Oct 2021 – Feb 2023 · 1 yr 4 mos · India

• Co-founded a bootstrapped Mind Fitness Platform that helps everyone acquire and practice the skill of Mindfulness & Meditation for reducing stress, anxiety & depression in everyday life. Took it from Ideation to Monetisation within a span of 8 months to 6 figure Monthly Recurring Revenue (MRR).

Nov 2020 – Sep 2021 · 10 mos · Mumbai, Maharashtra, India

• At CleverTap, I worked with more than 50 Digital First brands to engage and retain their end users. My work began once the Sales team closed the business deal and the Tech team completed product integration.
• As CleverTap is a feature rich SaaS platform, my work began with onboarding the account and familiarizing the product/marketing/growth teams with all the tools available at their disposal. For this I had to be the product expert and explain the features according to relevant business context. For example, the same segmentation engine can be used by an e-commerce business and an OTT player differently. An e-commerce business would like to find out ‘how many users in Mumbai had AOV more than INR 300 in last month’ whereas an OTT player might be interested to query ‘how many users have watch time less than 60 minutes in the last week’. My job was to explain the features in a language that the particular business understood.
• Next, I worked with the client’s Marketing or Growth teams to understand their Engagement & Retention KPIs and create a comprehensive plan to achieve it via CleverTap. This process began with Event Design. Any action that a user takes on a website/app is called an Event. My job was to go through the user journey and track all the user events that can be recorded on CleverTap. This exercise was useful for two reasons. First, more detailed Event Design leads to a comprehensive understanding of User journey within the app. Second, finer segmentation can be done with a richer understanding on what the user is doing or not doing on the app. Next step was to capture relevant information on Users and store them in a way that can be used for personalisation. For example, for an OTT platform, it is relevant to capture the genre of last watched content. For a FinTech platform, it is relevant to capture the category of last purchase. I worked with clients and CleverTap’s tech team to make sure this information is captured as User Properties.

Aug 2018 – Feb 2019 · 6 mos · Ahmedabad Area, India

• Secured In-kind and cash sponsorship worth INR 305415 for TEDxMICA 2019
• Leveraged online and offline channels to pitch TEDxMICA to more than 75 prospective sponsors
• Co-ordinated with Design/Creative vertical to deliver Marketing promotions for 32 sponsors

Aug 2017 – May 2018 · 9 mos · Chennai, Tamil Nadu, India

• Body Exterior Sheet Metal Design & Release Engineering
• 1. Conducted Baffle and sealant compliance study for a global program.
• 2. Solved a major on-going production issue with multiple stakeholders.
• 3. Supported on multiple studies ranging from Material bench marking to corrosion tests.
• 4. Learned Ford's problem solving tools and processes.

Jul 2016 – Jul 2017 · 1 yr · Chennai, Tamil Nadu, India

• 1. Rotated in all the functional verticals of the company in order to gain a comprehensive understanding of Ford India's operation
• 2. Presented a case study on Ford's Business model
• 3. Team member at Ford's Newsletter team
• 4. Volunteer for Ford's Global Caring month 2016
• 5. Experienced an unsuccessful attempt at filing a patent

Dec 2014 – Jan 2015 · 1 mo · Thirubhuvanai Puducherry

• Designed a Poka-Yoke system to eliminate Flat thread rejection

Aug 2014 – Mar 2015 · 7 mos · Vellore Area, India

• Taught 10th grade Science and 5th grade Mathematics at a regional Children's home as a part of Ed support program.

Jul 2013 – Aug 2015 · 2 yrs 1 mo · Vellore Area, India

• The SAE Aero Design competition is intended to provide undergraduate and graduate engineering students with a real-life engineering challenge.
• SAE Aero Design features three classes of competition-Regular, Advanced, and Micro. Micro Class teams are required to make trades between two potentially conflicting requirements, carrying the highest payload fraction possible, while simultaneously pursuing the lowest empty weight possible.

Jul 2012 – Jul 2016 · 4 yrs · Vellore Area, India

• To learn and apply principles of Mechanical Engineering to solve real time problems.