Jun 2023 – Present · 2 yrs 9 mos · Seattle, Washington, United States

• Advisor, volunteer and contributor for University of Washington’s Product Management school: https://ipma.info.foster.uw.edu/

Oct 2022 – Present · 3 yrs 5 mos · Seattle, Washington, United States

• Currently leading the evolution of Amazon’s Advertising AI, where I oversee the development of AI analytics agents—intelligent systems designed to transform how the world’s largest brands interact with and action their data.
• Simultaneously, I lead Amazon Marketing Cloud (AMC) on AWS Clean Rooms, a secure data collaboration clean rooms that allows advertisers to measure, plan, and activate on data with multiple partners, including Amazon.
• Growing the product and business from idea to multiple rounds of funding, to 50+ launches across AWS and Ads, and adoption at Amazon scale (e.g. from 0 to >100k advertisers, $XXXM incremental revenue, XX internal services using).
• Founded and launched Amazon’s first AWS+Ads co-development product and eng. organization, regularly reporting to Amazon S-Team.

Jul 2019 – Jul 2021 · 2 yrs

Sep 2018 – Jul 2019 · 10 mos

Jan 2017 – Sep 2018 · 1 yr 8 mos

• Product manager for Amazon’s global advertising and demand-side platform.

Jul 2021 – Sep 2022 · 1 yr 2 mos · Seattle, Washington, United States

• At Snapchat, I launched and led a self-service advertising platform and program, called Snap Promote, which gives content creators on Snapchat, such as publishers, game developers, and more, access to advertising tools specifically designed to help them scale their Snapchat content engagement.

Mar 2021 – Oct 2022 · 1 yr 7 mos · various

• Private Equity Tech and Product advisor.

Jul 2016 – Jan 2017 · 6 mos · San Francisco Bay Area

• Created and headed up the building out AppNexus’s first Product Pricing role. Responsible for creating role function, framework and cross functional processes to establish and execute pricing. Role required cross functional work with Exec. team, Engineering and Product to drive product improvements, efficiencies and commercial optimization.
• To help guide commercial decision making, built out BI tools to forecast internal revenues and margins. Additionally, created external facing tools for prospective clients that provided quantitative product pitch insights and ROI when using Appnexus products.

Jun 2015 – Jul 2016 · 1 yr 1 mo · San Francisco Bay Area

• Responsible for product commercialization and the creation of AppNexus’s product rate cards and pricing mechanics. Utilized market intel, feedback, and user data to create most effective and, commercially viable, pricing and product strategy. Created product pricing training guides, market collateral and processes for GTM team to more effectively sell in market.

Aug 2013 – Jun 2015 · 1 yr 10 mos · San Francisco Bay Area

• Leading the development of programs designed to drive Zynga revenue and yield of mobile and digital advertising inventory. Working cross-functionally to deliver quantifiable results through yield optimization and revenue management tools, defining critical monetization metrics, and monitoring developments and best practices for ad monetization in emerging media.
• Ad Product
• Led Zynga Ad Product creation and development, introducing to the market several Zynga ad products firsts. In charge of Ad Product slate and full product development cycle, assessing revenue/timing, managing external partners, internal partners, engineering resources, post roll-out readouts, etc. The 10+ products launched, created more than 10% incremental revenue for our business.
• Monetization
• Ran several key monetization initiatives and product optimizations that led to increases in total revenue by over 20%.
• Product optimizations
• Worked with engineering team to optimize our direct sales video player which resulted in improved completion rates by ~3x.

Jan 2013 – Aug 2013 · 7 mos

• Managing a team of yield analysts controlling inventory and pricing for digital and programmatic products. Developing pricing strategies through built out report automation tools to help facilitate growth.
• Working directly with Product Managers to develop implementation and market strategies for existing and new products.
• Responsible for revenue forecasting and reporting, working closely with finance team to sure up revenue projections and create four quarter revenue plan.

Jul 2012 – Jan 2013 · 6 mos

• Responsible for ad hoc projects and analytics to assist management in evaluating various business opportunities; specializing in mobile, tablet, and video media.
• Work directly with Ad Product Manager to determine effectiveness of product sales to support decision making for all new products and packages utilizing historical data to support strategic decisions about new sales programs developed with marketing and business development.

Sep 2010 – Jul 2012 · 1 yr 10 mos

• Digital Advertising Yield & Inventory Management. Controlling inventory and pricing of digital advertisements, over 40 percent of Wall Street Journal Digital Network's digital revenue, using data analytics as a means of forecasting supply and demand.
• Mobile yield specialist, developing pricing and sales strategy of WSJDN's mobile and tablet products. Instituted mobile reporting to help track and analyze product growth.
• Working closely with international teams to strategically develop the Wall Street Journal Digital Networks international properties.