses build their brand on social. Over the last twelve years, I have scaled up Buffer's fully remote global Customer Advocacy team from $2 million to $22 million in annual revenue. As an active part of creating Buffer’s vision, I’m passionate about incorporating flexibility, inclusivity, and equality into the workplace in the future. Over the last few years, I’ve spoken extensively about how transparency at work builds trust at major industry conferences and national broadcasting.
Stackforce AI infers this person is a SaaS Customer Experience Leader with a focus on team development and user engagement.
Experience: 16 yrs 1 mo
Skills
- Customer Experience
- Leadership
Career Highlights
- Scaled Buffer's revenue from $2M to $22M.
- Built a global customer advocacy team for 8 million users.
- Advocated for transparency and inclusivity in the workplace.
Work Experience
Buffer
Vice President Customer Advocacy (7 yrs)
Director of Customer Success (2 yrs 10 mos)
Happiness Hero (2 yrs 11 mos)
LS Travel Retail Pacific
Concept Manager (6 mos)
Winery Lane
Operations and Communications Manager (7 mos)
Axfood
Assistant Category Manager (2 yrs 3 mos)
Education
International Marketing at Macquarie University
Bachelor of Arts with First Class Honours at University of Brighton