Andrea Sampson — CEO
I looked up and saw blank stares... I knew they didn't understand what I was saying and I really needed them to, this was a pitch afterall. I was at the front of the room presenting a complex strategy to a boardroom full of executives. and clearly I was failing. But why... it took me years to understand that I was presenting data, important data, but what I was missing was the story that held it together. I was talking at them not with them. You see, we are each the sum total of every conversation we have ever had, so I made it my goal to create and have intelligent conversations everyday! I learned this through my work on TEDx events and working with TED speakers. What most people miss is that conversations can be presentations, talks or pitches, even though you may have data you need to get across. When you present with stories, you create conversations. As a Executive Speaker’s Coach, Communication Expert and Business Strategist, I use my well defined listening skills and combining these with my skills in insight identification and human behaviour, I craft stories from facts and help to build and deliver talks that are clear, compelling and deeply engaging. I have held leadership positions with multi-national advertising agencies, advertisers and major brands. Using my own unique thought leadership expertise and my training as a TEDx Speakers Coach, I now provide Communication Coaching and Consulting expertise to Leaders, Experts and Changemakers. I founded Talk Boutique in 2016 to help those with important stories to tell to create impact by helping them to take create TEDx Talks that inspire millions!
Stackforce AI infers this person is a Coaching and Communication expert with a focus on Thought Leadership and Presentation Skills.
Location: Toronto, Ontario, Canada
Experience: 27 yrs 5 mos
Skills
- Coaching
- Thought Leadership
- Leadership
Career Highlights
- Expert in transforming data into compelling stories.
- Founder of Talk Boutique, empowering impactful speakers.
- Extensive experience coaching TEDx speakers.
Work Experience
TEDx Corktown
Chairperson & Curation Lead (3 yrs 2 mos)
SingularityU Canada
Head Of Faculty (2 yrs 6 mos)
Co-Director, Programming & Curation (1 yr 1 mo)
Talk Boutique
CEO & Executive Thought Leader Coach (10 yrs 2 mos)
Humber College
Instructor (Part Time) (2 yrs 1 mo)
Account Planning Group of Canada - APGCan
Board Member and Treasurer (3 yrs 4 mos)
IMC Brands Applied
SVP Strategy (contract) (1 yr)
TEDxToronto
Curation (4 yrs 7 mos)
Cundari
Vice President of Strategy, Insight & Planning (2 yrs 9 mos)
Nexient Learning / Global Knowledge Canada
Vice President Marketing (1 yr 7 mos)
Reliance Home Comfort (Union Energy)
Consultant - Customer Analytics (1 yr 8 mos)
Lightning Rod Marketing
Strategic Leader and President (9 yrs 9 mos)
IntelliMarketing Corp.
Managing Director (3 yrs 1 mo)
TBWA\Toronto
Director, Client Services for Direct Marketing (1 yr)
Group Account Director, Direct Marketing (2 yrs 2 mos)
Dentsu Canada
Sr. Account Director (5 mos)
Grey Canada
Group Account Director, Integrated Marketing (3 yrs 6 mos)
Group Account Director, Direct Marketing (2 yrs 6 mos)
DMS Intellicom
Account Manager (2 yrs)
Canadian Diabetes Association
Special Events (2 yrs)
Education
Executive Program at SingularityU Canada
Certified CPS Facilitator at Creative Problem Solving Institute
at WDS
Advertising at George Brown Polytechnic
Marketing at Saint Mary's University
Fundraising at Seneca Polytechnic
