Aniruddha Khandekar

CEO

Mumbai, Maharashtra, India21 yrs 6 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

20 years of experience in advertising and media.
Expertise in brand and marketing strategy.
Fractional CMO for startups in EdTech and MarTech.

Stackforce AI infers this person is a strategic consultant specializing in EdTech and MarTech industries.

Contact

Skills

Other Skills

StorytellingClient ServicesKey Account ManagementResearchBrand CommunicationConsumer InsightsThought LeadershipImaginativeArticulateAdvertisingContent StrategyStrategic SalesIntegrated MarketingCustomer InsightCRM

About

20 years of advertising, media and digital. The one thing which defines my career is that I have chosen, not drifted. I do what makes me happy which is my secret to growth. Currently, I am on my own building partnerships with start-ups and mid to small businesses. I am stoked to be a part of two new business stories which I believe will re-invent the categories they are in - EdTech and MarTech My one line brief is simple - I am an outsider who works like an insider I am your outsourced CMO if your are a marketer I am your outsourced CSO if you are an agency Specialties: Brand & communications strategy, marketing strategy and consumer insights

Experience

21 yrs 6 mos

Total Experience

2 yrs 4 mos

Average Tenure

4 yrs 4 mos

Current Experience

Astro motors in

Marketing Director

Mar 2025 – Present · 1 yr 2 mos · Pune, Maharashtra, India · Hybrid

Astro Motors is a disruption-focused Electric Vehicle manufacturer. Using driver, business and local operating insights, the company is set to create impactful and scalable solutions. Our advanced vehicle design, superior performance, and integrated management systems are built to meet the demands of both individual operators and large fleet owners in the modern-day world. The EV space in India is like a market-place where people are spoilt for choice and overwhelmed by confusion. Astro Motors is combining innovation with education to bring about real disruption

G-s-d consulting

2 roles

Brand and marketing consultant

Jan 2022 – Present · 4 yrs 4 mos · Mumbai, Maharashtra, India

Outsourced CMO for Accreda, an EdTech Startup
Go-to-market strategy for Cultos, a new-age Web3 MarTech platform
Consulted Henkel Adhesives for their India brand positioning strategy
Co-consulted an Electric Vehicles Startup on their market entry strategy for India's first electric commuter motorcycle
Agency intervention on a legacy brand to anchor is leadership position
Outsourced CSO for an upcoming agency advising them on new business and agency positioning

Founder

Jan 2022 – Present · 4 yrs 4 mos · Mumbai, Maharashtra, India

Start-up strategist, agency interventionist and fractional CMO. Marketing gun-for-hire driven to deliver impact. I come with more than 20 years of advertising and media experience across categories. In my current role I have strategically led and directed consumer insights projects, go-to-market strategies and business focused strategic projects

Vmly&r

EVP, Brand Experience and Planning

May 2021 – Dec 2021 · 7 mos · Mumbai, Maharashtra, India

Lead brand strategy nationally and the Mumbai office BX business. Key mandates I was leading - Marico, Colgate Palmolive, Dell, Lenovo along with other key agency clients

Leo burnett

Executive Vice President Strategy

Jan 2019 – May 2021 · 2 yrs 4 mos · Mumbai, Maharashtra, India

Lead strategy on key clients - Bajaj Auto, P&G - Ariel ,Tide, Pampers and Oral B, Oreo, Skechers, Bajaj Allianz Life and General Insurance, General Insurance Corporation, Force Motors & Nerolac Paints

Ogilvy

Vice President Strategy

Jul 2013 – Dec 2018 · 5 yrs 5 mos · Mumbai Area, India

Lead strategy on key clients - Asian Paints, Tata Sky, Castrol, Bajaj Auto, Tata Motors, Amaron, Federal Bank and Livon

Commonwealth mumbai

Planning Director

May 2012 – Jul 2013 · 1 yr 2 mos · Parel, Mumbai

Lead strategy for Chevrolet in key markets - South Korea and the Middle East

Rediffusion y&r

Brand Partner

Jul 2011 – May 2012 · 10 mos · Mumbai Area, India

Client servicing & new business. Clutch of clients - retail, telecom, oil & gas and banking & finance. Drove a mega-retail pitch win for the agency last year.

Mid day multimedia pvt. ltd.

Strategic Planner

Mar 2007 – Feb 2010 · 2 yrs 11 mos

My profile here had 3 aspects to it, content planning, brand planning & brand solutions. While the first 2 are self-explanatory, brand solutions entailed strategic selling. All 3 put together made for a very wholesome and fulfilling role.

Nowpos online services

Consultant - Sales & Marketing

Apr 2006 – Mar 2007 · 11 mos

This role gave me a lot of autonomy and the ability to play big. The concept we were selling was radical and hence it needed a top-down innovative approach to selling. This meant I had to get a hold on some of the biggest names in advertising, media & digital. It nurtured my confidence & creativity. A place where I learnt that there are no set ways of doing things.

Ogilvy & mather advertising

Sr. Account Executive

Jan 2003 – Jan 2006 · 3 yrs

My first job and probably the most important one. Being the only child, I was pampered. The only word I almost never heard was a 'NO'. Ironically, this was one word I almost always got at Ogilvy. No, it isn't a horrible place, I just had to learn to get things done. Besides time, people & situation management, this experience exposed me to scale in terms of both quality and volume.