Jul 2023 – Sep 2023 · 2 mos

• Define and prioritize product requirements while participating in the product development process from ideation to launch, collaborating with cross-functional teams to ensure timely delivery and successful execution.
• Collaborate with PMs and engineers to identify market opportunities and emerging technologies that can drive product adoption and develop a clear and compelling consumer segment strategy that aligns with the BU's vision and objectives.
• Develop launch strategies and work with sales and marketing teams to create effective go-to-market plans. Monitor product adoption and engagement metrics, iterating on the product or marketing strategies.

Jan 2022 – Aug 2023 · 1 yr 7 mos

• Full end to end ownership of product marketing strategy for AI, graphics, gaming, high performance compute product lines at Intel, driving first year business unit target revenue
• Developed new consumer engagement platforms for graphics technology including web infrastructure, event strategy, and interactive gaming partnerships
• Built strategy for global product marketing through cross-geo functional groups and budgets, engaging with other companies for integrated collaborations
• Created product strategy and executed development of Intel Arc graphics family of GPUs including gaming, VR, content creation, and AI use cases
• Led team of software engineers to create proof-of-concepts and integrate performance and evaluation metrics before deployment to internal testing labs, external partner teams, and technical press
• Developed marketing and product direction planning for new software-as-a-service solution for gaming and graphics compute infrastructure
• Developed branding and go-to-market strategy for blockchain-based product group targeting government services sector
• Built budgets for solution designs on software products, hardware products, and SaaS emerging product lines
• Responsible for building technical leadership track and employee growth programs for Intel CMO

Jul 2020 – Jan 2022 · 1 yr 6 mos

• Built marketing strategy focused on technical aspects of Intel client products (processors, technology brands, graphics/gaming)
• Created and executed international marketing plans for technical and competitive initiatives
• Managed cross-country team of marketing and technical experts to build and inject technical understanding throughout industry, consumer, and commercial marketing campaigns
• Created an innovative technical marketing system at Intel, pushing boundaries of how we communicate and how we compete with other technology leaders in the space
• Formalized smaller, spec-ops technical testing and evaluation team to find proof points for consumer marketing, sales enablement, and experimental technical claims
• Provided critical guidance to marketing, business unit, and engineering through EVP+ decision forums on product roadmaps

Nov 2018 – Jul 2020 · 1 yr 8 mos

• Created single technical view and dashboard for product performance and roadmap projections to impact executive product decisions
• Secured press/analyst relationships in order to showcase performance and architecture leadership of Intel client products vs competition and generation-to-generation
• Built in-house "virtual reviews" program to evaluate products and programs early, ahead of public and press availability, to provide a feedback loop into product development and engineering
• Hosted and led events with technical, international press to discuss engineering and product topics, positioning for positive coverage in key media outlets and financial/technical analyst groups

Nov 2016 – Oct 2018 · 1 yr 11 mos

• Provided guidance and product analysis for Fortune 100 technology companies focused on consumer trends, roadmap development, and marketing strategy
• Sat on multiple board of advisors groups for gaming, silicon and processing companies
• Hosted industry events and panels/sessions for technology and gaming companies at international developer and industry conferences
• Wrote and managed a team creating editorials, white papers and research reports for enterprise and public consumption

Jan 2004 – Oct 2018 · 14 yrs 9 mos

Jan 1999 – Jan 2004 · 5 yrs