Vibhav Bisht

Business Development Executive

Delhi, India12 yrs experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Led brand-building initiatives across competitive categories.
  • Achieved significant market share gains in FMCG.
  • Passionate about marketing innovation and brand growth.
Stackforce AI infers this person is a seasoned FMCG marketing professional with expertise in brand management and shopper marketing.

Contact

Skills

Core Skills

Brand ManagementMarketing StrategyCustomer MarketingShopper MarketingRetail Category ManagementChannel SalesProject Management

Other Skills

MarketingMedia PlanningBusiness AnalyticsArtificial Intelligence (AI)Consumer ProductsTeam LeadershipManagementDigital MarketingVideo EditingWritingTravelPublic SpeakingLeadershipFilm MakingIntellectual Property

About

Currently working at Kenvue as Senior Brand Manager for Stayfree, handling a 1500cr+ portfolio. On LinkedIn, I share branding and marketing lessons, breaking down real-world strategies and stories to help professionals understand how brands grow, compete, and connect with consumers. FMCG professional with nearly 7 years of experience across marketing, Shopper marketing, sales, and strategy. I have managed multi-crore portfolios, delivered market share gains in competitive categories, and led brand-building initiatives across modern and general trade. My experience spans launching new products, shaping channel strategies, and driving large-scale retail partnerships with players like Reliance Retail and DMart. At Kenvue, I created and scaled programs that grew premium categories and improved brand visibility at point-of-sale. At GCPL, I built distribution strategies and drove growth in core categories through data-led interventions. Passionate about brand building, category growth, and marketing innovation, I regularly share lessons and insights on branding, marketing, and sales to help professionals and enthusiasts understand how brands truly work. Beyond work, I love writing travelogues and conducting heritage walks across Mumbai.

Experience

Kenvue

2 roles

Senior Brand Manager

Promoted

Dec 2025Present · 3 mos · Mumbai, Maharashtra, India · On-site

  • Managing Stayfree's Secure XL Portfolio.
MarketingBrand ManagementMedia PlanningMarketing Strategy

Shopper Marketing Manager

Jan 2023Dec 2025 · 2 yrs 11 mos · Mumbai, Maharashtra, India · On-site

  • P&L ownership of ₹300 crore business across 12,000+ modern format stores
  • 🏆 Awarded Best Channel Manager – FY 23-24.
  • Designed and executed the Kenvue Beauty Stores Program for Neutrogena, Aveeno, and OGX, strengthening premium brand presence.
  • Achieved 300% growth for Aveeno Baby via targeted channel strategy.
  • Drove 5x sales surge for Johnson’s Wipes through precision in-store execution.
  • Led portfolio planning for Stayfree, delivering 2% share gain in competitive categories.
Customer MarketingMarketingMarketing StrategyBrand ManagementBusiness AnalyticsArtificial Intelligence (AI)+1

Godrej consumer products limited

3 roles

Regional Key Account Manager

Promoted

Aug 2021Dec 2022 · 1 yr 4 mos

  • Managed ₹250 Cr+ business across Maharashtra, Gujarat, and MP with 20+ retail partners.
  • Negotiated Joint Business Plans with Reliance Retail, DMart, and regional players.
  • Delivered 10% share gain for Protekt Handwash with Reliance Retail.
  • Achieved 2% market share gain for GoodKnight through exclusive retailer interventions.
Retail Category ManagementConsumer ProductsChannel SalesBusiness Analytics

Area Sales Manager

Dec 2019Aug 2021 · 1 yr 8 mos

  • Managing a 70+ cr portfolio of GCPL products with over 5 categories of products.
  • Leading a team of 45+ sales professionals (Direct SM+ Field Managers) spread in 6 HQs across Chhattisgarh.
  • Orchestrated Distributor re-alignemnt project to restructure 50%+ distribution infra in CG, resulting in YTD double digit growths in the territory.
  • Winner of "The Godrej Way award" for Q3, 2019- an organisational level award awarded the most outstanding individuals/teams. This was awarded for out-of-the box work in Incense sticks format in CG
  • Winner of "The Godrej Way award" for Q1, 2020. Awarded for restructuring the supply chain to ensure rural deliveries during COVID Lockdown.

Manager Designate (Sales)

Jun 2019Dec 2019 · 6 mos

Abbott

Summer Internship

Apr 2018Jun 2018 · 2 mos · Mumbai Metropolitan Region

  • Worked at Sales Division of Abbott Nutrition (Product: Pediasure)
  • Major Project Objectives were:
  • 1. Understanding Wholesale Channel significance in MFD category for Pediasure.
  • 2. Mapping Buyer Behaviour and Attitude at Wholesale.
  • 3. Benchmark against key competitors in identified target regions
  • 4. Recommending strategies to maximize distribution through Wholesale channel
Project ManagementTeam LeadershipManagement

Ismart - pr team | sibm pune

Senior Member

Mar 2018Dec 2019 · 1 yr 9 mos · Pune/Pimpri-Chinchwad Area

  • Responsible for handling a team of 7 Interim members of the PR Team of SIBM Pune
  • Created and Executed the PR Strategy responsible for creating SIBM Pune's Image as a premier B-School
  • Official Point of Contact for Social Media Handles of SIBM Pune
  • Organized PRoelio 2018, one of India's Biggest PR Case Study Events.

Scoutmytrip

Marketing Intern

Dec 2017Apr 2018 · 4 mos · Pune/Pimpri-Chinchwad Area

  • ~Restructuring Marketing Strategies of one of the most Innovative Travel Companies in India.
  • ~ Social Media Branding.
  • ~ Concept Ideation for Marketing campaigns. Worked on conceptualizing and executing the Great Indian Food Trip - a collaboration between ScoutMyTrip and Milton.
  • ~Integration of Video-based content into the content marketing strategy of ScoutMyTrip.
  • ~ Interacting with influencers from the travel industry for enhancing ScoutMyTrip's digital reach.

Scicomm

Marketing Consultant

May 2017Jul 2017 · 2 mos · Pune/Pimpri-Chinchwad Area

  • SciComm is a innovation cum educational travel startup working towards improving the Indian Education Sector.
  • Key Responsibilities
  • Planning and boosting Scicomm’s Digital Media Presence
  • Training and Mentoring SciComm’s Marketing team
  • Conceptualising new Marketing strategies for boosting Sales.

Sapne (ngo)

Team Lead - Social Media and Marketing

May 2016Jul 2017 · 1 yr 2 mos · Greater Delhi Area

  • Lead a team of 10 interns for SAPNE's Social Media and Marketing Team.
  • Key Responsibilities:
  • Designing and executing marketing campaigns for SAPNE
  • Training team members for successfully executing SAPNE's marketing campaigns.
  • Interact with other Team Leads of SAPNE and develop a constructive ecosystem for optimizing the organisation as a whole.

Lakshmikumaran and sridharan

3 roles

Associate

Apr 2016Feb 2017 · 10 mos

Senior Patent Analyst

Apr 2015Mar 2016 · 11 mos

  • Key responsibilities:
  • Patent Drafting
  • Patent Prosecution
  • Patent Searching
  • Open Source Software Licensing
  • Indian Patent Act
  • United States Intellectual Property Law
  • Patent Portfolio Management
  • Business Analysis
  • Patent Credit Analysis

Patent Analyst

Sep 2014Mar 2015 · 6 mos

  • Patent Drafting || Patent Prosecution || Patent Searching || Freedom To Operate || Client Handling || Business Development || Open Source Licensing

Schneider electric

Intern

Apr 2013Jul 2013 · 3 mos · Noida

  • Profile Management.
  • SCADA and PACIS.

Ieee gbpec student branch

Joint Secretary

Feb 2013Apr 2014 · 1 yr 2 mos

Techdefence pvt. ltd

Head Student Coordinator

Jan 2012Apr 2012 · 3 mos

Education

Symbiosis Institute of Business Management, Pune

Master of Business Administration - MBA — Sales and Marketing

Jan 2017Jan 2019

Guru Gobind Singh Indraprastha University

Bachelor of Technology (B.Tech.)

Jan 2010Jan 2014

St. Mary's School, New Delhi

High School — Science

Jan 1998Jan 2010

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