Jan 2019 – Dec 2023 · 4 yrs 11 mos · Sydney, New South Wales, Australia · On-site

• Founded and operated Australia’s first alcohol-on-water licensed delivery service, recognised nationally for innovation and regulatory excellence.
• Navigated a complex approval process with multiple agencies (Liquor & Gaming NSW, AMSA, ILGA, NSW Police), demonstrating high-level negotiation and compliance skills where most if not all in this position hire a legal team.
• Managed all aspects of the business from financials, operations, buying, selling, warehousing, staff recruitment and management, marketing etc.
• Envisioned the Cellar by Sea brand identity and worked with an artist to illustrate and bring the vision to life.
• Created all marketing materials, online presence and customer communication, establishing a trusted, community-driven presence.
• Researched, found and integrated GPS and maritime delivery technology, pioneering precision logistics to water-based customers.
• Trained and managed a multi-skilled team to deliver consistent, compliant, and high-quality service.
• Learned to drive a multitude of on water vessels, parked and pulled up alongside multi-million dollar yachts under pressure and customer scrutiny. Flawlessly executed 100% of the time, even in windy and less than desirable conditions.
• Continuously demonstrated patience, politeness and resilience when dealing with stakeholders and was constantly commended for the way I conducted myself. This license had never been granted before (and hasn’t since). It was due to my unwavering persistence, high level communications skills and commitment to absolute compliant practice that it was granted.

Jan 2008 – Jan 2023 · 15 yrs · Australia

• Produced large-scale live events and activations within the creative and corporate industries.
• Successfully created a live fashion parade event that was rolled out by The Park Hyatt Hotel as a monthly high tea event. I went on to recreate this format for several corporate finance groups to demonstrate appropriate corporate attire in a fun and accessible format
• My proudest achievement: Australia state government does not allocate close to enough funds to public schools therefore I took on several fundraisers alongside my event work and through vision, guts and a lot of high energy enthusiasm to inspire others, took them from being small fetes to large, highly profitable fundraisers for their communities
• Envisioned, created and directed Avalon on the Green, a community festival fundraiser for 2,000+ attendees
• Recruited, motivated and successfully led a group of 50+ volunteers, where previously 5 had participated in similar events
• Obtained permission to hold the event and subsequent events in the AOTG brand (all created by me) on a historical Sydney golf course. Initially council, players, management all denied permission to the event. I did not take no as a suitable answer. Not only was I able to obtain consent, but the event was so successful, that 100% of all relevant stakeholders expressed their enthusiasm to run the event again if I was at the helm
• Secured sponsorships, managed budgets, and delivered seamless execution on a hallowed environmentally protected space

Jan 2005 – Jan 2008 · 3 yrs · Sydney, New South Wales, Australia

• Authored course material for Australia’ largest and most highly respected fashion business and design school
• Taught fashion public relations, marketing, sales and events management for emerging professionals
• Mentored students on live media projects, developing their creative direction and presentation skills
• Was a popular teacher in the school, known for my humorous and engaging style, empathetic I’ve been there too nature and generally fun way of presenting

Jan 2003 – Jan 2008 · 5 yrs

• Coordinated PR campaigns and media launches for leading fashion and lifestyle brands, securing national and international coverage
• Trained clients for broadcast and press interviews, refining delivery, tone, and body language for effective storytelling
• Collaborated with journalists and entertainment media to produce consistent brand narratives across platforms

Jan 2000 – Jan 2003 · 3 yrs · Sydney, New South Wales, Australia · On-site

• Began as a junior office manager and became a senior recruiter over a three-year period
• for a small, specialised fashion business
• Learned all aspects of roles in the fashion industry from design through to business and
• management
• Created a strong network within the fashion industry that I was able to develop and call
• upon throughout my career in fashion and events management
• Consulted with clients within the fashion industry (and some corporate) to understand
• their requirements and create a job offering
• Created job descriptions and advertising strategy
• Built and maintained a book of potential candidates that I could refer to as well as
• advertising and interviewing externally
• Interviewed potential candidates and industry prospects using charm, kindness and
• empathy
• Created onboarding materials and guided new hires through their first 90-day experience,
• the aim being to increase retention and ensure a good fit within the organisation

Jan 1999 – Jan 2000 · 1 yr · Sydney, New South Wales, Australia · On-site

• Took Inbound and made outbound calls to clients applying for Amex Credit Cards
• Researched and obtained financial credit ratings scores for clients (access to highly
• confidential information)
• Data entry
• Regularly had to give negative results to clients. Used empathy and the right words to
• give the good or bad news, the aim being to maintain a positive face for the company but
• mostly to not hurt or shame my customer into feeling bad about themselves for a low
• credit score or credit card decline