Apr 2022 – Present · 3 yrs 11 mos · Dubai, United Arab Emirates

Nov 2021 – Present · 4 yrs 4 mos · India · Remote

Jul 2018 – Jun 2020 · 1 yr 11 mos · India

• Independently managed academic partnerships efforts which contributed to 40% of the overall website's registered users.
• Single handedly built, launched and scaled global community initiatives such as Ambassador Program & HBR Ascend Select. Select became one of the top 3 organic channels for the website. (Zero dollar spent)
• Created and facilitated programs with end-users and cross-functional teams to improve the product and boost NPS.
• Initiated and scaled organic efforts around multiple categories.
• ( Brand awareness on platforms such as Quora, Customer retention by strategising on-page marketing and instigated referral programs and more.)

Jan 2016 – Jul 2018 · 2 yrs 6 mos · New Delhi Area, India

• Launched the Non- Tech vertical of MYOLO, a community-building platform built to help like-minded people discover each other.
• As the Head of Business, I along with my team built and scaled the following:
• Multi-city expansion- Jaipur, Chandigarh, Indore, Bangalore, Lucknow, Mumbai, Kolkata and Pune.
• Developed Growth and Go to Market Strategy.
• Created and executed community-building efforts to become a one stop shop for people to (Un)stranger.
• Hosted 100+ events in 7 cities within India across multiple categories such as Mental Health, Entertainment, Comedy, LGBTQ etc.
• Conveyed company's value proposition to consumers during events and across multiple public conferences.
• Defined, created and managed a funnel for digital sales/ revenue.
• Partnered with leading establishments such as LBB, Worldmark Group, United Nation, Innova8 etc.
• Raised money from HNI & Angel Investors.
• Handled a team of 5 executives.

Jun 2015 – Dec 2015 · 6 mos · New Delhi Area, India

• Researched & launched a pilot project which aimed to build restaurant specific applications and catered to only top 1 % restaurants in the city.
• Acquired key accounts merchants to come on board for a user-engaging and highly customizable platform based product called Zomato For Business (ZFB).
• Provided merchants with strategies & consultation to increase their market presence.
• Developed strong business relationship with prospective new clients.
• Exceeded business development targets and got recognised nationally for being a top performer for consecutive quarters.

Jan 2015 – Jan 2016 · 1 yr · New Delhi Area, India

• Researched & provided various solution to increase customer's (B2B) market size by making utmost use of lean period and unused capacity
• Consulted on both ATL& BTL form of advertisement.
• Category Management with an aim to increase the market size and revenue by 10% m-o-m.
• Managed relationship with the existing accounts to maintain the gross monthly revenue.

Jun 2014 – Jul 2014 · 1 mo · New Delhi Area, India

• Prepared data & presentation of various channels used for promotions by VMSL
• Worked on SAP, Sales force & Microsoft excel

Jan 2014 – Jan 2015 · 1 yr · New Delhi Area, India

Jun 2013 – Jul 2013 · 1 mo

• Handled Social media marketing for Ashok Leyland's
• Planned campaigns for customer engagement
• Engaged in employee engagement activities & training program.

May 2013 – May 2015 · 2 yrs

• Launched and led HR vertical and scaled multiple projects.
• Dealt with key accounts while planning a campaign named "Badlaav"
• Handled a team of 12 volunteers & maintained Databases
• Maintained human resource staff by recruiting, selecting, orienting, and training employees