Jan 2024 – Dec 2025 · 1 yr 11 mos

• Led Social Media Strategy: Developed and executed content strategies across key social media platforms, using data insights and audience targeting to drive growth and alignment with brand goals.
• Strategic Communication Planning: Crafted brand messaging that positioned udaan as a market leader, leveraging research and targeted content to enhance brand reputation and align with business objectives.
• Managed Stakeholder Relations: Guided internal stakeholders in recognizing the importance of social
• media and digital PR for key announcements, using presentations and insights to align strategies with
• business goals, ensuring successful campaign execution.
• Mentorship & Agency Leadership: Mentored 10 agency team members, improving campaign
• efficiency, content quality, and engagement while reducing turnaround time.
• Cross-Functional Team Collaboration: Worked with diverse teams to align messaging and execute
• seamless campaigns that resonated with target audiences.
• Vendor & Financial Management: Handled POs, PRs, and vendor invoice clearance using financial tools, ensuring smooth transactions

Mar 2022 – Jan 2024 · 1 yr 10 mos

• Social Media Campaign Execution: Executed campaigns by combining on-ground and offline insights to drive online social media engagement and follower growth.
• Agency Management: Built and maintained strong agency relationships, ensuring alignment with brand objectives and making course corrections when needed.
• Video Campaign Leadership: Led testimonial and video campaigns
• to highlight udaan’s customer value propositions, driving brand awareness and engagement.
• Performance Tracking: Monitored social media analytics and campaign KPIs, using insights to refine and optimize communication strategies.

Feb 2021 – Mar 2022 · 1 yr 1 mo · Bengaluru, Karnataka, India

• Client Account Leadership: Managed key accounts across 15+ brands, ensuring communication strategies met brand standards and exceeded expectations through close collaboration and
• performance-driven adjustments.
• Expanded Digital Reach: Led campaigns that boosted social media engagement by 30% for a key brand and increased brand visibility through targeted content and data-driven strategies.
• Content Strategy: Developed content calendars and managed production across platforms, creating a 1-month buffer to focus on larger campaigns.
• Business Impact: Proposed and implemented new digital strategies, including cross-platform promotion, targeted ads, which resulted in a 30% increase in views and higher audience engagement across platforms.
• Client Pitches & New Business Development: Contributed to client pitches for large accounts by presenting data-driven insights, tailored content strategies, and creative concepts, helping to secure
• new business opportunities for the agency.

Dec 2020 – Feb 2021 · 2 mos · Bengaluru, Karnataka, India

• Developed, maintained and implemented social media strategies
• Optimized content according to best SEO practices
• Collaborated with various event management teams
• Proofread all social media content

May 2019 – Feb 2021 · 1 yr 9 mos · Greater Bengaluru Area

• Writing and creating content for SONY Entertainment on digital platforms like YouTube and SonyLIV
• Involved in content strategy, digital marketing, and content marketing.
• Involvement in brand activations
• Business strategies and running ad campaigns
• Overseeing daily management video content of
• various channels of Sony on YouTube
• Ensuring brand consistency through various
• curated video content
• Creating SEO tags for the shows and videos for maximum optimization.
• Regularly working on LIV web originals and English tv shows.
• BBC Earth shows such as Rituals, Africa, Dynasties, etc
• Flipkart’s video content project
• Constantly updating video content for developing and managing the website content and for better User Experience
• Quality check, monetization and changing policies for the video content that go on YouTube and SonyLiv according to the client’s needs.
• Writing and publishing of news videos of Aaj Tak and India Today on SonyLIV.
• Working on regional content for the shows on SONYLIV and YouTube such as Hindi, Tamil, and Telugu.
• One Take media content on SonyLIV.
• Syncing and editing subtitles for SAB and SET shows.

Feb 2019 – Feb 2019 · 0 mo · Greater Bengaluru Area

• Volunteered for the Times LitFest - 2019
• In charge of the daily management of the workshops
• Ensuring timeliness of the workshops and provided assistance to the authors
• Lead the registration team

Nov 2018 – Dec 2018 · 1 mo · Greater Bengaluru Area

• Volunteered for the Echoes Of Earth music festival
• Worked for the client communication and the marketing department leading the festival
• Assisted in production and organizing on the day of events

Jun 2018 – Sep 2018 · 3 mos · Greater Bengaluru Area

• She Endeavours was a small initiative by Leadership Development Association with an aspiration to inspire little girls to beautiful ladies, to stand up for themselves by finding their inner strength in their own little way, that could pave mighty paths for the ones who are struggling through life.