A

Aubrey Cattell

VP of Engineering

San Francisco, California, United States24 yrs 11 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • 20+ years of experience in product leadership.
  • Expert in building product cultures and strategies.
  • Proven track record in scaling user bases and revenue.
Stackforce AI infers this person is a SaaS product leader with extensive experience in user-centric design and business development.

Contact

Skills

Core Skills

Product ManagementStrategic PartnershipsUser Experience (ux)Business StrategyProduct StrategyBusiness Development

Other Skills

LeadershipUX DesignOperationsDesignCorporate DevelopmentInvestment BankingMobile ApplicationsWeb ApplicationsSaaSEnterprise SoftwareManagementStrategyStart-ups

About

I am a product leader and GM with 20+ years experience building innovative new businesses at the intersection of design and technology. I have had the privilege of leading startup initiatives and incubating Zero to One projects at both Adobe and Autodesk, the world's top design software companies. Where my experience has taught me I am most impactful: * Building product cultures that are purpose-driven, cross-functional, and high impact * Defining the product strategy, GTM, and operating model for new business units - by putting the customer at the center of our process * Shipping products and partner integrations that delight users with contextual starting points and guidance towards results * Cultivating product-led growth (PLG) from a human-centered perspective, including customer acquisition, frictionless onboarding, and free-to-paid conversion The things I love doing: * Empowering Creators - including Developers - to be more confident and successsful * Inspiring product organizations with a bold vision anchored in the end-to-end user experience * Staying longer in the problem space to understand customer motivations and intent * Enabling decision-making based on both quant (what) and qual (why) * Mentoring the next generation of product and growth leaders

Experience

Techstars

Mentor

Mar 2022Present · 4 yrs

  • Advise startups on product strategy, UX design, growth levers, and putting the customer at the center of their process.
Product StrategyUX Design

Adobe

3 roles

VP, Developer Platform & Partner Ecosystem

Promoted

Sep 2021Present · 4 yrs 6 mos

  • Leading the product, engineering, and BD teams building the Adobe Express and Creative Cloud platforms and partner ecosystems.
  • My team focuses on:
  • Growing Adobe’s plugin marketplace for popular apps like Photoshop and Adobe Express.
  • Designing product integrations that embed our creative and generative superpowers (including Adobe Firefly) in strategic partner applications like Acrobat, Miro, Box, HubSpot, EA SPORTS, and the English Premier League.
  • Building AI assistants, MCP connectors, and apps that bring our agentic workflows to new chatbot platforms like ChatGPT and Microsoft Copilot.
  • Optimizing the E2E developer experience with best-in-class resources, community support, and in-app experiences like our developer playground and distribution tools.
  • Nurturing an ecosystem of partners large and small, including investing the Adobe Fund for Design in promising startups working at the intersection of creativity and productivity.
  • Also serving as:
  • AI@Adobe Co-Lead for Builders: Enabling Adobe’s developers, designers and PMs to build faster and smarter with Generative AI tools
  • Women’s Executive Shadow Program Mentor
Product ManagementStrategic PartnershipsUser Experience (UX)Business Development

VP, Adobe Express

Promoted

Oct 2016Sep 2021 · 4 yrs 11 mos

  • Served as founding GM and VP Product for Adobe Express (formerly Adobe Spark). Adobe Express is the quick and easy create-anything app for on-brand social posts, flyers, presentations, videos, and more.
  • Specific accomplishments:
  • Cultivated a startup culture inside Adobe to understand and solve the intent-based creative needs of soloprenuers, business professionals, and other visual communicators - including students.
  • Conceived and launched a freemium subscription model built around paid content, branding (typography, colors, logos, and templates), and team workflows - while keeping the core app free.
  • Created the first x-functional product-led growth (PLG) squad at Adobe. Guided the company’s approach to a new set of growth levers, including authoring in the browser, content-based starting points, and task-based SEO leveraging templates and Quick Actions.
  • Built a world-class, x-functional team of 180 product managers, UX designers, engineers, content artists, data scientists, community leads, and growth managers.
  • Scaled the business to millions of monthly active users and from zero to tens of millions in ARR.
  • Defined the multi-year product strategy for a mixed-media editor (including video) with collaboration and brand controls for teams and enterprises, along with re-platforming and re-branding as Adobe Express.
  • Adobe Spark was relaunched as Adobe Express in December 2021.
Product ManagementUser Experience (UX)Business StrategyLeadership

Sr. Director, Head of Next Generation Products

Apr 2015Sep 2016 · 1 yr 5 mos

  • Recruited to incubate and scale a new family of cloud-native mobile and web applications that make it easy for everyone to create stand out content.
Product ManagementBusiness Development

Autodesk

2 roles

Sr. Director, Business Development & Operations

Promoted

Nov 2010Apr 2015 · 4 yrs 5 mos

  • Led a 25-person team that helped grow Autodesk’s consumer business to $70M in revenue over four years.
  • Specific accomplishments:
  • Redesigned SketchBook and Pixlr product lines with a freemium business model, including new in-app merchandising flows, subscription plans, and pricing model.
  • Structured and negotiated content, co-development, and co-marketing partnerships with DeviantArt, TurboSquid, and Makerbot.
  • Scaled volume channel sales across iOS, Android, and Amazon to over $20M in revenue.
  • Built x-app analytics and messaging platform utilizing a combination of 1st and 3rd party tools.
  • Consumer product lines included SketchBook, Pixlr, Tinkercad, Instructables, Homestyler, and Creative Market.
Business DevelopmentOperations

Director, Product Management

Mar 2008Nov 2010 · 2 yrs 8 mos

  • Led PM and Design teams developing a new line of content-based web applications for interior home design and commercial construction.
  • Incubated and launched the company's first web-based CAD solution (Autodesk Homestyler).
Product ManagementDesign

Cooley llp

Technology Transactions Lawyer

Jun 2005Mar 2008 · 2 yrs 9 mos

  • Advised tech startups on software and IP licensing, development and distribution agreements, user and privacy terms, and other business issues related to Intellectual Property and Contract law.
Business DevelopmentCorporate Development

Autodesk

2 roles

Manager, Corporate Development

Nov 2001Jun 2003 · 1 yr 7 mos

  • Managed sourcing, evaluation, negotiation, and integration activities across Autodesk acquisitions, investments, and strategic partnerships. Collaborated closely with business units on product roadmap and GTM planning.
  • Led financial modeling and post-merger integration for Autodesk’s $133M acquisition of Revit from Charles River Software. Autodesk’s development and commercialization of Revit led to the broad adoption of Building Information Modeling (BIM) and the transformation of design processes across the architecture, engineering, and construction industries.
Investment Banking

Business Development Manager (Buzzsaw.com)

Jun 2000Nov 2001 · 1 yr 5 mos

  • Buzzsaw.com was a dot-com era Internet startup that built a SaaS collaboration platform and B2B e-commerce exchange for the construction industry. We raised $90 million in venture capital over successive funding rounds for a Series C valuation of $360 million.
  • Buzzsaw.com was acquired by Autodesk (NASDAQ: ADSK) in 2001.
Business Development

Montgomery securities

Analyst, Investment Banking

Apr 1999Jun 2000 · 1 yr 2 mos

  • Montgomery Securities was a Silicon Valley-focused investment bank specializing in high tech and healthcare companies.

Education

Northwestern University - Kellogg School of Management

Master of Business Administration (MBA)

Northwestern University Pritzker School of Law

Doctor of Law (JD)

Middlebury College

Bachelor of Arts (BA) — Double major in Economics and History

The London School of Economics and Political Science (LSE)

The General Course in Economics

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