Prateek Bajpai

Product Manager

Bengaluru, Karnataka, India10 yrs 1 mo experience

Most Likely To SwitchHighly Stable

Key Highlights

Led product marketing for Swiggy's growth initiatives.
Managed brand P&L for Enchanteur with successful campaigns.
Executed performance marketing strategies improving ROAS.

Stackforce AI infers this person is a Product Marketing expert in the Ecommerce and Consumer Goods sectors.

Contact

Skills

Core Skills

Product MarketingMarketing ManagementBrand MarketingMarketing StrategyE-commerce MarketingPerformance MarketingCivil Engineering

Other Skills

Construction ManagementConsumer ResearchData AnalysisDigital MarketingEcommerceGo-to-Market StrategyInterviewingLeadershipMicrosoft OfficeMicrosoft WordOperations ManagementPowerPointProject ManagementSmartphones

About

A professional with experience in Product Marketing, Brand Marketing & Ecommerce Marketing. A non-professional scuba diver, photographer & gadget geek.

Experience

Swiggy

3 roles

Director - Product Marketing

Promoted

Apr 2025 – Present · 11 mos · Bengaluru, Karnataka, India

Heading the Product Marketing function for Swiggy's Central Growth BU. Key charters include -
1) Giftables: Swiggy's foray into a new category, gifting
2) Loyalty: Swiggy One / One BLCK
3) Swiggy HDFC Bank Credit Card
4) In-app Gamification: How India Swiggy'd, Swiggy Sixes, Restaurant Awards, Swiggy Cricket Cards, MatchDayMania Championship & many more
5) Other central growth initiatives

Product MarketingMarketing ManagementGo-to-Market StrategyLeadershipProject Management

General Manager - Product Marketing

Promoted

Oct 2022 – Mar 2025 · 2 yrs 5 mos · Bengaluru, Karnataka, India

A subset of above - lesser responsibilities, smaller team.

Senior Manager - Product Marketing

Mar 2022 – Sep 2022 · 6 mos · Bengaluru, Karnataka, India

A subset of above - lesser responsibilities, no team.

Wipro consumer care and lighting

3 roles

Brand Manager

Jul 2020 – Mar 2022 · 1 yr 8 mos

Marketing:
End-to-end responsibility of Enchanteur, a digital-focused Personal Care brand from Wipro Unza, Malaysia
Handling ATL/BTL activities (TV, Offline, Digital, Influencers, ECom, Social Media etc.) & multiple agencies
Managing Pricing, Promotion, Ad creation, SKU/Channel-mix, Consumer Research & New Launches
Enabling Enchanteur Brand Store, a D2C model of fulfilment for the brand - www.enchanteur.in
Brand P&L:
Accountable for all Marketing Spends, Net Realization, Gross Margins & Net Margins
Planning & Forecasting:
Planning & Forecasting for Imports from International Markets and liaison with the global SCM team
Sales Forecasting & enabling SCM for the brand (SIT & MBQ Management for the Inventory)

Brand MarketingMarketing StrategyConsumer ResearchDigital Marketing

E-Commerce Marketing Manager

Jul 2019 – Aug 2020 · 1 yr 1 mo

Marketing:
Performance Marketing & Category-led Marketing for all Wipro Brands on ECom Platforms
Accountable for improvement in ROAS/ACOS, CTRs, CVRs, GV Shares, AOP/JBP closures etc.
Managing Pricing & competition benchmarking, SKU-mix & various on-Platform Campaigns
Executing on-Platform Brand Content, Campaign Creatives & Banner Ads for all platforms
Data Analysis:
Amazon Pi & AMS, Competition-Mix & Pricing, OOS, Primary/Secondary/Offtake Trends
ECom P&L:
Accountable for ECom Marketing Spends, Net Realization, Gross Margins, Net Margins & Brand-wise P&L
NPI/NPD:
Launched 10+ ECom exclusive SKUs/Combos and several new brands/variants across platforms

E-commerce MarketingPerformance MarketingData Analysis

Management Trainee

May 2018 – Jul 2019 · 1 yr 2 mos

Worked across functions in full-time Sales Roles & Projects across Business functions -
Sales (10 months):
Worked as a Salesman, a Sales Officer & an ASM Stints across 5 States
Sales Project: New Product Launch of Yardley Compact Perfume in AP
Marketing (3 months):
Mini-Projects across functions: Media Agency, ECommerce, Consumer Research, Creative Agency
Others (1 month):
Mini-Projects in Finance, Sales Trend Data Analysis & Supply-Chain

Wipro unza singapore pte ltd

Marketing Intern

Apr 2017 – May 2017 · 1 mo · Kuala Lumpur, Malaysia

Worked as a Summer Intern at Wipro Unza, Malaysia on the Men's styling Brand Dashing Elite. The project was about re-launch of Dashing Elite Hair Styling gel. Received a Pre-Placement Offer for the performance. During the internship, I -
Developed & Recommended a new varianting Strategy, SKU mix & product concept for the re-launch
Identified need-gaps from key consumer expectations; to drive trials and market share in the category
Detailed SKU analysis of major competitors; explored 10+ Varianting logics & new product attributes
Conducted 100+ in-depth interviews for insights; potential product concepts tested across multiple FGDs

Indian institute of management, ahmedabad

Placement Coordinator

Dec 2016 – Mar 2018 · 1 yr 3 mos · Ahmedabad, India

Shapoorji pallonji international, algeria

2 roles

Construction Engineer

May 2015 – Nov 2015 · 6 mos · On-site

Worked at a residential project of constructing 500 lodgements for the Algerian client O.P.G.I. (Office de Promotion et de Gestion Immobilière) in Oran, Algeria. The total project value was 1.18B DZD (10.76M USD).

Graduate Engineering Trainee

Aug 2014 – Apr 2015 · 8 mos · On-site

Worked at N.I.S.P. (NMDC Iron & Steel Plant) for the client NMDC (National Mineral Development Corporation) at Nagarnar, Bastar district, Chhattisgarh. The total project value for SPCPL was ₹350 Cr.

Civil EngineeringConstruction Management