Åsa Nyström

CEO

Australia16 yrs 1 mo experience
Highly Stable

Key Highlights

  • Scaled Buffer's revenue from $2M to $22M.
  • Built a global customer advocacy team for 8 million users.
  • Advocated for transparency and inclusivity in the workplace.
Stackforce AI infers this person is a SaaS Customer Experience Leader with a focus on team development and user engagement.

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Skills

Core Skills

Customer ExperienceLeadership

Other Skills

Customer AdvocacyCustomer Service StrategyTeam DevelopmentRevenue GrowthTransparencyInclusivityTeam BuildingRevenue ManagementCustomer EngagementUser SupportContent DevelopmentCareer DevelopmentOrganizational StrategyWorkplace FlexibilityTeam Management

About

I am the VP of Customer Advocacy at Buffer, where I set vision, strategy and direction for the customer service experience, develop our team, cultivate culture, and retain top talent. With enthusiasm and dedication, I build meaningful customer relationships that encourage trust and emphasise commitment to their success. I bring experience defining and communicating strategies, executing solutions, and motivating and inspiring a global team to achieve set goals. Buffer is a mission-driven SaaS service for individuals and small businesses built to capture and engage audiences on social media. We support hundreds of thousands of businesses to plan their content in advance, analyze the results, and engage with their community through social media. At Buffer, I have built out the Customer Advocacy org, serving a product with 8 million users and helping over 190,000 small businesses build their brand on social. Over the last twelve years, I have scaled up Buffer's fully remote global Customer Advocacy team from $2 million to $22 million in annual revenue. As an active part of creating Buffer’s vision, I’m passionate about incorporating flexibility, inclusivity, and equality into the workplace in the future. Over the last few years, I’ve spoken extensively about how transparency at work builds trust at major industry conferences and national broadcasting.

Experience

Buffer

3 roles

Vice President Customer Advocacy

Promoted

Nov 2018Nov 2025 · 7 yrs

  • Lead advocate for Buffer's customers and part of the executive team.
  • Established and led the company's customer service strategy and roadmaps across a fully remote global team.
  • Built out a fully remote global team to look after 8 million users, generating a revenue of $22 million ARR.
  • Launched an industry-leading self-help centre helping around one million users per year.
  • Implemented transparent career frameworks for both individual contributors and people managers.
  • Introduced a four-day workweek to the customer service team, whilst maintaining global 24h coverage for our customers.
  • Led customer relief programme during Covid-19 pandemic.
  • Completed Leaders Who Coach™ CPD Certified leadership development and leadership skills programme that promotes strategies for increasing influence, inclusivity, team performance and career advancement.
Customer AdvocacyCustomer Service StrategyLeadershipTeam DevelopmentRevenue GrowthTransparency+2

Director of Customer Success

Promoted

Jan 2016Nov 2018 · 2 yrs 10 mos

Happiness Hero

Feb 2013Jan 2016 · 2 yrs 11 mos

Ls travel retail pacific

Concept Manager

Aug 2012Feb 2013 · 6 mos · Greater Sydney Area

Winery lane

Operations and Communications Manager

Jan 2012Aug 2012 · 7 mos · Greater Sydney Area

Axfood

Assistant Category Manager

Aug 2009Nov 2011 · 2 yrs 3 mos · Greater Stockholm Metropolitan Area

Education

Macquarie University

International Marketing

University of Brighton

Bachelor of Arts with First Class Honours

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