Riya Narula

Digital Marketing Specialist

Delhi, India4 yrs 9 mos experience

Key Highlights

Expert in crafting engaging brand narratives.
Strong background in multi-platform content strategy.
Proven track record in driving user engagement.

Stackforce AI infers this person is a Marketing and Communications Specialist with a focus on Brand Strategy and Content Creation.

Contact

Skills

Core Skills

Content StrategyBrand StrategyCreative WritingCreative StrategyProduct MarketingCreative DirectionWeb Content CreationBloggingFashion Blogging

Other Skills

Content Management Systems (CMS)Brand AwarenessContent MarketingNewslettersCross-team CollaborationEditorial WritingScriptwritingCreative Problem SolvingSearch Engine Optimization (SEO)Attention to DetailCreative IdeationResearch SkillsProofreadingInterpersonal CommunicationEnglish

About

I’ve spent almost half a decade building brand stories that do more than just read well — they connect. From 360° campaigns and homepage narratives to long-form pieces and social media storytelling, I’ve worked end-to-end on projects that balance growth with identity. Right now, I shape full-funnel brand marketing across web, app, editorial, and other key touchpoints, working closely with design, PR, and growth teams. Writer first, strategist now, with a sharp eye for voice, detail, and consistency. Always open to meaningful brand-building opportunities, whether project-based or long-term, in content, strategy, or marketing.

Experience

4 yrs 9 mos

Total Experience

1 yr 2 mos

Average Tenure

Current Experience

Nykaa

Senior Associate - Content Marketing

Sep 2024 – Feb 2026 · 1 yr 5 mos · Delhi · On-site

Content Marketing & Communications at @LBB (now Nykaa)
Developing and executing content strategies across fashion, beauty, travel, and other lifestyle categories.
Managing VM strategy, including web/app banners, homepage layouts, and conversion-focused content assets
Leading end-to-end execution of push notifications and monthly newsletters to optimise user engagement and retention
Collaborating with industry experts to ensure content credibility and topical relevance
Building and sustaining PR relationships while driving outreach for events and campaign integrations
Strategically shaping multi-platform content to boost discoverability, user interaction, and brand presence

Content Management Systems (CMS)Content StrategyBrand AwarenessContent MarketingNewslettersBrand Strategy+2

V-mart retail ltd.

Senior Copywriter

Feb 2023 – Aug 2024 · 1 yr 6 mos · Gurugram, Haryana, India · On-site

Crafting engaging, user-centric copy aligned with trend forecasts curated by editors
Independently managing Toggle and Event Shop pages, ensuring timely updates and high content relevance
Writing performance-driven push notifications, emailers, Google ads, and social media captions
Creating impactful presentations for internal strategy and brand pitches
Monitoring and integrating trending phrases, cultural references, and viral content into brand messaging

Creative StrategyScriptwritingCreative WritingCreative Problem SolvingSearch Engine Optimization (SEO)Attention to Detail+6

Suntec india

Content Writer

Mar 2022 – Dec 2022 · 9 mos

Writing high-precision product descriptions for Zappos, a leading US-based fashion retailer, adhering to brand voice and SEO guidelines
Creating category-specific blog content across fashion, gifting, home décor, and lifestyle verticals
Contributing to metadata and SEO-focused content to support discoverability and search performance

BloggingCreative WritingAttention to DetailProduct MarketingWeb Content CreationAnalytical Skills

Sv global designs private limited

Content Writer and Social Media Strategist

Feb 2021 – Mar 2022 · 1 yr 1 mo · Delhi, India

Designing ethnic wear collections for upcoming sampling rounds, aligning with seasonal trends and market demand
Writing daily blogs focused on fashion, styling, and brand storytelling to drive content engagement
Managing social media platforms end-to-end, including content creation, scheduling, and performance tracking
Addressing customer queries and liaising directly with clients to ensure service satisfaction and brand loyalty

Fashion BloggingFashion StylingCreative WritingCreative Problem SolvingDesign ResearchAdobe Photoshop

Blakomi

Fashion Technologist

Oct 2020 – Jan 2021 · 3 mos · Mumbai, Maharashtra, India

Writing contextual comment texts for topwear, bottomwear, footwear, bags, and accessories to support visual annotations
Providing accurate commentary on body types and structures to enhance personalised fashion tagging
Staying updated with current fashion trends, terminologies, and elements to streamline the annotation process
Building a comprehensive understanding of diverse male and female body types to ensure precision in visual tagging and styling annotations

Amazon

Content Producer

Aug 2020 – Mar 2023 · 2 yrs 7 mos · Delhi, India

Developing optimised content for Amazon FoundIt page to drive product visibility and engagement
Crafting detailed, conversion-oriented product reviews aligned with Amazon’s editorial standards
Leveraging social media as a performance channel for affiliate-based product promotion
Ensuring consistent storefront activity by publishing platform-relevant beauty and fashion content to sustain algorithmic relevance and traffic flow

Product MarketingVideo EditingPhoto Shoot DirectionCreative DirectionBranding