Vibhav Bisht — Business Development Executive
Currently working at Kenvue as Senior Brand Manager for Stayfree, handling a 1500cr+ portfolio. On LinkedIn, I share branding and marketing lessons, breaking down real-world strategies and stories to help professionals understand how brands grow, compete, and connect with consumers. FMCG professional with nearly 7 years of experience across marketing, Shopper marketing, sales, and strategy. I have managed multi-crore portfolios, delivered market share gains in competitive categories, and led brand-building initiatives across modern and general trade. My experience spans launching new products, shaping channel strategies, and driving large-scale retail partnerships with players like Reliance Retail and DMart. At Kenvue, I created and scaled programs that grew premium categories and improved brand visibility at point-of-sale. At GCPL, I built distribution strategies and drove growth in core categories through data-led interventions. Passionate about brand building, category growth, and marketing innovation, I regularly share lessons and insights on branding, marketing, and sales to help professionals and enthusiasts understand how brands truly work. Beyond work, I love writing travelogues and conducting heritage walks across Mumbai.
Stackforce AI infers this person is a seasoned FMCG marketing professional with expertise in brand management and shopper marketing.
Location: Delhi, India
Experience: 12 yrs
Skills
- Brand Management
- Marketing Strategy
- Customer Marketing
- Shopper Marketing
- Retail Category Management
- Channel Sales
- Project Management
Career Highlights
- Led brand-building initiatives across competitive categories.
- Achieved significant market share gains in FMCG.
- Passionate about marketing innovation and brand growth.
Work Experience
Kenvue
Senior Brand Manager (3 mos)
Shopper Marketing Manager (2 yrs 11 mos)
Godrej Consumer Products Limited
Regional Key Account Manager (1 yr 4 mos)
Area Sales Manager (1 yr 8 mos)
Manager Designate (Sales) (6 mos)
Abbott
Summer Internship (2 mos)
iSMaRT - PR Team | SIBM Pune
Senior Member (1 yr 9 mos)
ScoutMyTrip
Marketing Intern (4 mos)
SciComm
Marketing Consultant (2 mos)
SAPNE (NGO)
Team Lead - Social Media and Marketing (1 yr 2 mos)
Lakshmikumaran and Sridharan
Associate (10 mos)
Senior Patent Analyst (11 mos)
Patent Analyst (6 mos)
Schneider Electric
Intern (3 mos)
IEEE GBPEC Student Branch
Joint Secretary (1 yr 2 mos)
Techdefence Pvt. Ltd
Head Student Coordinator (3 mos)
Education
Master of Business Administration - MBA at Symbiosis Institute of Business Management, Pune
Bachelor of Technology (B.Tech.) at Guru Gobind Singh Indraprastha University
High School at St. Mary's School, New Delhi