Jan 2021 – Apr 2022 · 1 yr 3 mos

Mar 2019 – Jan 2021 · 1 yr 10 mos

May 2016 – Feb 2019 · 2 yrs 9 mos

• Lead Product Management and Marketing for a B2C Startup from the ideation stage to a successful launch. The product achieved high revenues and profits growth in a short period of time. Mavolo develops a big data analytics platform that helps users identify product and service offerings that best fit their needs. We discover, collect and analyze a wealth of information - consumer demand, available offerings, reviews and feedback - to radically simplify purchasing decisions and optimize the online shopping experience.

Jun 2015 – Apr 2016 · 10 mos

• Senior Product Management position within the Management Suites Business Unit (MSBU) at VMware.
• Responsible for defining roadmap and strategy for VMware’s Cloud & IT Business Management Product Suite in order to meet customers’ current and future needs and deliver increased revenue and product adoption.
• Cross-functional and highly visible role within VMware. Works closely with enterprise customers, partners and field (Sales, Pre-sales, PSO and support).
• Lead presentations of the product capabilities, strategy & roadmap with customers, partners and field teams in order to drive awareness, assist in sales activities and gather business requirements for future roadmap development.
• Maintain an open channel with customers, partners and field teams in order to answer inquiries, drive adoption of the Cloud & IT Business Management products and receive feedback on product capabilities.
• Maintain a comprehensive understanding of the cloud management market, customers’ needs and business trends.
• Engage industry analysts on research and roadmap. Promote VMware’s position in the Cloud/IT business management space with the leading analysts.
• Define priorities and requirements for engineering teams based on customers needs & market trends.
• Guide and advise engineering teams during the development cycles in order to create products that best meet market needs while finding simple and creative solutions to complex problems.
• Lead the launch of new product offerings - working with field teams, partners and customers to drive awareness and proper understanding of product capabilities, and drive revenue through sales of new and existing products.

Jan 2014 – Jun 2015 · 1 yr 5 mos

• Cross-functional and highly visible role within VMware. Works closely with enterprise customers, partners, field (Sales & presales) and professional services teams.
• Lead presentations of the product capabilities, strategy & roadmap with customers, partners and field teams in order to drive awareness, assist in sales activities and gather business requirements for future roadmap development.
• Maintain an open channel with customers, partners and field teams in order to answer inquiries, drive adoption of the Cloud & IT Business Management products and receive feedback on product capabilities.
• Maintain a comprehensive understanding of the cloud management market, customers’ needs and business trends.
• Engage industry analysts on research and roadmap. Promote VMware’s position in the Cloud/IT business management space with the leading analysts.
• Define priorities and requirements for engineering teams based on customers needs & market trends.
• Guide and advise engineering teams during the development cycles in order to create products that best meet market needs while finding simple and creative solutions to complex problems.

Jul 2011 – Dec 2013 · 2 yrs 5 mos

• Member of VMware's IT Business Management presales team.
• The VMware IT Business Management Suite (ITBM) is a SaaS platform that uses automation to help IT leaders gain detailed visibility into the Total Cost of Ownership (TCO) and cost drivers of the technical and business services that they provide to their business partners. In addition, it enables organization to measure service quality using comprehensive Service Level Management/Vendor Management and identify cost optimization opportunities using the most advanced IT Benchmarking platform in the market. Finally, ITBM enables the delivery of a Bill of IT to the business consumers in order to communicate IT's value in a language that business can understand and relate to.
• Manage engagements with Fortune 1000 prospects from the initial lead phase.
• Perform online and in person demonstrations of the ITBM product suite to IT executives and analysts.
• Conduct customized on-site proof of concepts and workshops to showcase the product's capabilities, value and competitive advantage.
• Reply to formal RFPs
• Has deep knowledge of the IT Financial Management, Service Level Management, Vendor Management and IT Benchmarking space.

Aug 2010 – Jun 2011 · 10 mos

• Member of the Digital Fuel pre-sales team.
• Managed engagements with prospects from the initial lead phase.
• Replied to formal Requests for proposal
• Performed online and in person demonstrations of the Digital Fuel product suite to IT analysts and executives.
• Led customized on-site Proof of Concepts and workshops while configuring the Digital Fuel product based on the client's business needs.
• Has deep knowledge of the IT Financial Management, Service Level Management and Vendor Management market space.

Jan 2009 – Jul 2010 · 1 yr 6 mos

• Carried a high level overall project ownership throughout its life-cycle from project kickoff to delivery and roll-out to production.
• Was responsible for requirements gathering, technical and business documentation, client expectations management and business analysis.
• Participated in many successful Proof of Concept engagements with prospects as technical lead and product expert and prepared implementation proposals.
• Provided feedback to the Digital Fuel R&D and Management teams regarding user experience, functionality, and market perceptions.
• Gained strong understanding of the business environment and market space.

Nov 2007 – Dec 2008 · 1 yr 1 mo

• Integrate Digital Fuel's Service Level Management, Vendor Governance and IT Financial Management Solutions used by Service Providers, Telecos and large Enterprises to better manage their Services, IT Costs and Customer Obligations.
• Analyzed clients business needs and technical requirements.
• Worked with client teams, Digital Fuel's R&D and senior management to customize Digital Fuel's solution suite to fit the client's needs, including any necessary product extensions towards successful on-time solution delivery.
• Performed successful on-site development at many locations across the US, working with large global organizations.