Tanya Shridhar

Business Development Executive

Bengaluru, Karnataka, India7 yrs 5 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Led award-winning campaigns driving significant brand growth.
  • Expert in blending storytelling with measurable marketing strategies.
  • Passionate about mentoring and developing young marketing talent.
Stackforce AI infers this person is a Marketing Professional with expertise in Brand Strategy and Digital Marketing.

Contact

Skills

Core Skills

Brand StrategyMarketing CampaignsProduct InnovationNew Product RolloutBusiness DevelopmentDigital MediaArchitectural Design

Other Skills

Adobe PhotoshopArchitectureAutoCADBrand ManagementBusiness StrategyConsumer InsightContract NegotiationCreative IdeationDigital MarketingLeadershipManagementMarket ResearchMarketingMarketing StrategyMedia Buying

About

I’m a marketing professional passionate about building brands that blend emotional storytelling with measurable growth. Over the past 6+ years, I’ve led brand strategy and go-to-market campaigns at Titan Company, driving portfolio growth across India, SEA, and MENA. I’ve worked at the intersection of innovation, digital, and insight-led marketing leading to award-winning campaigns that redefined category engagement and drive business growth. Beyond metrics, I’m driven by curiosity to understand people, predict trends, and create ideas that connect. Whether I’m shaping brand portfolios, optimizing digital media, or mentoring young marketers, my goal is simple: build brands people love, remember, and trust.

Experience

Titan company limited

3 roles

Brand Manager

Promoted

Jun 2023Present · 2 yrs 9 mos

  • Spearheaded brand & GTM strategy for Titan Eye+, India’s largest optical chain (₹1,100 Cr ARR), delivering +18% buyer growth and +12% sales uplift YoY.
  • Drove full-funnel marketing across digital, retail & CRM channels — improving brand visibility by +25% and organic traffic by +42%.
  • Conceptualised The Smart Kiosk campaign with Ayushmann Khurrana resulting in +50% buyer growth and multiple national awards (Effie, ET Campaign of the Year).
  • Led digital marketing performance optimization across Google, Meta & InShorts, achieving measurable uplift in engagement & conversion ROI.
Media BuyingBrand StrategyMarketing CampaignsCreative IdeationConsumer Insight

Product Manager - International Business

Jun 2021May 2023 · 1 yr 11 mos

New Product RolloutPricing StrategyStakeholder ManagementPackaging DesignProduct Innovation

Management Trainee

Jul 2020Jun 2021 · 11 mos

Ad pundits

Co-Founder

Apr 2020Jun 2020 · 2 mos · Delhi, India

Titan company limited

Summer Intern

Apr 2019May 2019 · 1 mo · Bangalore

Adp architecture

Architect and Business Development Manager

Jun 2017May 2018 · 11 mos · New Delhi

  • Handled Tender & Bids portfolio with Bid success rate of 20% & contracts of INR 83 crore
  • Designed Digital Media Marketing campaign for ADP
  • Led Print Media Campaign to market ADP as a ‘Trusted’ Brand
Business DevelopmentContract NegotiationDigital Media

Karan grover & associates

Summer Intern

May 2015Jun 2015 · 1 mo · India

  • Worked on a total of 5 architectural and interior designing projects in 2 months
  • Assisted Ar. Grover in client meetings, presentations and site visits.
AutoCADArchitectural Design

Tedxbitmesra

Co Organizer

Apr 2015Mar 2016 · 11 mos · BIT Mesra

  • Co-Organised the first ever TEDx in BIT Mesra
  • Emcee and Design Head for the one-day TEDx event which had 4 eminent speakers

Education

MICA | The School of Ideas

Master of Business Administration - MBA — Strategic Marketing and Communications

Jan 2018Jan 2020

Birla Institute of Technology, Mesra

Bachelor of Architecture - BArch — Architecture

Jan 2012Jan 2017

Bal Bharati Public School, Dwarka

AISSCE — Science

Jan 1998Jan 2012

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