Jan 2019 – Apr 2021 · 2 yrs 3 mos · Bengaluru, Karnataka, India

• Localized inventory planning across Lane Bryant & Catherines brands.
• Optimizing the placement of inventory to maximize operating income.
• Carrying out hindsight analytics and size selling analytics.
• Developing direct reports to support product categories across channels / geographies.
• Support cross-functional brand initiatives to drive improved business performance.
• Process improvement on improving inventory management through increase in inventory turn.
• Build out a metrics or measurement based approach to track and improve performance
• Proactively driving automation & efficiencies into Allocation, Replenishment, Reporting and Analytics.

Feb 2013 – Dec 2018 · 5 yrs 10 mos · Bengaluru, Karnataka, India · On-site

• Category Managment , Season, OTB & Stock management, Controlling Margin Interdepartmental Coordination for Category development.

Jan 2011 – Jan 2013 · 2 yrs · Gurgaon, India

• Category Management, Retail Merchandising,Sales planning and Team development.

Mar 2008 – Jul 2010 · 2 yrs 4 mos · Kolkata Area, India · On-site

• Apparel East Zone
• Job Responsibilities-
• Ensure achievement of Category Sales, to provide continuous review, feedback, leading to
• bottom line enhanced performance. Directly responsible and accountable for bottom line
• Performance improvement for all operational stores in east zone.
• Implement promotions at all the stores at the right time
• Ensure Product/merchandise Mix and availability of Merchandise at exclusive stores.
• Recommend Marketing Activities time to time.
• Take initiatives on innovative consumer contact programs to get best deals in retail outlets.
• Effective execution of merchandising activities through supply chain partners/ supplier Networks.
• Ensure cost effective logistics operations across the retail channel and monitoring availability of
• requisite goods at the various sales outlets.
• Trying to minimize dead/ Inventory and devising strategies for liquidation.
• To ensure the new store is developed in regard to Fashion @ BB concept
• People Management
• Drive the team to deliver the best.
• Create a vibrant, agile, proactive, knowledgeable, empowered team.
• Monitor Competency grids and identify training needs for skill/competency up gradation.
• Hiring and training of retail sales staff in regard to product , technology and customer handling
• Mentor and motivate team to achieve the desired sales target.
• Training Received:
• In house training on SAP and POS development at Future Group.
• Regular Product training at Future group,
• Training Imparted:
• Product training to Retail team at store level.
• Visual Merchandising training to East Retail team at Big bazaar.
• Trained the Cashiers and IT person on new POS launch.
• Training people on New ARS system introduced in the apparel category

Mar 2006 – Mar 2008 · 2 yrs

• ● To achieve weekly/monthly sales target of retail stores.
• ● To ensure smooth day-to-day operations of all stores.
• ● To manage & train store’s team.
• ● To implement in store promotions & achieve targets.
• ● Managed all store related issues which are in regard to operation – Achieving Breakeven, Setting
• Sales Targets, Motivating Staff & Identifying training Needs for bridging the gaps of sales staff
• ● Devising Incentive System, Devising and Executing promotions, coordinating brand building
• exercises, Cross Promotional Tie-ups, Ensure Product Mix and availability of Merchandise
• ● Visual Merchandising, Innovative Theme Displays, Ensure Strategies for Pilferage Prevention. etc.
• ● Inventory management & control.
• ● To take local initiatives to push sales.
• ● To ensure that all customer issues get prompt attention.
• ● To ensure that the stocks are properly stocked and displayed.
• ● To provide store sales staff motivation by conceiving and implementing contests and incentives.
• ● SOP implementation at store level.
• ● Responsible for maintaining overall customer service and satisfaction level in the store.

Sep 2005 – Feb 2006 · 5 mos

• Job Responsibilities-
• Involved in the marketing, category & stocks planning and coming up of the new First fresh
• fashion Pantaloons store in India.
• Assigned the duty of handling the section from the scratch.
• Analyzed sales and customer need and Introduced new product line at store.
• Organized various sales related events at store level which increases the section Contribution in
• the store sales by 4%.
• Set up focal displays, up scaling visual display of the section to maintain image of first fresh
• Fashion Pantaloons store.
• Contributing more than the expected sales of the Department at the store by 4-5 %.
• Strong marketing initiative taken for increasing customer awareness about the store.
• Increasing ticket size of the store by 20% by executing a dept. and qty wise sales concept and
• taking into account the team work of each individual.
• Working on Pricing strategy of the product according to the customer and competition

Aug 2004 – Aug 2005 · 1 yr

• Job Responsibilities-
• Designed the placement of promo merchandise by using the logical product group adjacencies.
• Work on the shelf management of different SKU according to the product group and sales data.
• Increased the sales of Private label brands by improving visibility and changing product locations.
• Mapped whole store according to space utilized by different categories and analyses the
• profitability as in space to the sales ratio.