Jan 2025 – Present · 1 yr 2 mos

• I guide leaders through complex digital decisions, making it easier to see paths to value and move faster with less risk.
• Lead pre-sales strategy consulting and innovation across all global service offerings and industries
• Earn and protect millions in annual revenue through targeted pipeline investments and consultative, relationship-driven sales
• Partner with Design, Engineering, Solutions Architecture, and industry leads to facilitate workshops, develop proposals, and bring future-state visions to life
• Hire, coach, and develop a team of Client Strategy leaders

Aug 2024 – Present · 1 yr 7 mos

•  Apple Enterprise partnership lead
• Define joint GTM strategy, drive digital transformation, and unlock growth alongside Apple Enterprise sales, system engineering, and channel leaders

Oct 2019 – Nov 2021 · 2 yrs 1 mo · Durham, North Carolina, United States

• Health Plan Channel
• $5M ARR book of business — Fortune 200
• Led QBRs/ABRs, client product demos, trainings, and workshops — 100% renewal rate
• Built custom success plans and partnered closely with other cross-functional team members to map customer business needs to Castlight‘s platform solutions
• Direct Business Channel
• Partnered with Principal CSM to manage Castlight's largest account — Fortune 10/$9M ARR
• Hybrid Implementation/Customer Success responsibilities
• Led platform implementations, client product demos, trainings, workshops, and SLA reporting
• Managed full project lifecycle for various platform registration and engagement initiatives

Jan 2017 – Jan 2019 · 2 yrs

• While earning my masters degree at the VCU Brandcenter, I consulted:
• Led digital marketing campaign development and AR/VR strategy for mobile, web, and immersive app development agency
• Advised agency start-up within Durham, NC's American Underground, one of twelve Google for Startups tech hubs in the US — led client meetings and created and maintained an agency priorities dashboard to define and measure project risks, dependencies, level of effort, and success; digitized client’s product inventory and successfully pitched and designed a custom chatbot to exponentially increase lead generation and sales via automation

Nov 2015 – Aug 2017 · 1 yr 9 mos · Durham, NC

• Fan Experience Team, Product Innovation
• Advanced the product innovation division of a $30B ticketing business by relentlessly improving processes, communication, delivery, and culture throughout the matrixed organization

Apr 2015 – Nov 2015 · 7 mos · Durham, NC

• Clients: Samsung Mobile, Samsung Home Appliances, ESPN, Nationwide Insurance, McKinney, new business

Jan 2014 – Dec 2014 · 11 mos · Raleigh, NC

• Recognition: #1 Regional Account Executive (The Creative Group); #5 Account Executive on "2014 National Rookie of the Year"​ list
• Primary scope: UI/UX, Front End Web Development, Graphic Design, Motion Graphics & A/V, Account Management, Content/Copy Writing, SEO/SEM, eCommerce, CMS, PR

Jun 2012 – Jan 2014 · 1 yr 7 mos · Greensboro/Winston-Salem, North Carolina Area

• Client: McDonald's (400+ restaurants)
• Partner cross-functionally with creative, PM, Finance, and Media teams to optimize ad plan
• Led creation and distribution of marketing/merchandising calendars and schematics for 400+ restaurants
• Led sports marketing relations (NC State, Duke, and UNC-CH’s traditional and digital advertising and event activation programs) and created a scalable “partnerships playbook”