Jun 2022 – Sep 2022 · 3 mos

• Shiprocket is India’s leading E-commerce enablement platform.
• Brand Strategy
• Develop and execute marketing campaigns and strategies to promote the brand and its products or services. It included social media marketing, email marketing, and more.
• Content creation for various marketing channels, including social media, blogs, websites, and email newsletters.
• Ensure all marketing materials and communications are consistent with the brand's identity.
• Support other departments in the execution of their initiatives, ensuring that they align with the brand's image and goals.
• Analyze the performance of branding campaigns and initiatives to make data-driven decisions.

Jan 2021 – Jun 2021 · 5 mos · Remote

• BehanBox is a digital media platform for gender-sensitive journalism that focuses on the intersection of data, policy, and law.
• Social Media Strategy and Execution
• Curate design language for social media, newsletters, and research reports.
• Curate and execute social media strategy from January to June, including coverage of elections from a gendered lens.
• Analysing and representing data from various government and non-government reports in an engaging format.
• Prepared and wrote the script for short informative videos.
• Editing, subtitling and transcribing of videos.
• Making content accessible using alt text and image description.

May 2019 – Jan 2021 · 1 yr 8 mos · Udaipur, Rajasthan, India

• Gandhi Fellowship equips aspiring change leaders with the mindset, attitude, and skills needed to initiate large-scale social change.
• Social Consultancy
• Assisted in re-engineering teacher training and school monitoring program of the Government of Rajasthan using Six Sigma tools.
• Presentation of the proposed solution with co-fellows and leadership team to stakeholders from the educational department of the government of Rajasthan
• Submitted proposal on introducing sexuality and gender as part of teacher training curriculum in Rajasthan Government.
• Research
• I researched gender and caste biases in the selection and training of public school teachers and their impact on overall student learning outcomes. Wrote comprehensive report using primary and secondary data collected through field work on teacher training. Data suggested that the lack of teachers from students' caste and gender location has a detrimental impact on student's learning and school experience.
• Facilitation
• Facilitated in-person workshops on gender, sexuality, and caste-based sexual violence for the fellowship team.
• Facilitated workshops on combatting misinformation and understanding caste and its impact through an interactive activity - "What does not let you love?"

May 2017 – Mar 2019 · 1 yr 10 mos

• Phoenix Live is an experiential marketing and event agency.
• Planned, executed, and occasionally led various events during the tenure at Phoenix Live
• Ideated and formed proposals for numerous briefs.
• Worked with brands like Maruti, Microsoft, Google, Pepsi, Ford, Fiat, Airtel, and others.
• Headed creative department for Hyderabad branch from June’18 - March’19

Jul 2015 – May 2017 · 1 yr 10 mos

• 1. Planned and helped in executing Monster.com event in February
• 2. Ideation on various pitches like : Tata Bolt, Idea 4G, Maruti Suzuki BTL activations
• 3. Assisted in management of IP " RESET" 12hour techno fest
• 4. Responsible for Planning and executing anything related to events, activations and marketing
• 5. Responsible for handling Client Servicing along with planning and strategy.
• 6. Worked with brands like Maruti, Microsoft, Google, Pepsi, Ford, Fiat, Airtel and on.
• 7. Headed creative department for Hyderabad branch from June’18 - March’19