Roma Chawla

Business Development Executive

Mumbai, Maharashtra, India4 yrs experience
Most Likely To Switch

Key Highlights

  • Expert in scaling brands through strategic marketing.
  • Proven track record in D2C and e-commerce growth.
  • Strong leadership in product development and marketing strategies.
Stackforce AI infers this person is a Marketing and Growth Specialist in the E-commerce sector.

Contact

LinkedIn

Skills

Core Skills

Product MarketingGrowth StrategyBrandingOperations ManagementDigital Marketing

Other Skills

Product DevelopmentD2C GrowthData-Driven AcquisitionCategory Growth StrategiesInfluencer MarketingAffiliate MarketingDemand ForecastingSupply PlanningContent StrategyTeam BuildingLeadershipMarketingMarketing ManagementPsychologyPhotography

About

Focused on scaling brands through sharp product positioning, channel strategy, and performance-driven execution. Turning insights into action to drive consistent growth across D2C, e-commerce, and offline.

Experience

Fast&up india

Category & Product Lead

May 2025 – Present · 10 mos

Mosaic wellness

Category Manager

Feb 2024 – May 2025 · 1 yr 3 mos · On-site

  • Spearheaded new product development and successfully launched a new category, scaled revenues from ₹0 to ₹XX a month
  • Drove D2C growth across Meta and Google Ads by designing and implementing data-driven acquisition
  • Formulated category growth strategies leveraging consumer insights and business intelligence to maximize revenue, optimize product mix, and improve profitability.
  • Led influencer and affiliate marketing programs.Conceptualized and executed celebrity-led campaigns & endorsements to strengthen brand credibility and amplify visibility.
  • Streamlined demand forecasting and supply planning
  • Built high-performing D2C content strategies
Product DevelopmentD2C GrowthData-Driven AcquisitionCategory Growth StrategiesInfluencer MarketingAffiliate Marketing+5

Abcoffee

Marketing Lead

Jun 2023 – Nov 2023 · 5 mos · Mumbai, Maharashtra, India

Open secret

Marketing Project Manager

Jun 2022 – Jun 2023 · 1 yr · Maharashtra, India

Byju's

Assistant Marketing Manager

Nov 2021 – May 2022 · 6 mos · Mumbai, Maharashtra, India

Education

SIES College of Management Studies - India

PGDM

Jan 2020 – Jan 2022

VG Vaze College

Bachelor in arts — Psychology

Jan 2017 – Jan 2020

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