N

Naveen Yadav

Head of Growth

Gurgaon, Haryana, India21 yrs 11 mos experience
AI ML PractitionerAI Enabled

Key Highlights

  • 15+ years of experience in marketing analytics.
  • Led large teams to optimize advertising strategies.
  • Expert in AI-powered advertising solutions.
Stackforce AI infers this person is a MarTech expert with extensive experience in analytics and advertising measurement.

Contact

LinkedIn

Skills

Core Skills

Advertising MeasurementAi-powered AdvertisingDigital Campaign OptimizationIncrementality MeasurementWeb AnalyticsMedia OptimizationAnalytics Centers Of ExcellenceMarketing AnalyticsAnalytics SolutioningBusiness Case DevelopmentAnalytical ConsultingDirect Marketing ProgramsChannel AnalyticsCustomer Analytics

Other Skills

Analytics AdvisoryMarketing ScienceEnhanced ConversionsConsent ModeA/B TestingCausal InferenceProblem SolvingPerformance MeasurementDigital Marketing AnalyticsUser Behavior AnalysisSix SigmaMarketing LeadershipBrokeragePaid Media AdvertisingMarketing Effectiveness

About

15+ years of experience at Google, Meta, and Publicis, I've partnered with global brands to optimize marketing strategies and maximize ROI. Currently, I lead Google India's Advertising Data & Analytics team, where we leverage AI, measurement best practices, and experimentation to drive exceptional results for large advertisers. My team focuses on: -AI-powered advertising: Helping advertisers use AI for better results while keeping data private (using tools like Enhanced Conversions). - Measurement best practices: We partner with advertisers and agencies via training and guidance to optimize campaign performance measurement. -Improving ROI: We use A/B testing and causality based methods to maximize the impact of Google Ads campaigns across Search, YouTube,Apps, and more Before Google, I led similar efforts at Meta, where I focused on measurement strategies, campaign optimization, and cross-publisher measurement. I also built and managed a 120+ person analytics team at SapientRazorfish (Publicis Group), helping brands use data to improve their web analytics, personalization, and customer insights. My analytics journey began at Genpact, a GE company where I spent more than a decade honing my data skills. Skills: - Marketing Science -Digital Marketing - Profitable growth marketing - Product management - A/B Testing - Team Leadership & Development Views on my linkedin posts are my own and don't reflect the view of my current or previous employers

Experience

Google

Head of Advertising measurement and media Effectiveness: Google Advertising| Drive Profitable Growth

Aug 2022 – Present · 3 yrs 7 mos · Gurugram, Haryana, India · On-site

  • I lead Google India's Advertising Analytics & Measurement team. We partner with large advertisers investing Multi million dollars in marketing to help them achieve their business goals using Google Ads.
  • Here's how my team makes an impact:
  • Empowering AI adoption: We guide advertisers on how to implement privacy-preserving AI solutions like Enhanced Conversions, Consent Mode, GA4, and Customer Match to improve campaign performance.
  • Improving media performance: We analyze A/B testing, geo-experiments, and causal inference to optimize ROI across all Google advertising products (Search, YouTube, Apps, and more).
  • Building for the future: We collaborate with Google's product and engineering teams to develop and pilot new advertising features.
  • Measurement Partner ecosystem: We are building a third-party measurement ecosystem that enables cross-publisher measurement using analytics vendors and MMPs (Mobile Measurement Partners)
Analytics AdvisoryMarketing ScienceAdvertising MeasurementAI-powered Advertising

Meta

Marketing Science Partner: Paid media marketing, A/B Testing, Incrementality

Jul 2018 – Aug 2022 · 4 yrs 1 mo · On-site

  • Drove marketing science initiatives for Meta India advertisers across diverse industries, with a focus on optimizing digital campaigns, measuring the true value of advertising, and evaluating performance across multiple ad networks.
  • Optimized advertising spends for 100+ clients: Developed learning agendas and implemented strategies that achieved up to 40% gains in efficiency or scalability based on business objectives.
  • Analyzed the impact of advertising: Conducted randomized control trials (RCTs) to measure the true incremental value of advertising and inform budget optimization decisions.
  • Evaluated cross-publisher performance: Developed and implemented frameworks to assess advertising effectiveness across multiple ad networks for a holistic view of campaign impact.
  • Improved measurement adoption: Conducted 50+ workshops on digital advertising measurement best practices, leading to a 35% increase in adoption rates.
  • Pioneered new solutions: Developed innovative measurement solutions for emerging platforms like WhatsApp to unlock new ad monetization opportunities.
Problem SolvingMarketing ScienceDigital Campaign OptimizationIncrementality Measurement

Publicis groupe

Senior Director, Marketing Strategy and Analytics

Feb 2017 – Jun 2018 · 1 yr 4 mos · Gurgaon, India

  • Led the 100+ member team across Publicis agencies-Digitas, Sapient, and Razorfish. Provided data-driven consulting services to global brands, focusing on:
  • Web analytics: Analyzed website traffic and user behavior to identify opportunities for improved customer engagement and conversion rates upto 28%
  • Media optimization: Developed and implemented strategies to optimize media spend across various channels, maximizing ROI for clients via MTA and MMM
  • Advanced analytics: Leveraged statistical modeling and machine learning techniques to provide deeper customer insights and drive personalized marketing initiatives.
  • Team leadership & development: Successfully built and mentored a high-performing analytics team, fostering a culture of collaboration and innovation. Designed and Implemented in-house certification program for 4 tracks of analytics services
Digital Marketing AnalyticsMarketing ScienceWeb AnalyticsMedia Optimization

Genpact

3 roles

Vice President ,Marketing Analytics : Building High-Performing Analytics Teams & Client Solutions

Promoted

Oct 2014 – Jan 2017 · 2 yrs 3 mos

  • Vice President, Marketing Analytics Practice Lead
  • Gurgaon, India | October 2014 – January 2017
  • Established Analytics Centers of Excellence, delivering solutions like media-mix modeling, marketing analytics to drive profitable marketing decisions
  • Represented Genpact’s marketing analytics capabilities to top-tier analyst firms (IDC, Gartner, Forrester).
Customer AnalyticsMarketing AnalyticsAnalytics Centers of Excellence

AVP/ Senior Manager: Operating Leader: Solutions Leader

Promoted

Feb 2011 – Sep 2014 · 3 yrs 7 mos

  • In this role, I managed Marketing Analytics solutions for clients in Banking and Financial services and Hi-Tech vertical.
  • Assignment included Analytics solutioning, business case development, roadmap development, formulation of business problems into Analytical frameworks,leading teams in delivering business outcomes based on analytics led decisioning
  • Added four new client logos across Decision sciences, Campaign Marketing and Portfolio Analytics
  • Developed Diagnostic tool-kits to assess and benchmark Analytics maturity for cross sell, loyalty and retention efforts
Customer AnalyticsSix SigmaAnalytics SolutioningBusiness Case Development

Manager/Assistant Manager: Engagement Lead

Jul 2007 – Feb 2011 · 3 yrs 7 mos

  • Moved to New York
  • Worked with the CMO organization for a leading financial services company. Responsibilities included-
  • ■ Providing analytical consulting support to 20 marketing managers across five product categories to design and conceptualize direct marketing programs for acquisition and cross sell.
  • ■ Establishing causal impact of paid and owned channels using randomized control trials
  • ■ Analyze direct marketing programs,customer profiling, customer segmentation, channel effectiveness and new initiates
Marketing LeadershipBrokerageAnalytical ConsultingDirect Marketing Programs

Ge

Assistant Manager/ Business Analyst

Jan 2004 – Jun 2007 · 3 yrs 5 mos · Bangalore/ Gurgaon India

  • Worked with senior leadership for GE Money businesses globally. Assignment included
  • ■ Design and deployment of several Channel Analytics,Customer analytics and Cross Sell projects for GE Money organization across US, Mexico, Poland, Germany, UK and India
  • ■ Managing vendor relationship for Data warehousing for GE Money.
Customer AnalyticsMarketing AnalyticsChannel Analytics

Education

INSEAD

Executive Education

Jul 2025 – Present

Columbia Business School

Executive education- Executing Wining strategies

Jan 2022 – Present

Indian Institute of Technology, Kanpur

Master of Business Administration (M.B.A.) — Marketing

Dayalbagh Educational Institute

Bachelor of Engineering - BE — Mechanical Engineering

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