Apr 2016 – Present · 9 yrs 11 mos · New Delhi

• · Improved site features to enhance user experience on web and mobile site
• · Garnered extensive insights from Google Analytics, and made recommendations to reduce exit rates and cart abandonment, and improve conversions
• · Driving the scoping, design, project management and implementation of the website to ensure aesthetics, functionality and security
• · Setting up and executing User Experience design capabilities and processes and deriving user experience requirements from user stories and documenting them in workflows and designs
• · Working out content strategy, information architecture and design of the website for an intuitive and easy to use user experience
• · Monitor all aspects of website performance with web analytics tools and adapt our web properties as needed to maximize results
• · Creating wireframes, user flows, storyboards, prototypes and other UX deliverable and validating these with the stakeholders through usability tests
• · Mentoring peers, stakeholders, and teammates on user-centered design principles and methodologies
• · Marketing and SEO implementation from optimizing various elements of the site to setting up tracking codes to ensure the website ranks highly in search engines and reaches a wider audience to achieve the end goal of growing the business effectively
• · Lead our Search Engine Marketing (SEM) plan and implementation
• · Maintaining the website and other software applications and optimizing code to ensure content updates and code is compatible across browsers
• · Troubleshooting and testing the website for functionality, ease of use and load time and ensuring the content on the site is easily understood by the target audience
• · Programming the website by adding new content and features to enhancing navigation through tweaking JavaScript, CSS and HTML
• · Ensuring website and web server security against hackers and spammers

Jan 2013 – Mar 2016 · 3 yrs 2 mos · New Delhi

Oct 2013 – Oct 2015 · 2 yrs · New Delhi, India

• Team Leading, User Experience Design, Product Management, Interaction Design, Interface Design, Testing, Presentation, Marketing, Prototyping, Usability Testing.

Jan 2012 – Dec 2012 · 11 mos · New Delhi Area, India

Apr 2011 – Dec 2011 · 8 mos · New Delhi Area, India

Apr 2009 – Mar 2011 · 1 yr 11 mos · New Delhi Area, India

• Responsibilities:
• a) Convert design source files PSD, AI etc to HTML/XHTML/WML documents compatible for web and mobile
• b) Creating wireframes, flow diagrams, site maps using tools such as Microsoft Visio, Photoshop..
• c) Maintain the compatibility of all existing & new UI design patterns
• d) Code optimization based on technology review or requirement change
• e) Work along with ASP.net server side development team for UI code integration
• f) Catering on improving of user experience on existing and new websites
• g) Knowledge of current web-design trends and techniques, a strong online portfolio displaying user-centred design.

Jul 2008 – Mar 2009 · 8 mos · Noida Area, India

• Process Implementation according to ITIL.
• Responsible for the maintenance and troubleshooting of all the servers installed in the premises.
• Responsible for the maintenance and troubleshooting of 450 computers, UPS, Printers, Scanners and other devices.
• Patch updates on all the servers and computers.
• Antivirus Management.
• Coordination with MapInfo Managers.
• Daily routine calls – Analysis (Timings)
• SLA – check for all calls.
• Interaction with Outlook Admin, Lotus Admin, Checkpoint Admin and Server Admin sitting at Troy (USA)
• Infrastructure record.
• Responsible for the maintenance of all the switches installed at several locations
• To meet dissatisfied users – resolve their issues – satisfied mails from them. Helpdesk functions according to ITIL process.
• IP phone support.
• Give support to different application which used by development employees like visual studio 2005/2008, SQL Server 2005, VMware, Lotus Notes, Outlook, SVN, VSS etc.
• VPN installation and configuration.
• Responsible for the maintenance and troubleshooting of Test Lab PCs installed in the test lab.
• Installation & configuration of LAN (Windows 2003\2008\xp, Linux)
• Trouble shooting the networking related problems.
• Troubleshooting & maintenance of PCs.
• Fault finding & trouble shooting of Monitor, SMPS, Mother Board.
• Installation of Operating Systems Win2003, Win XP, Win 2008,
• Installation of various software.
• Installation of device drivers & hardware components.
• Configuration of Printer, Modem, Scanner.
• Installing, configuring & administering Win 2000 professional, Win 2000 / Win 2003 Enterprise Server. Creating User Accounts, Configuring User Profiles, Creating local and Global Groups, Managing Account and Domain Controller.
• Sharing Folders, Planning and Assigning NTFS Permissions. System Policies and, Hardware Profiles, Hard Disk Configuration for Fault Tolerance, Disk Mirroring and Backup the Data using BACKUP Devices, Networking using TCP/IP a

Mar 2003 – Jun 2008 · 5 yrs 3 mos · Patna, Bihar, India