Apr 2024 – Oct 2024 · 6 mos · India · Hybrid

• Team Leadership, Event Marketing , Marketing Management & Performance Marketing
• Responsibilities:
• Drive Communication Strategy:
• Develop and manage internal and external communication strategies.
• Impact: Increased brand recognition by 20% and employee engagement by 15%.
• Lead Communications Initiatives:
• Execute internal, leadership, and corporate communications, including performance and crisis management.
• Achievement: Managed communications during critical incidents, improving response effectiveness by 30%.
• Content and Messaging Development:
• Create consistent messaging across media platforms.
• Success: Boosted message retention by 15%.
• Event Management:
• Oversee communication for events, including town halls and team meetings.
• Outcome: Increased participation by 30% across 15+ large-scale events.
• Support Reputation Building:
• Manage PR campaigns and media relations to enhance brand reputation.
• Achievement: Increased media coverage by 15%.
• Measurement and Reporting:
• Track communication effectiveness and adjust strategies accordingly.
• Performance: Reduced negative feedback by 20%.
• Key Tasks:
• Lead Communication Teams:
• Manage a team specializing in internal and external communications.
• Impact: Increased team efficiency by 25%.
• Manage Corporate Materials:
• Develop and update communication materials like presentations and brochures.
• Success: Improved content engagement by 15%.
• Enhance Employee Engagement:
• Manage internal channels to foster engagement and trust.
• Outcome: Boosted engagement scores by 15%.
• Execute PR Strategies:
• Implement PR and media strategies to improve brand perception.
• Achievement: Enhanced media mentions by 15%.
• Performance Metrics:
• Revenue Impact: Contributed to ₹20 lakhs/month in revenue.
• L2P Conversion: Achieved a 40% Lead-to-Purchase rate.
• Email Open Rates: Improved from 10% to 20%.
• UGC Engagement: Increased by 20%.
• Leadership:
• Built and led a high-impact team, improving communication strategy execution by 25%.

Apr 2022 – Apr 2024 · 2 yrs · Mumbai, Maharashtra, India · On-site

• Team Leader: Program Management & Communications
• Key Achievements:
• SEO & Performance: Boosted Upgrad.com’s organic traffic by 120%, improved domain authority by 30 points, and cut bounce rates by 50%.
• Lead Generation: Drove 250 leads/day through optimized content and targeted ads on Facebook, Instagram, and LinkedIn.
• Revenue Growth: Generated ₹55 lakhs via new channels; ₹32 lakhs through a referral program with 66% conversion.
• Automation: Increased email open rates to 58% using CleverTap, enhancing efficiency and lowering CAC.
• Branding: Unified communication for OneUpGrad, standardizing campaign visuals and boosting engagement.
• Crisis & PR Management: Managed internal communications, crisis response, and PR to strengthen reputation.

Feb 2021 – Mar 2022 · 1 yr 1 mo · Gurugram, Haryana, India · On-site

• Managed a team of 4 Marketing Managers, emphasizing content marketing and performance improvement.
• Successfully organized and executed large-scale events, like webinars, driving ~100 leads per vertical (Program wise) in the North American market.
• Utilized Paid and Social Media Marketing to achieve a steady flow of leads and optimize CAC for Marketing Qualified Leads.
• Leveraged SEO skills to improve website visibility and search engine ranking, contributing to increased organic traffic and lead generation.

Jun 2018 – Feb 2021 · 2 yrs 8 mos · Bangalore Urban, Karnataka, India · On-site

• Role & Responsibility : Conducted. Extracted insights from surveys, feedback,and face-to-face interviews Data mining and analysis using SQL and Advanced Excel Techniques, Dashboard preparation to track KPI , Client Relationship Management:
• Achievement:
• Managed client relationships across multiple regions (APAC, MENA, Central, Nordics, and Northeast America) as the primary contactfor EY onshore teams.
• Trained on survey tools (Confirmit, Qualtrics) for feedback capture and service qualityassessment. Developed appealingdashboards for win-lossanalysis and monthlyperformance reports.
• Implemented 360 feedback mechanismfor service quality assessment.

Nov 2015 – Jun 2018 · 2 yrs 7 mos · Gurgaon, India

• Performing ESG research and rating audit on FMCG companies required for listing on Financial Times Stock Exchange (FTSE).
• Skills:
• Analysis of reporting standards required by FTSE and LSE and credit rating audit
• Analysis of company business and its Social & Environmental Aspects.

Nov 2015 – Jul 2016 · 8 mos

Jan 2015 – Mar 2015 · 2 mos · South Africa

• Research based project for Hi-Nation, A Swedish Manufacturing Firm for their project involving manufacturing cum export facilities of solar powered product from India to the South African Markets (especially Kenya).
• Highlights: Prepared elaborate reports on the Process of establishing a company in India, Tax structure for Foreign entities in India and The various contracts covered under the Indian government rules.
• Conducted lot of Secondary research through various portals on the legal laws, intellectual property and the various trade regulations between India and Sweden for trade and Commerce.
• Understood the landscape of India as a manufacturing Hub and highlighted the key benefits of doing business In India , with an active participation of Kristina Linhardt, CEO of Hination.
• Understood and analysed the best possible ways in which the supply chain dynamics will work for the company, suggesting the best practices involved in maintaining a fit supply chain management for the process of transportation of raw materials and other goods from Sweden to India.
• Was instrumental in understanding the foreign nature of the client and suggest her the best possible ways in which foreign investment can work in the Indian Corporate structure and performed detailed analysis in the form of understanding tricky business laws, Policy Changes and Regulatory Behavior of the Indian Markets.

Apr 2014 – Jun 2014 · 2 mos · Gurgaon, India

• Purpose Of the Project :Study of Emerson's Wireless Technology,Market and Application identification and defining Marketing Approach
• Was responsible for understanding the target audience of Emerson Process management and do a market research study for the company to understand its potential customer base in Northern India.
• Performed a cost benefit analysis for one of the potential clients of the company and outlined the advantages of using wireless technology vis a vis the traditional technology.
• Suggested different strategies that can be used by the company to propagate the usage of the new technology in the market and charted out a detailed plan for sustaining sales in the near future by the technology .
• Performed SWOT Analysis for the company and its competitors and highlighted various pain points that can be addressed by the company by the launch of wireless products into the power space in the future.

Apr 2013 – Jul 2015 · 2 yrs 3 mos · On-site

• Member of the Branding and Public Relations committee of Great Lakes Institute of Management
• As a Team member was responsible for promoting events, hosting and covering them.
• Promoted the First version of The Annual Management conclave, “Sapience” (2014) at the India Habitat Centre, New Delhi.

Apr 2012 – Jul 2013 · 1 yr 3 mos