Mousom Datta

Business Development Executive

Kolkata, West Bengal, India5 yrs 6 mos experience

Highly Stable

Key Highlights

Proven track record in B2B sales management.
Expertise in FMCG brand strategy and market analysis.
Strong analytical skills driving data-driven decisions.

Stackforce AI infers this person is a B2B FMCG sales and marketing expert with strong analytical capabilities.

Contact

Skills

Core Skills

Key Account ManagementSales ManagementStrategy ImplementationData-driven AnalyticsSales StrategyMarket Coverage ImprovementSales And Marketing

Other Skills

CommunicationDaily ReportsCustomer EngagementEmerging TrendsOffline MarketingManagementTeam ManagementSocial InfluenceProduct CommunicationForecastingRetail Category ManagementProject ManagementProcurementPersistenceKey Performance Indicators

About

As a Key Account Manager at ITC, I manage and grow the packaged foods and personal care brands portfolio with B2B partners. I leverage my analytical skills, customer support, and customer experience to optimize sales and distribution channels, and to implement innovative solutions for the e-commerce B2B department. I have an MBA from IIM Lucknow, where I specialized in Marketing and Strategy. I also have a B.Tech in Computer Science and Engineering from West Bengal University of Technology. I have worked on various projects and publications related to product innovation, brand management, and supply chain optimization. I am passionate about learning new skills and challenging myself in the fields of marketing, operations, analytics, and business development. I am also an avid blogger and a culture enthusiast.

Experience

Emami ltd

Regional Trade Marketing Manager

Jul 2025 – Present · 8 mos · Kolkata, West Bengal, India

Royal canin

National Key Account Manager

Sep 2024 – Jul 2025 · 10 mos · Mumbai, Maharashtra, India · On-site

Itc limited

3 roles

Key Account Manager

Promoted

Nov 2021 – Aug 2024 · 2 yrs 9 mos

Key Account Manager for ITC's branded foods Portfolio (Staples, Noodles and Pasta) along with Personal Care Brands for B2B partners - Udaan, Big Basket B2B, Jumbotail, Amazon among others

CommunicationDaily ReportsKey Account ManagementSales Management

Assistant Manager, Strategy Projects

Mar 2021 – Nov 2021 · 8 mos

 Implementation POC for All India Distribution Transformation Project
 Handpicked to provide delta growth to improve ITC's FMCG buisness via a slew of changes and technological innovations to the system supported by Data-Driven Analytics

Customer EngagementEmerging TrendsStrategy ImplementationData-Driven Analytics

Assistant Manager (Training), Marketing

Aug 2020 – Mar 2021 · 7 mos

Sales & Distribution
 Worked on critical projects to improve market coverage, distribution systems across multiple districts in WB
 Suggested various interventions by benchmarking major players across multiple categories in foods and personal care

Daily ReportsOffline MarketingSales StrategyMarket Coverage Improvement

Pepsico

Summer Intern - Sales and Marketing

Apr 2019 – Jun 2019 · 2 mos · Gurugram, Haryana, India

Major Accomplishments
1. Worked with clients Domino's to increase PepsiCo reach in the QSR with maximum footprint in India
2. Accolades from Senior Management
3. Improved commissioning by 17%
4. Spearheaded 102 PMX installations Pan India
Sales Engagement
▪ Spearheaded PepsiCo fountain machine commissions across 200+ Domino's stores pan-India basis volume per outlet sales
▪ Enhanced profitability in the top 20% of the outlets based on sales volumes through fountain machine installations
▪ Assessed opportunities to increase sales of SKUs by analyzing diverse touchpoints in a consumer's purchase journey
Stakeholder Management
▪ SPOC for end-to-end management of equipment team for fountain machine commissions in B2B account pan-India
▪ Engaged with ‘Away from Home’ head of PepsiCo & beverages lead from customer side for operational excellence
Market Analysis
▪ Conducted primary research in Delhi-NCR, interviewed 40+ customers & managers in 25+ stores to gather sales insights
▪ Sales audit: Ensured proper positioning of high visibility elements in-store; reported incorrect wall branding

ManagementSales and Marketing

Ardent computech pvt. ltd.

Intern

Jun 2015 – Jul 2015 · 1 mo · Kolkata metropolitan area, West Bengal, India

1. Designed a "Flight Reservation System" using "PHP & My-SQL" to showcase e-ticket benefits
2. Presented a cost-benefit analysis to senior management for review & discussion
3. Showcased real-time "Social Networking site" modelled on Facebook having chat & timeline options
4. Graded A overall in both the projects