Riya Sikri

Digital Marketing Specialist

Chandigarh, India4 yrs 10 mos experience

Key Highlights

Over 7 years in social media and influencer marketing.
Managed campaigns for 100+ brands across diverse industries.
Built a creator network of over 10,000 influencers.

Stackforce AI infers this person is a B2C marketing specialist with a strong focus on social media and influencer strategies.

Contact

riyarajsikri@gmail.com LinkedIn

Skills

Core Skills

Social Media MarketingInfluencer MarketingContent StrategyClient ManagementCampaign Management

Other Skills

Social Media Optimization (SMO)Campaign StrategiesSocial Media ManagementSEOCommunity EngagementClient RelationsPerformance ReportingCanva Basic DesigningInshot Basic Video EditingGoogle SheetsSocial Media ConsultingPublic RelationsGraphic DesignLogo DesignTeam Management

About

I help brands grow through social media and influencer marketing that’s built for scale, not vanity metrics. With 7+ years of experience across agencies, freelancing, and in-house roles, I’ve led social and influencer growth for D2C, beauty, wellness, lifestyle, F&B, hospitality, and e-commerce brands. I’ve worked with 100+ brands and manage a strong network of 10,000+ creators across India, from nano to celebrity levels. My strength lies in owning campaigns end-to-end content strategy, creator partnerships, briefs, execution, and performance tracking. I focus on building consistent visibility, stronger brand recall, and measurable growth across platforms like Instagram, YouTube, and LinkedIn. I work closely with design and content teams to turn insights and trends into high-performing creatives, and I rely heavily on data, community feedback, and platform behaviour to refine strategy. If you’re building a brand and want social and influencer marketing that actually moves the needle, let’s connect. 📧 info.riyasikri@gmail.com

Experience

Winni gifts

Senior Executive - Social Media & Influencer Marketing

May 2025 – Present · 10 mos · On-site

Own social media and influencer strategy across platforms, aligning content calendars with marketing and seasonal campaigns.
Lead influencer campaigns for festivals and brand moments, managing creator sourcing, briefs, execution, and reporting.
Build long-term creator partnerships to improve brand recall and engagement quality.
Coordinate with design and content teams to deliver high-performing creatives at scale.
Track engagement, conversions, and sentiment to optimise future campaigns and content direction.

Social Media Optimization (SMO)Campaign StrategiesInfluencer MarketingSocial Media ManagementSocial Media Marketing

Aveda ayur llp

Senior Executive - Social Media & Influencer Marketing

Oct 2023 – May 2025 · 1 yr 7 mos · On-site

Managed social media and content strategy across multiple brands including Life Aveda (D2C), Aveda Ayur (B2B), Life Srota (D2C), and the founder’s personal brand.
Scaled Life Aveda’s YouTube channel from 22K to 65K subscribers within 6 months through content optimisation, SEO, and consistent publishing.
Revived Life Aveda’s Instagram growth after a long plateau, increasing followers from 19K to 30K in 6 months using trend-led reels and improved engagement strategy.
Led weekly shoots and content production for YouTube, Instagram Reels, and Shorts, coordinating with videographers, writers, and designers.
Conducted trend research and SEO optimisation for YouTube and Instagram; created content briefs and video scripts aligned with brand goals.
Owned Aveda Ayur’s B2B presence on Instagram and LinkedIn, strengthening brand credibility and professional positioning.
Oversaw day-to-day social media operations including publishing, analytics tracking, and community engagement (comments, DMs).
Supported influencer outreach and product collaborations, managing negotiations, content alignment, and campaign performance tracking.

Social Media Optimization (SMO)Campaign ManagementContent StrategySEOCommunity EngagementSocial Media Marketing

Wow marketing

Social Media & Influencer Marketing Manager

Apr 2021 – Sep 2023 · 2 yrs 5 mos · On-site

Managed social media and influencer marketing for 8+ clients across F&B, nightlife, hospitality, real estate, and weddings.
Acted as the primary client point of contact, leading weekly reviews, performance reporting, and strategy discussions.
Planned and executed content calendars, moodboards, and on-ground shoots, aligning creatives with brand objectives.
Led influencer campaigns end-to-end, including creator sourcing, negotiations, briefs, deliverables, and reporting.
Oversaw daily social media operations, combining organic and paid tactics to improve reach, engagement, and brand visibility.
Tracked KPIs and insights to refine content and influencer strategy, ensuring consistent performance improvement across accounts.

Campaign ManagementSocial Media ManagementClient RelationsPerformance ReportingSocial Media MarketingClient Management

Freelancer

Influencer Marketing Specialist

Nov 2018 – Apr 2021 · 2 yrs 5 mos · Remote

Executed influencer marketing campaigns for 100+ brands across beauty, fashion, lifestyle, FMCG, tech, and e-commerce.
Led campaigns end-to-end strategy, creator outreach, negotiations, briefs, execution, and performance reporting.
Built and managed a creator network of 10,000+ influencers across India, spanning nano to celebrity levels.
Collaborated with major music labels and artists to promote releases via Instagram Reels and YouTube Shorts.
Delivered campaigns focused on brand awareness, engagement, and conversions, tailored to each brand’s goals.

Influencer MarketingCampaign ManagementContent Strategy