Apr 2025 – Present · 11 mos

• As Chief of Staff to the CEO & MD at Tech Mahindra, I lead the CEO office, and I am responsible for driving strategic initiatives mapped to organization priorities including business strategy execution, planning and growth. The CEO office acts as a catalyst for streamlining outcomes, reducing barriers, and fostering collaboration for increased efficiency and effectiveness. The team is also responsible for nurturing an agile culture, co-creating processes with cross-functional stakeholders for strategic advantages, ensuring impactful value creation, and maximizing CEO effectiveness across various outcomes.

May 2024 – Apr 2025 · 11 mos

• Global Strategic Marketing Programs (GSMP) COE at Tech Mahindra is responsible for driving marketing interventions that deepen engagement within our global customer community and stakeholders, lead thought leadership, and elevate our brand presence across global platforms.
• As the head of GSMP, I lead brand investment decisions, partnerships, and programs globally with the objective of elevating our brand presence across geographies – enhancing customer relationships. I also spearhead strategic communications for the CEO ensuring cohesive messaging that aligns with our corporate objectives and strengthens stakeholder relationships. The GSMP team is additionally responsible for driving brand integration charter across our portfolio companies fostering synergy and harmonising brand play across companies. As one of its critical objectives, team is responsible in broadening TechM’s presence at global platforms including WEF, and deepening relationships with marketing fraternity including Brand Finance and ITSMA. The team also leads strategic events driven at a corporate level including our annual sales kick off, investor day.

Apr 2022 – May 2024 · 2 yrs 1 mo

• As the global head for brand marketing, digital and social media at Tech Mahindra, my team is enabling the build-up of a world-class marketing organization. Having set a strong foundation over the last two years, in 2022, I was elevated with the additional charter to streamline our brand messaging across platforms broadening my existing set of responsibilities. Over a four-year period, brand Tech Mahindra grew by more than 66% to US$3.5 billion with addition of over USD 1.5Bn. We won our first ITSMA Marketing Excellence award in 2022, and the brand was featured as a finalist across three categories in 2023. We launched our new narrative – Scale at Speed, launched The Big Thinkers platform with WSJ, on our way to reach 6 million followers on LinkedIn, and launched our first sales kick off in 2024. I also lead brand synergies with the Mahindra Group driving collaborative outcomes across multiple campaigns. In addition to my existing responsibilities, I spearhead CEO comms ensuring cohesive messaging that aligns with our corporate objectives and strengthens stakeholder relationships.

Jun 2020 – Apr 2022 · 1 yr 10 mos

• As the Global Head for Brand Marketing, I was brought on board by the then CEO to streamline brand marketing efforts, establish a robust foundation, introduce industry best practices, ensure cohesion and consistency across all brand touchpoints, and re-rate brand Tech Mahindra globally. I led a multi-faceted marketing strategy across various functions, including brand programs, brand narrative and value proposition, design-creative services, thought leadership, and digital marketing. My team launched the NXT.NOW brand narrative to position TechM as a technology thought leader and led the development of numerous campaigns with the focus on building in-house brand properties, including IPs like TechMverse, TechMScape, and Ideathon laps. We also launched multiple brand partnerships, notably our strategic alliance with Mahindra Racing. As an outcome of the activations, brand Tech Mahindra became the fastest-growing brand in brand strength amongst the top 15 IT services brands globally by Brand Finance in 2022. It was rerated as the 7th strongest brand globally in 2022 from 14th in 2020 with an upgrade in brand strength from AA- to AA+ rating and BSI (Brand Strength Index) Score rising from 66 to 76 from 2020 to 2022.