Elizabeth Diaz

Product Manager

Mexico City, Mexico8 yrs 10 mos experience

Highly Stable

Key Highlights

Experienced in product marketing for global brands.
Strong focus on customer loyalty and retention strategies.
Lifelong learner with multiple certifications from top institutions.

Stackforce AI infers this person is a Product Marketing Specialist with a strong focus on eCommerce and Digital Marketing.

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Skills

Core Skills

Product MarketingGrowth StrategyProduct ManagementData-driven Decision MakingCustomer RetentionDigital MarketingTraffic GrowthCommunity ManagementAdvocacyEcommerceEcommerce DevelopmentSales StrategyCampaign ManagementProject ManagementCrm

Other Skills

Growth and retention strategyCustomer focusStakeholder managementGrowth MarketingLoyaltyAnalyticsAgile MethodologyProduct Marketing strategyLoyalty program executionCRM campaignsDigital Marketing StrategyOmnichannel CoordinationCommunity buildingAdvocacy StrategyeCommerce management

About

Passionate, curious and teambuilder. Business degree, skilled in productmarketing management, e-commerce, loyalty, digital marketing etc. Worked in big brands such as L'Oréal, Beiersdorf and H&M; putting as the center the most important thing: the customer. Currently developing my product mindset and skills, at Google. Lifelong learner: I have various certificates from MIT, Esade, IE, Reforge, etc. Continous learning is part of me. Outside workings hours you can find me reading a book, doing exercise and in the park with my pets 🌱

Experience

8 yrs 10 mos

Total Experience

1 yr 10 mos

Average Tenure

1 yr 4 mos

Current Experience

Google

Global Product Marketing Manager, Youtube

Dec 2024 – Present · 1 yr 4 mos · mexico city · Hybrid

Growth and retention strategy, Youtube.
Part of Culture Club MX/YTM, Global Culture Committee.

Growth and retention strategyCustomer focusStakeholder managementProduct MarketingGrowth Strategy

Walmart de méxico y centroamérica

Product Manager

May 2024 – Nov 2024 · 6 mos · mexico city · Hybrid

Products: Growth Marketing, Loyalty, Ratings and Reviews, and Analytics
Deeply understand user's painpoints and business needs as well stakeholder's.
Monitoring product from beginning to iterate.
Decision making based on data.
Work closely with data, business areas, UX, engineering.
Stakeholder management of 30+ peers.
Follow Agile Methology
Owner of product kpis.

Growth MarketingLoyaltyAnalyticsStakeholder managementAgile MethodologyProduct Management+1

Metagals

Community & Advocacy

Aug 2022 – Mar 2024 · 1 yr 7 mos

Community building and Advocacy Strategy.

Community buildingAdvocacy StrategyCommunity ManagementAdvocacy

H&m

2 roles

Regional Product Marketing Manager

Promoted

Aug 2021 – May 2024 · 2 yrs 9 mos

Regional - latam
Product Marketing strategy.
Loyalty programm strategy and execution.
Retention & Engagement focus through CRM, push, app, lifecycle campaigns.

Product Marketing strategyLoyalty program executionCRM campaignsProduct MarketingCustomer Retention

Growth Lead

Mar 2021 – Aug 2021 · 5 mos

Digital Marketing Strategy focused on Paid Media Channels and Traffic Growth
Omnichannel Coordination.
Categories: Ladies, Men's, Kids & Home, Beauty, Shoes, and Accessories

Digital Marketing StrategyOmnichannel CoordinationDigital MarketingTraffic Growth

L'oréal

2 roles

eCommerce Analyst - Digital eMerchandiser

Apr 2018 – Mar 2021 · 2 yrs 11 mos

Brands: L'Oréal Paris, Garnier, Maybelline, Nyx Professional Makeup & Vogue.
Categories: Make Up, Skin Care, Hair Care & Deodorant.
Responsible for digital marketing strategy, eCommerce vendors management and processes, paid media strategy and merchandising online as well as digital evangelization in the biggest division of L'Oréal: Consumer products.
KPIS:
CR, Sessions, Channel attribution, Sales.

Digital marketing strategyeCommerce managementPaid media strategyeCommerceDigital Marketing

eCommerce & Digital Intern

Apr 2017 – Mar 2018 · 11 mos

High performance intern in charge of developing eCommerce from scratch in the biggest division of L'Oréal: Consumer Products.
Successfully started from scratch in the e-commerce area: growing sales by opening marketplaces and creating relevant seasonalities.
Brands: L'Oréal Paris, Maybelline, Nyx Professional Make up, Vogue & Garnier.
Categories: Makeup, Skin Care, Hair Care, Deodorants.

Developing eCommerceSales growtheCommerce DevelopmentSales Strategy

Initiative

Digital Marketing Executive for Amazon

Jan 2017 – Mar 2017 · 2 mos

This was my first job. I was helping execute the digital strategy focused on awareness and performance in the launch year of Amazon in MX, the biggest account at the agency at that moment.
Diverse tasks such as:
Digital Marketing strategies through different channels such as Facebook, Instagram, Spotify, Waze, etc
Campaign planning, execution and tracking.
Off media complementation and management.
Budget and financial management.
Copy creations for diverse channels and creatives.
Creatives design and approval.
KPIs tracking and monthly reports with Amazon USA team

Digital marketing strategiesCampaign planningDigital MarketingCampaign Management

Aiesec en méxico

Social Projects Manager Vicepresident at AIESEC UNAM

Jan 2015 – Dec 2015 · 11 mos

Executive Board 2015 for UNAM Committee.
Leader of 25 people in charge of developing 10 social projects in CDMX and 60 international volunteers at Mexico City in 2015. (15% growth).
Planning and Tracking of 10 social projects in 2015.
CRM management, NGO approach and partnership with them and business.
50% growth in partnerships
Financial sustainability and 30% of ROI.
Workshops facilitation.

Project managementCRM managementProject ManagementCRM