Mar 2022 – Oct 2023 · 1 yr 7 mos · Gurugram, Haryana, India

• Continuing my expertise in driving and scaling businesses, I moved to Blinkit - the Quick Commerce business vertical at Zomato and started driving New categories in the Category Management team and led the Business Operations and P&L for partner Dark stores/
• Driving the P&L of Emerging Categories – Leading a direct team of 5 category associates and indirect cross-functional team of 12. Conceptualized, launched, and scaled Gourmet Bakery, Gifting, Bouquets, & Plants Categories
• Designed and executed the Go-To-Market strategy, Product catalogue selection, Brand Partnerships, Supply Chain solutions, pricing strategy, category merchandising and growth plans for the new business
• Piloted Store-in-Store model to scale the Bouquet Gifting business with 4 of the biggest Gifting Brands of India
• Leading the business operations and profitability charter for 190 partner dark stores spread across 20 cities, contributing to $xx mn monthly business in Sales, reduced the business cost contribution by 30%

Apr 2020 – Mar 2022 · 1 yr 11 mos

• After developing a strong foundation of the overall food delivery business and drivers across multiple functions, I started leading one of the regional P&Ls for the food delivery business.
• I was driving and growing the top line while improving the bottom line with the help of a team of 140 portfolio leads and Sales managers. Interacted with our Restaurant Partners to understand business drivers and key expectations.
• Managed the end-to-end P&L for the regional food delivery portfolio with $xxx mn in sales, grew the size of the business by 70% in 2 years across 70+ cities
• Established the market share leadership in the region, managing ~4M monthly orders,
• Built processes to improve the effectiveness of the account management team, grew the merchant NPS for the region

Feb 2019 – Apr 2020 · 1 yr 2 mos

• My love for building and driving business strategies took me to a consumer-first firm like Zomato. Fast paced environment with high-quality execution is what defines the growing food delivery industry. I worked closely with the Chief Business Officer to build and drive revenue growth and cost optimization strategies.
• Led growth & performance program for 200 cities PAN India – achieved 20% transaction growth
• Designed a comprehensive Merchant interaction plan for 600 account managers to increase user conversions by 3%
• Designed the business model for Z Kitchens, targeting 1000+ Merchants across India

Mar 2017 – Feb 2019 · 1 yr 11 mos · Mumbai, Maharashtra, India

• I designed data-led strategies that focussed on driving revenue growth and increasing the efficiency of the marketing spends for Channel Business Teams.
• Designed the blueprint for TV Premieres to increase monetization of Movies Channel by 6%
• Built a marketing plan for new shows, increasing the effectiveness of $xx mn media spends
• Won the Change Award, twice, for re-imagining the Promo Process & building growth Partnerships.

Jun 2015 – Mar 2017 · 1 yr 9 mos · Mumbai, Maharashtra, India

• After building a good understanding of Marketing and Data Analytics during my internship at Disney Star and in my MBA, I moved into the role in the Analytics team at Disney Star.
• The OTT platform hotstar was just launched and I worked with the Product teams to build higher engagement for the platform.

May 2014 – Jul 2014 · 2 mos · Mumbai, Maharashtra, India

• Worked with the Analytics team. I was able to deliver value by designing the marketing model.
• Received a Pre-Placement Offer.

Jul 2010 – May 2013 · 2 yrs 10 mos · Hardwar, Uttarakhand, India

• After completing my graduation in Engineering, I started working with Bhel in Environmental Services
• Environmental Emission analysis and planning Projects for Clients like GSK, Hero, and Dabur
• In-house projects environmental impact assessment for new Project Deployment
• Youngest Executive ever to receive the highest performance ratings in the team.

May 2009 – Jul 2009 · 2 mos · Bengaluru, Karnataka, India