Mar 2023 – Sep 2025 · 2 yrs 6 mos · Mumbai, Maharashtra, India

• Led AI/ML-driven transformation of deposits and analytics across Wealth and affluent segments, embedding predictive intelligence into lifecycle management, pricing, and personalization.
• Designed scalable data models and cloud-native architecture to support real-time decisioning across nudges, RM workflows, and digital journeys.
• Developed and deployed the Deposits Propensity Model and Wealth Cross-Sell Engine, integrated into CRM and core banking systems to drive share of wallet and retention.
• Implemented up-migration and down-migration strategies to optimize customer profitability, aligning servicing intensity and product mix with customer potential and behavior.
• Governed responsible AI and data privacy across analytics use cases, ensuring alignment with DPDPA, RBI, and internal governance frameworks.
• Partnered with product, digital, and risk teams to launch data-led campaigns, optimize pricing, and reduce attrition across deposit and wealth portfolios.
• Spearheaded channel analytics initiatives to:
• Assign optimal servicing channels (physical, virtual, or self-serve) based on customer behavior and value, implemented as a scalable mapping product.
• Optimize branch placement strategy using demographic intelligence and ATL event overlays (e.g., Samaroh) to maximize reach and conversion.
• Enhance daily operating rhythm for branch resources, improving customer experience and cross-sell effectiveness through data-driven scheduling and prioritization.

Jul 2022 – Mar 2023 · 8 mos

• At Pride Global, led the organization’s global Data & Analytics journey—designing the roadmap for analytics and digitization across multiple lines of business. I spearheaded the setup of a Center of Excellence from offshore, building a high-performing team spanning data management, advanced analytics, and platform analytics. My role was both strategic and hands-on: from defining long-term vision to assembling the talent and infrastructure needed to support global decision-making and growth.

Oct 2021 – Jul 2022 · 9 mos

• At Analyttica Datalabs, led the Direct-to-Consumer segment and strategic partnerships for the LEAPS platform—aligning upskilling in Data Science & AI with the organization’s broader goals. I drove brand, marketing, and sales strategy to unlock growth and revenue, while building the roadmap for future offerings across self-paced programs, instructor-led courses, and role- or domain-specific upskilling tracks.

Apr 2021 – Oct 2021 · 6 mos

• During my journey with SOLV, I learnt and got exposure to how to build digital platform from ideation stage and then subsequently to scale it up in the B2B world for MSMEs. As a Program manager, worked very closely with the CTO to help set up and scaling up the digital platform SOLV across commerce and financial services. As a head of Data & Analytics, set up & led the Data and Analytics team within SOLV across all the domains of the product offerings. Responsible for setting up data pipeline for effective data flow and consumption across the organization. Analyzing & onboarding various vendors across credit bureau, alternate data scoring for designing credit/operational risk scorecards for SMEs in India. Built an internal trust score for SMEs for India on the digital platform for commerce transactions and credit decisioning. Responsible for the delivery of new and additional features on the platform across business services
• o Commerce Product on the Platform
• o Financial Products : BNPL & Supply Chain Finance
• o Core Services , CRM & Admin Panel

Sep 2019 – Mar 2021 · 1 yr 6 mos

• Enabling Growth for SMEs

Nov 2018 – Sep 2019 · 10 mos

• My time with Stanchart was one of the most learning and got lot of exposure around retail banking products and leaders. Worked very closely with Retail Banking head, CCPL, Mortgage, BB, and Deposits head to drive analytical strategy for the bank. Globally managed Business Banking and Regulatory reporting requirements for the Bank. As Head of Singapore Retail Banking Analytics successfully migrated work from APAC(SG) region to GBS India and managed a role in Singapore as a Subject Matter Expert for Retail Banking Analytics from Dec’16 to Apr’17. Led few group projects globally for the bank and one of them was to propose deposits strategy for coming years in 2018-2019.

Apr 2017 – Oct 2018 · 1 yr 6 mos

Dec 2016 – Apr 2017 · 4 mos

Sep 2016 – Nov 2016 · 2 mos

Jul 2015 – Sep 2016 · 1 yr 2 mos · Gurgaon, India

Aug 2013 – Jun 2015 · 1 yr 10 mos · Gurgaon, India

Jan 2012 – Aug 2013 · 1 yr 7 mos · Mumbai Area, India

• Providing end to end campaign management solutions to the client with 100 % quality
• Leading Team of Campaign Management & Analytics responsible for their deliverables and quality of the output
• Providing timely feedback and appreciation to the team
• Responsible for their capability development and creating new opportunities for the team
• As an individual contributor delivering high complex campaigns with 100 % quality
• Driving Operation Excellence across the team through implementing various trackers
• Part of team to pitch Campaign Management business to the External client for new business

Sep 2010 – Dec 2011 · 1 yr 3 mos

• We started as a small team to set up Database Marketing Fulfillment Team in Sep 2010. Task was to set up the fulfillment process of Citibank North America customers. Fulfillment process was supported by the third party vendor. Responsiblities include initially understanding the data, building data dictionary, setting up process steps, process controls for each step, testing, validating and delivering the output in accordance to compliance and over a period of time transitioning out the third party. Adequate documentation for each step was also necessary as to make the process not a people dependant process. Various modules for definitions used in the fulfillment process were created on SAS.The tool we used was SAS to fetch data and do the waterfall and segmentation and producing the output files with qualified and non qualified customers
• Fulfillment for Retail bank customers was slightly different as the behaviour which customers have to perform lasts over 2-3 months after the promotion period.So a campaign typically lasts for 5-6 months for which we need to track the behaviour of a customer according to the terms and conditions of the campaign every month to find out which customer gets qualified or rejected ( with the reject reason mentioned).
• We succesfully delivered on our responsibilities and campaigns and the result was growth in the team.Then Built the training material for the team and trained all the new joinees to speed up the learning curve.
• Initially we started with supporting only adhoc campaigns and now we are providing support to evergreen programs also in addition to adhoc campaigns which were earlier supported by the third party.

Aug 2006 – Sep 2010 · 4 yrs 1 mo

• Currently i am responsible for running various acquisition and lifecycle campaigns for PLCC and DC for different clients to drive incremental sales.It includes data mining from the databases, profiling and segmenting customers according to various strategies.