Oindrila Roy

Co-Founder

Mumbai, Maharashtra, India23 yrs 10 mos experience
Highly Stable

Key Highlights

  • Nearly three decades of leadership experience.
  • Expert in navigating complex organizational transformations.
  • Proven track record in driving growth and profitability.
Stackforce AI infers this person is a Marketing Transformation Leader with expertise in B2B and B2C sectors.

Contact

Skills

Core Skills

P&l ManagementStrategic LeadershipData Driven StrategyBusiness TransformationBusiness Development

Other Skills

Team BuildingProfitability ImprovementLeadershipCommunications StrategyStakeholder ManagementOperational StrategyStrategic ThinkingIntegrated MarketingGrowth strategyProduct go to marketCross-functional Team LeadershipChange ManagementConsumer BehaviorDigital ecosystemTeam Management

About

I am a senior business and marketing transformation leader with nearly three decades of experience building, scaling and leading complex organisations through growth, change and cultural inflection points. As Managing Director of Publicis India, I carried P&L responsibility and led large, multi-disciplinary teams across strategy, creative and client leadership. I partnered closely with CXOs to drive organisational clarity, modernising operating models and translate shifting consumer and culture dynamics into commercial outcomes. My leadership edge lies in combining cultural intelligence with executional rigour. I work at the intersection of business strategy, marketing transformation, and organisational behaviour - helping companies navigate ambiguity, make better decisions, and move from insight to action at scale. I am particularly effective in moments where growth has slowed, complexity has increased, or legacy systems need rethinking without losing momentum. Over the years, I have led teams through periods of acceleration, restructuring, and reset - balancing long term vision with short term accountability. I am known for my ability to align diverse stakeholders around a shared direction. I am currently open to senior leadership roles where organisations are looking for decisive transformation, modern marketing and growth leadership, and steady hands through complexity.

Experience

Brewity.in

Founder

Sep 2025Present · 6 mos · Mumbai, Maharashtra, India

  • Brewity is an independent initiative exploring cultural and consumer insights around women over 40 through curated content and conversation. It reflects my long-standing interest in brand narrative, community psychology and evolving identity markets.

Publicis india

Managing Director

Aug 2022Jul 2025 · 2 yrs 11 mos · Mumbai, Maharashtra, India · On-site

  • Held full P&L responsibility and operational oversight for the agency, leading a multi-disciplinary team through a period of significant market transition. My mandate was to drive sustainable growth, operational efficiency, and strategic value for top-tier clients.
  • Key Leadership Impact:
  • P&L & Operational Management: Managed the agency’s bottom line, focusing on margin improvement, resource allocation, and financial governance to ensure long-term profitability.
  • Strategic Transformation: Steered the organization away from pure execution-based models toward high-value strategic consultancy, deepening relationships with key stakeholders across B2B and B2C sectors.
  • Client Strategy: Acted as the senior strategic advisor for marquee brands including Skoda, HDFC MF, Zee Network, Axis Bank and Enamor, ensuring business objectives were met through sharp, data-backed storytelling.
  • Organizational Resilience: Led the agency through critical restructuring phases, optimizing workflows and building a culture of accountability and high performance.
Team BuildingStrategic LeadershipBusiness TransformationP&L ManagementProfitability ImprovementLeadership+10

Essence

Head Of Strategy, India

Jan 2019Aug 2022 · 3 yrs 7 mos · Mumbai, Maharashtra, India

Strategic LeadershipConsumer BehaviorData driven strategyLeadershipCommunications StrategyStakeholder Management+5

Leo burnett

Senior Vice President

Oct 2014Apr 2018 · 3 yrs 6 mos · Mumbai Area, India

Strategic LeadershipBusiness TransformationLeadershipTeam ManagementStakeholder ManagementOperational Strategy+7

Bright angles consulting llp

Managing Partner

Jul 2012Sep 2014 · 2 yrs 2 mos · Mumbai

Consumer BehaviorLeadershipStrategic ThinkingBusiness Development

Edelweiss tokio life insurance

Vice President Marketing

Oct 2010Jun 2012 · 1 yr 8 mos · Mumbai

Consumer BehaviorLeadershipStrategic Thinking

Saatchi & saatchi

Associate Vice President

Dec 2008Jun 2010 · 1 yr 6 mos · Mumbai Area, India

Product go to market

Jwt

3 roles

Client Services Director

Jun 2007Dec 2008 · 1 yr 6 mos · Mumbai Area, India

Account Director

Promoted

Mar 2005Mar 2007 · 2 yrs · Mumbai

Account Executive

Mar 2000Mar 2003 · 3 yrs · Mumbai Area, India

Lowe lintas

Senior Brand Services Manager

Mar 2003Mar 2005 · 2 yrs · Mumbai

Education

Northwestern University - Kellogg School of Management

Digital Marketing Strategies

Jun 2021Sep 2021

Lady Shri Ram College For Women

Bachelor's degree — History

Jan 1993Jan 1996

The Delhi School of Communication (DSC)

PGDPC — Communication and Media Studies

Jul 1996Apr 1998

Indian Institute of Management, Kozhikode

Strategic Management Programme for CXOS — Management Strategy

Sep 2025Present

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