James Parker Billings

Digital Marketing Specialist

Chicago, Illinois, United States6 yrs 6 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Drove over $5M in revenue through social media strategies.
Successfully launched community-focused campaigns with major licensors.
Built a thriving community of over 3 million collectors.

Stackforce AI infers this person is a MarTech professional with strong community management and social media strategy expertise.

Contact

Skills

Core Skills

Social Media ManagementMarketing StrategyCommunity ManagementGamingProject Management

Other Skills

Content ManagementBrand MarketingPartnership MarketingMarketing Campaign ManagementAnalyticsSocial Media MarketingSocial Media CommunicationsCommunity BuildingCommunity DevelopmentCommunity OutreachXboxMicrosoft SQL ServerMarketingPublic RelationsBrand Management

About

Marketing professional with a passion for social media, community building, and creative campaigns. As a social media manager at Displate, I work to drive growth and engagement across socials and our dedicated community of over 3 million collectors worldwide as well as work with licensors and create value-driven partnerships that align with our audience's interests in gaming, movies, and pop culture. Through my career, I’ve had the opportunity to work among multiple industries, across various licenses, and grow communities through expanding reach and elevating brand awareness by honing in on what makes an audience go 🤯. Whether it’s launching limited-edition products, developing community-focused campaigns, or leveraging cultural moments, my bread and butter combines partnership management and social media to create impactful experiences that resonate with the audience I'm seeking to capture. When I'm not crafting campaigns, you’ll find me playing Call of Duty or Apex Legends, experimenting in the kitchen, in the gym throwing heavy things around. I’m also a big fan of programming, Raising Cane's, and, of course, coffee. ☕

Experience

Displate

3 roles

Social Media Manager

Promoted

Sep 2024 – Present · 1 yr 6 mos · Remote

★ Manage comprehensive social media strategies encompassing organic content, marketing collaborations, paid media, and community management, contributing to over $5M in revenue. Responsibilities included content strategy development, calendar creation, content drafting and execution, licensor and partner management, community engagement, and influencer marketing oversight.

Marketing StrategyContent ManagementCommunity ManagementBrand MarketingPartnership MarketingSocial Media Management+4

Social Media, Community, and Partnerships Specialist

Apr 2024 – Sep 2024 · 5 mos · Remote

★ Official lead of Community Management at Displate
★ Other responsibilities detailed below remain 👇

Community BuildingCommunity DevelopmentCommunity OutreachGamingXboxMicrosoft SQL Server+1

Social Media/Partnerships Specialist

Jul 2022 – Sep 2024 · 2 yrs 2 mos · Remote

★ Displate, an internet marketplace, distributes artwork featured on their own internally developed metal poster platforms. They partner with large visual entertainment, sports, gaming, and music licensors to bring officially licensed artworks to consumers worldwide.
★ Engaging in various roles including organic social media, influencer partnerships, paid social media, and community management to drive revenue across channels and partnerships yielding over $5M in total. Responsible for creating content strategy, developing content calendars, drafting/executing content, managing licensor and partner interactions, building community relationships, and overseeing influencer marketing initiatives.
Implemented brand strategy and managed day-to-day Twitter interactions yielding an 86% E/R growth rate, 120M impressions, and 132% follower growth YTD. Changes implemented:
Focused on interactions with our licensors
Prioritized responding to our community
Tested posting cadence, and post structure to find the most successful variations
Drafted, executed, posted, monitored responses, and reported analytics on content posted across socials. Utilizing Photoshop, Premiere Pro, CapCut, Buffer, Canva, and analytics platforms.
Executed social listening to analyze our audience’s interests and better align our content to focus on them.
Planned and executed Brand Shop launch campaigns across Twitter, Facebook, Instagram, and TikTok with the approval of major licensors.
E.X. Disney, Marvel, Rocket League, Cyberpunk, Star Wars, Spider-Man, NHL, Harry Potter.
Oversaw contractual agreements involving influencer relations, royalty rate fulfillment, and step-by-step deliverables set in place by Displate for multiple partnerships.
Wrote copy for PR statements when needed
Managed strategy Including scheduling content, creating briefs, posting, monitoring, and adapting for Black Friday and the Holiday season, yielding over $2 million in sales.

MarketingPublic RelationsBrand ManagementAdvertisingCommunity BuildingPartner Relationship Management+20

Rise above the disorder

2 roles

Social Media/Partnerships Manager

Promoted

Jun 2021 – Mar 2023 · 1 yr 9 mos

★ Rise Above the Disorder is a 501(c)(3) nonprofit organization focused on covering the cost of mental health care for those in need, but unable to afford psychotherapy, medication, or other mental health care needs.
★ Oversaw all social media channels, influencer partnerships, and community-building activities. Also managed and engaged in event planning to coordinate multiple creators for fundraising efforts and assisted with some website development as needed. A jack of all trades role that led to developing leadership and efficiency skills.
Create, plan, and organize daily content posts across Instagram, Facebook, LinkedIn, and Twitter with a combined following of 40,000+.
Increased Twitter engagement by 104.8%, Twitter Impressions by 147.5%
Increased IG & FB engagement by 70.3%, IG & FB Impressions by 80.6%
Organized social promotion and influencer fundraisers for our Tent-Pole event "May is RAD" which yielded over $700k in donations in 2021 and $300k in 2022
Outreached and collaborated with various esports organizations and creators to organize content and fundraisers totaling over $2,000,000 donated in all events.
Helped organize the launch of our Community Care Program to allow creators to fund therapy for their communities, including drafting the PR statement, communicating with TrainwrecksTV and his team, and managing social strategy
Built a discord community from 300 to 1.3k members

Customer ServiceMarketingPublic RelationsBrand ManagementCommunity BuildingStrategic Partnerships+14

Project Coordinator

Jan 2021 – Jun 2022 · 1 yr 5 mos

Managed and coordinate outreach for partnerships with RAD
Contacted creators to coordinate raising for a charity event that accumulated $500,000+ total
Managed the creators time schedules and prompted them on when to fundraise as well as how to fundraise for RAD

Customer ServiceMarketingCommunity BuildingBrand AwarenessNegotiationMicrosoft Azure+8