Aubrey Cattell — VP of Engineering
I am a product leader and GM with 20+ years experience building innovative new businesses at the intersection of design and technology. I have had the privilege of leading startup initiatives and incubating Zero to One projects at both Adobe and Autodesk, the world's top design software companies. Where my experience has taught me I am most impactful: * Building product cultures that are purpose-driven, cross-functional, and high impact * Defining the product strategy, GTM, and operating model for new business units - by putting the customer at the center of our process * Shipping products and partner integrations that delight users with contextual starting points and guidance towards results * Cultivating product-led growth (PLG) from a human-centered perspective, including customer acquisition, frictionless onboarding, and free-to-paid conversion The things I love doing: * Empowering Creators - including Developers - to be more confident and successsful * Inspiring product organizations with a bold vision anchored in the end-to-end user experience * Staying longer in the problem space to understand customer motivations and intent * Enabling decision-making based on both quant (what) and qual (why) * Mentoring the next generation of product and growth leaders
Stackforce AI infers this person is a SaaS product leader with extensive experience in user-centric design and business development.
Location: San Francisco, California, United States
Experience: 24 yrs 11 mos
Skills
- Product Management
- Strategic Partnerships
- User Experience (ux)
- Business Strategy
- Product Strategy
- Business Development
Career Highlights
- 20+ years of experience in product leadership.
- Expert in building product cultures and strategies.
- Proven track record in scaling user bases and revenue.
Work Experience
Techstars
Mentor (4 yrs)
Adobe
VP, Developer Platform & Partner Ecosystem (4 yrs 6 mos)
VP, Adobe Express (4 yrs 11 mos)
Sr. Director, Head of Next Generation Products (1 yr 5 mos)
Autodesk
Sr. Director, Business Development & Operations (4 yrs 5 mos)
Director, Product Management (2 yrs 8 mos)
Cooley LLP
Technology Transactions Lawyer (2 yrs 9 mos)
Autodesk
Manager, Corporate Development (1 yr 7 mos)
Business Development Manager (Buzzsaw.com) (1 yr 5 mos)
Montgomery Securities
Analyst, Investment Banking (1 yr 2 mos)
Education
Master of Business Administration (MBA) at Northwestern University - Kellogg School of Management
Doctor of Law (JD) at Northwestern University Pritzker School of Law
Bachelor of Arts (BA) at Middlebury College
The General Course in Economics at The London School of Economics and Political Science (LSE)