Jul 2021 – May 2023 · 1 yr 10 mos

• Helping scale a consumer SAAS edtech product for teachers in the USA.
• Currently in the 0 to 1 phase working on finding PMF.

Jul 2018 – Jul 2021 · 3 yrs

• Founding Team (#2 at Remedico).
• Leading product-led growth, retention, and brand strategy for Remedico.
• Built, from scratch, Remedico's growth engine, scaling the daily patient consultations by 60x over 3 years.
• Worked as the Growth Product Manager for critical projects such as the Selfie checkup, solving for Follow-up consultation retention, Referral program, and setting up several versions of the communication plan. Helping improve KPIs across acquisition, engagement, and retention.
• Set up and optimized paid marketing campaigns on Facebook and Google that had led to 18% month-on-month growth, while optimizing for a flat CAC.
• Built a social media presence with 150k+ (and growing) highly engaged followers, by curating and executing a robust content plan.
• Created and implemented the SEO and ASO strategy for the website and consumer app respectively to grow search-based traffic.
• Led a team of 6 at the peak stage to execute the growth plan for Remedico.

Jul 2017 – Jul 2018 · 1 yr

• Joined the founding team as employee #2.
• Helped Remedico find product-market-channel fit and build credibility as a young brand.
• Set up and executed Remedico's brand and content strategy across channels - Social media, website, blog and email – including copywriting, graphic design, editing, and video editing.
• Set up the paid marketing campaigns on Facebook and Google to help scale initial acquisiton.

Jun 2017 – Jun 2017 · 0 mo

Sep 2016 – Dec 2016 · 3 mos

• Assembled and managed a team of 30 to rebrand, conceptualize and execute an international award function Mother Teresa Memorial Awards 2016 (MTMA 2016)
• Established a digital and social media presence, including the redesign of the MTMA website (www.motherteresaawards.org)
• Responsible for creating and carrying out the digital marketing plan
• In charge of all celebrity and influencer marketing for the event
• Established a research team to sift through the nominations received for the award
• The event was graced by dignitaries such as Mr. Hamid Karzai (ex-President of Afghanistan), Dr. Farooq Abdullah (Ex-Chief minister J&K), Mr. Nana Akufo-Addo (President of Ghana) and Mr. Arjun B. Thapa (SARC Secretary General)
• Mother Teresa Memorial Awards 2016 (MTMA 2016) is the flagship event for Harmony Global (NGO) that recognises and felicitates global change-makers and proponents of peace and social justice. H.H. Dalai Lama and Malala Yousafzai are some of the many global icons to be recognised for their work by Harmony Global.

May 2015 – Oct 2015 · 5 mos · Mumbai, Maharashtra, India

• Led a team of 55 to raise ~₹1 Cr for Asia's 2nd largest cultural festival, Malhar 2015.
• Partnered with brands such as eBay, Wipro, Sennheiser, Maybelline, Parle Agro, Times of India and Radio Mirchi.
• For the first time ever, ran outdoor billboard hoardings across 21 prime locations in Mumbai.

Apr 2011 – Jun 2011 · 2 mos

• Spoken Tutorial is a wing of IIT Bombay that helps educate students from rural areas of the country by providing them with the resources needed in dialects of their understanding.