Jan 2022 – Mar 2023 · 1 yr 2 mos · United States · Remote

• Led UX strategy for a high-growth, HIPAA-compliant email platform serving healthcare organizations.
• Architected and implemented a comprehensive design system and product style guide, establishing unified visual and interaction standards across the platform. Directed the redesign of the Paubox Marketing application to elevate usability, performance, and conversion outcomes within strict healthcare compliance constraints.
• Partnered cross-functionally with engineering, product, and executive leadership to position the product as an industry leader in HIPAA email marketing.

Jan 2019 – Jan 2020 · 1 yr

• Served as Site Director to support F+W Media’s transition from eCommerce-driven revenue to a content and advertising-led model.
• Redesigned UX and information architecture for Interweave.com to optimize advertising performance, resulting in a 200% increase in ad revenue.
• Collaborated closely with technical teams in an agile environment to deliver rapid, iterative releases aligned with revenue strategy.

Jun 2017 – Aug 2021 · 4 yrs 2 mos · Lyons, Colorado · On-site

• Co-founded and developed a 40-acre retreat and hospitality property as a live experience design initiative.
• Led large-scale renovations, interior design, customer experience strategy, and marketing operations. Successfully hosted and supported hundreds of guest stays while maintaining a five-star rating.
• This venture served as a real-world laboratory for immersive experience design, operational systems, and end-to-end customer journey optimization.

Apr 2009 – Sep 2018 · 9 yrs 5 mos · Jacksonville, Florida, United States · Hybrid

• Led creative and UX strategy for major eCommerce properties including Web.com, Register.com, and NetworkSolutions.com.
• Managed an in-house creative team from 2009-2013 responsible for web development, landing pages, email campaigns, content systems, and digital marketing initiatives. From 2013 onward, directed complex web and mobile development projects remotely, partnering with offshore engineering teams to scale execution.
• Spearheaded the development of multiple revenue-generating digital products, including:
• Social-integrated marketing tools
• DIY logo creation platform
• Online community and content portals
• Company-wide knowledge base UX
• Mobile business card application
• Consistently aligned user experience innovation with measurable revenue growth while advocating for customer-centered design principles across the organization.
• Developed and executed full lifecycle UX strategy, from innovation and prototyping to go-to-market planning, launch, and post-launch optimization within agile development frameworks.

Jan 2008 – Apr 2009 · 1 yr 3 mos

• Founded a personality-driven social networking platform designed to deliver customized user experiences based on behavioral and psychographic profiling.
• Developed a proprietary system integrating established personality frameworks to tailor interaction flows and content architecture. Authored and filed a patent related to the adaptive experience model.
• This early venture explored personalization at scale, anticipating later shifts toward identity-driven digital ecosystems.

Mar 2006 – Mar 2009 · 3 yrs

• Managed high-profile B2B web marketing programs for Accenture’s Electronics & High Tech division.
• Developed and executed digital strategy across online advertising, landing page ecosystems, microsites, and analytics reporting. Led a groundbreaking branding-focused B2B outsourcing campaign that redefined digital positioning for the division.
• Partnered with internal stakeholders and external agencies to coordinate multi-channel campaigns, leveraging Omniture analytics to deliver performance insights and executive reporting.

Mar 2001 – Mar 2006 · 5 yrs

• Directed usability strategy, information architecture, analytics, and enterprise web design initiatives. Served as lead usability analyst for the public redesign of McKesson.com, integrating six major business units into a unified digital presence. Conducted global stakeholder interviews and partnered with Razorfish to translate research insights into scalable design solutions.
• Designed and tested healthcare application interfaces within hospital environments and led the strategy and prototyping of a corporate-wide SharePoint portal adopted across the enterprise.