Mar 2019 – Present · 7 yrs 1 mo · Global

• After ten years of promoting the power and value of midlife women, I am moving to the next stage of my cunning plan—to actually unleash their power. We've created The 7th Tribe, a platform that brings the matriarchs together to inspire, inform and organise for a better world.

Mar 2019 – Jun 2024 · 5 yrs 3 mos · London

• A multi-media campaign to bring older women into the spotlight and back into business

Sep 2013 – Present · 12 yrs 7 mos

• Women over 50 control £5.27 trillion in the UK alone.
• But nobody knows how to talk to us.
• Women in ads go from spotty teen, to vixen, to career woman, to mother.
• Then it jumps to white-haired woman awaiting death.
• There is one simple reason for this:
• Finding a woman over 50 in an advertising agency creative department is almost impossible.
• janee is a new creative resource of brilliant older creative women who want to change how advertisers communicate with the most powerful consumer group on the planet. Us.

Oct 1995 – Nov 2013 · 18 yrs 1 mo · Sydney

• In 1995 I left mainstream agencies to raise a family and start an agency that embraced the growth of new media.
• We opened our doors with one client, the Malt Shovel Brewery and an idea for a beer brand based on Australia’s first brewer. With our nurturing James Squire has grown into a major brand, it is the fastest growing beer in the Lion Nathan stable and one of the most successful new product launches of the last decade.
• Giant Leap was also responsible for the launch of 1626 fashions, which became a $50 million dollar business within twelve months, the campaign made large women feel good about themselves and won a swag of awards. Our launch of Maserati made it the fastest growing car brand in Australia in 2000 and our Moulin Rouge promotion for Revlon is still considered one of their most successful ever.
• Giant Leap was not only a success for our clients, in the year 2000 we were the 19th most awarded in the Asia Pacific region and the only independent in the top 20.
• We always had a media neutral policy with all our clients and designed their bespoke campaigns using the best communication methods for each brand from social media to old fashioned posters.
• Past and present clients:
• James Squire Beer, Lion Nathan, Revlon, Maserati, Katies, 1626, Guide Dog Association of NSW, Asia Pacific Breweries, Digital Lifeware, Xone Wireless Networks, McLaren Vale Brewing Company, Culligan Water, Launchpad Youth Community. Sydney Brewery. Up Our Street.

Jan 1993 – Jan 1995 · 2 yrs

• At art school Charles Saatchi asked my class what we wanted to be famous for. I said I wanted to do the world’s greatest washing powder commercial. Fifteen years later I finally got to make it – our Drive commercial won a swag of awards and was re-made for Unilever brands around the world, including a version for Omo in Europe.
• I also led the regional team charged with the mission of creating a business and communication strategy to take Kodak into the digital age (they didn't listen!
• Accounts:
• Unilever - Drive, Sunsilk, Lipton tea, Kodak, Kelloggs, Nature’s Way.

Jan 1991 – Jan 1993 · 2 yrs · Sydney, New South Wales, Australia

• At Clemenger I got to work on Malibu and Tim Tams and the Women’s Weekly. I was also fortunate enough to create the communications and imagery for the Sydney 2000 Olympic bid.
• Accounts
• Tia Maria, Malibu, Lotteries, Sydney Olympic bid, Arnotts, Cunard

Jan 1989 – Jan 1991 · 2 yrs · Sydney

• They say Ogilvy and Mather is the University of advertising, it’s true of all the agencies I ever worked at - this was the one where I learned the most and I took every course they offered.
• Accounts:
• American Express, Sunsilk, Meds tampons, Comfort fabric softener.

Jan 1987 – Jan 1989 · 2 yrs · sydney

• John Bevins was my first home in Australia and I worked on the launch of fax machines, which was a blessing being able to communicate with home so easily.
• Accounts: RTA, Fujitsu, State Rail, Johnson and Johnson, Cunard, Pearl drops

Jan 1983 – Jan 1986 · 3 yrs · Greater London, England, United Kingdom

• I first encountered computers at KHBB, they were so hard to use it took us a long time to work out why anyone would want one. I also worked with Microsoft to launch word version 1.0 in the UK.
• Accounts
• Microsoft, Dragon Computers, Carlsberg, Saab, Butlins, Rotary watches.

Jan 1982 – Jan 1983 · 1 yr

• I landed my first job at London hot shop Leagas Delaney when I was 19 years old, I believe I am still the youngest person to make it in to the DA&D book.
• I was fortunate enough to work on great accounts like Harvey Nichols (darling) and Truman Bitter.
• I learned my craft from some of the most talented creative people in London. I was taught to write radio commercials by Mel Smith and Gryff Rhees Jones who were the stars and creators of ‘Not the nine o’clock news’. I learned art direction from great photographers like Sir Norman Parkinson, Terence O’Neill and John Swannel and the creative department was filled with stars of the industry - I soaked it all in like a sponge.
• Accounts
• Philips, ICI, Truman bitter, Harvey Nicholls